Embed Size (px)
Citation preview
Social Media for
Hospitals
#HTH11SC#SM4H
Sherra M. Bell @ConsultSherra
It’s Who You Know!
Define “Social Media” and explain investing resources here
Recognize possibilities and define pragmatic healthcare uses
Identify tactical considerations and resources to support future efforts and explorations
Learning Outcomes:
Pop culture teaches patients to expect social connectivity
[Children's Healthcare of Atlanta], Emory Healthcare (FB1),Emory Johns Creek Hospital, Emory University Hospital, Grady Health, Gwinnett Medical Center (FB3) Houston Healthcare, Marcus Autism Center, MCG Health Children's Medical Center, MCGHealth, Memorial University Medical Center (FB5), Piedmont Hospital, Shepherd Center, Southern Regional Health System, St. Francis Hospital (FB4), St. Joseph's / Candler Hospitals, Tanner Health System (FB2) University Health Care System, WellStar Health System
In Georgia (so far):
Per http://ebennett.org/states/georgia/ + @AaronMcKevitt
80% of Internet users gather health information online
The use of web-based and mobile technologies to turn communication into interactive dialogue.
Social Media:
A blending of technology and social interaction for the co-creation of value.
Social Media:
Still?
So ManyWays toThinkAboutTools &Strategies!
Social Media Comparison 2011
The benefits of social media marketing
K.I.S.S.
K.I.S(uper).S.
Event Promotion
Patient Feedback
Crisis Communication
Opportunities
Hospital Updates
Information /“Tips”
Crisis Communication
Opportunities
Virtual Chamber of Commerce
Contact Manager
Niche Discussion Forums
Opportunities
Spontaneous Moments
Humor & Humanity
Information /“Tips”
Opportunities
Patient Celebrations
Facility Renovation Updates
Event Archives*1 Picture = 1000 words
Opportunities*
Opportunities
How-To
Opinions
Ideas
Promote Visitation
Onsite Info/Tips
Crisis Communication
Opportunities
Geolocation
QR Codes
text4baby.org
quitlinenc.com
Fundraising
Opportunities
Would you talk like this?
Or this?
http://www.thestrategyweb.com/study-is-social-media-a-traffic-driver-to-corporate-websites
Develop localized community by establishing genuine relationships one at a time.
Use the tools to establish yourself and your hospital as a trusted source of useful information.
Give to get. Thank often. Listen much.
The Challenge:
Social MediaPolicies,HIPPA,&CrisisCommunications
http://ebennett.org
http://flowtown.com
http://mashable.com
Define “Social Media” and explain investing resources here
Recognize possibilities and define pragmatic healthcare uses
Identify tactical considerations and resources to support future efforts and explorations
Learning Outcomes:
