Interaction with your viewers is key!

Mix your ideas up and keep them interesting.

Make sure your content original and authentic.

Be consistent in your posting schedule. Whether you post 3x per week, 5x per weekor whatever – it’s most important to be posting quality content on a consistentschedule.

Don’t share posts (on FB) without adding your own original content with the share.

Don’t post links (on FB) without adding quality content around the link. When it isappropriate, it’s better to put the link in the comments instead of in primary posting.

Follow industry pages, groups, businesses, etc. This is a great way to keep informed,as well as get ideas for content you can recreate and/or share to your page.

Social Media Holidays can be fun, but don’t overuse them. Do some research and findthe ones most applicable to your business, and mix them in with some fun andrandom ones. Double check the dates, as there is a lot of misinformation out theresurrounding these.

Think about ways to engage your customers. Ask questions. Ask for advice, whenappropriate. Anything you can do to get them to comment = interaction!

Posting to stories (FB and IG) is a great idea. You should share at least 1 story per 24hours to stay in the “Stories” feed. Sharing more than that (as much as once perhour) is ideal.

Train your employees to follow, like, and share your business posts. This willmaximize your reach, for FREE.

Using photography taken by you (or someone in your company) is ideal. If you usestock photography, make sure you are purchasing it or obtaining it from a reputablefree source.

Be aware of things like copyright law, HIPPA, client confidentiality, etc. and considerthem carefully when creating your social media content.

Video marketing is fabulous, but for most purposes keeping them short is best. Thinkabout things you could share via video in a 1-3 minute frame. Consider doing themweekly!

Here are some of my favorite tips for creating engaging content on your businesssocial media accounts. This is by no means a comprehensive guide, but definitely somekey points!

 

SOCIAL MEDIA CONTENTCREATION CHEAT SHEET

If you have any questions or would like to discuss social media training and/or management, I’d be happy to discuss them with you!

For more information about my services, visit DigitalDarcy.com.

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