Social Media and Impact on Talent Acquisition

Gautam Ghosh

GM – HR Strategy and Projects, Philips India

When Media ChangesEverything Changes

Technology’s impact becomes evident when it becomes ubiquitous

The future has already arrived.

It’s just not evenly distributed yet.

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Source: William Gibson

The tools are transient.

The values embedded in them are persistent.

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Passive recipients of information

Active knowledge sharers/drivers

Constrained by natural (or psychological) boundaries

Borderless

Face to face ‘Invisible’

Living within our means Have It All

Job for Life Continuous Learning

FROM TO

Society is undergoing dramatic change

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Tomorrow’s consumers are today’s digital natives

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Therefore…

• Your Culture is your Employment Brand and your employees are your brand ambassadors

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Three types of Media

• Paid• Earned • Owned

Social results in convergence

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Employer Branding is critical

LinkedIn research

2012

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Social Media is a primary channel

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SOCIAL TECHNOLOGIES ARE CHANGING THE GAME

How Talent Management Practices, The Nature of Work Itself and the Structure of the Workforce are Changing

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Social technologies are not just other tools

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Fundamental shifts - content

• Authority User Generated– Influence (trust factor)

• Authenticity• Tolerance

• Broad/Generic Niche Relevance– Numerous Channels, Fragmentation– Noise

• Buying Visibility Earning Visibility– Social Trending/Discovery

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Fundamental shifts – talent management

• Linear Lattice Career Progression– Flatter, Virtual, Collaborative, Project Based

• Accelerated Mobility– Time in Tenure, Development Cycle

• Formal Informal Learning– Social Collaboration, Learning Networks

• Silo’d Integrated Resourcing– Full Time Alternatives

• Complexity

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Your employees and Alumni are rating you

• People sharing information about your organization’s practices, culture, and it can be represented online.

• Websites like Glassdoor, JobBuzz by TimesJobs and MouthShut make it easy to people to analyse such feedback

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Challenges Companies Face

• Company brand is not talked about• People not aware of company

–Culture, leadership, values, CSR• Larger company brand over powering

smaller unit’s distinct appeal• Company loses out to competitors

specifically in campus recruitment

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Don’t forget mobile!

"today it is a waste of time investing in social medis without mobile support". 

–talent acquistion director for UPS• Sodexho US Data

–jobseeker traffic on mobile grow from 4% to 17% of their total jobseeker traffic.

–nearly 1 in 3 hires have looked at Sodexo careers on mobile.

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PepsiCo’s “Possibilities”

• Prospective candidates can peruse it for openings

• watch videos from current employees,

• read executive blogs• have conversations with

hiring managers.

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What can Companies Do?

Monitor

Blogs

Social Networks

Review Sites

Professional Sites

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Social Media Response

• A dedicated online monitoring & support presence can help the company improve support for

– Inquiries – Queries – Complaints– Compliments

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Showcase Employer Brand

Culture

CSR

Subject Matter Experts

Awards

Leaders

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Leverage Various Channels

EmployerBrand

Blogs

YouTube

Facebook Page

Slideshare

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Microsoft Jobs Blog

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Philips Innovations in Marketing group

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We are Philips India - Facebook Page

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Philips India Jobs @ Twitter

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Trends for the future

• Companies like TalentBin and Entelo will change recruiting

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The rise of digital influence and impact

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Post Recruiting Onboarding

• Gamified induction and onboarding–Predictive analytics

• Communities to help new hires get assimilated faster–Finding mentors and buddies

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Thank You!

Keep in touch!

• http://twitter.com/GautamGhosh• http://twitter.com/HRPhilips• http://www.linkedin.com/in/Gautam• http://www.slideshare.com/Gautam

• Gautam.Ghosh@Philips.com