Social Media 101: Twitter

Agenda• Personal Background• Social Media Background• Why Twitter?• How do you use Twitter, in general?– What should you do?– What shouldn’t you do?– Building your brand

• Increase Following & Engagement• Helpful Hints, Tools, & Sites

Personal Background

• Kevin MacDonald CMA, CPA–Business Coach–CMA; Lean Six Sigma Training – Black

Belt–Lover of Social Media

Social Media Background

• Kevin MacDonald CMA• Twitter since March 2009–@k_macd11–@L6SBC–@EdmOKFanBus

• Facebook since January 2008–Edmonton Oil Kings Fan Bus

• LinkedIn since July 2007

Social Media History

Why Twitter?

• Breaking News• Following Trends

Trends

Trends

Trends

Trends

Why Twitter?

• Breaking News• Following Trends• Largest Breath of Demographics in Social

Media

Twitter Demographics (2014)

Twitter Demographics (2014)

Why Twitter?

• Breaking News• Following Trends• Largest Breath of Demographics in Social

Media• Most Interactive Platform

What To Do?

• Communicate Message Behind Your Brand

Communicate Message Behind Your Brand

What To Do?

• Communicate Message Behind Your Brand• Retweet (RT) & Favorite Tweets, Engage, &

Converse with Followers

RT / Favorite / Engage & Converse

RT / Favorite / Engage & Converse

What To Do?

• Communicate Message Behind Your Brand• Retweet (RT) & Favorite Tweets, Engage, &

Converse with Followers• Use Pictures, Links, and Videos as much as

Possible

Use Pictures, Links, & Videos

What To Do?

• Communicate Message Behind Your Brand• Retweet (RT) & Favorite Tweets, Engage, &

Converse with Followers• Use Pictures, Links, and Videos as much as

Possible• Use #hashtags

Popular Hashtags

• #yeg – City of Edmonton• #yegwx – Edmonton Weather• #yegtraffic – Local Traffice• #yegbiz – Edmonton Business• #ybcevents – Edmonton Business Events• #yegre – Edmonton Real Estate• #(Occupation) – Various (#yegfit)• #FF – Follow Friday• #TBT – Throw Back Thursday

What To Do?

• Communicate Message Behind Your Brand• Retweet (RT) & Favorite Tweets, Engage, &

Converse with Followers• Use Pictures, Links, and Videos as much as

Possible• Use #hashtags• Complete Profile with Picture & Pinned Tweet

Completed Profile?

Completed Profile!

What To Do?

• Communicate Message Behind Your Brand• Retweet (RT) & Favorite Tweets, Engage, &

Converse with Followers• Use Pictures, Links, and Videos as much as

Possible• Use #hashtags• Complete Profile with Picture & Pinned Tweet• Value/Conversation vs Selling

What Not To Do?

• DON’T SELL!!!!! (10% of tweets)• Just Talking About Yourself• Break all da Rules of Grmmar + Spalling• Auto DM People• Be Controversial• Ignore Mad Customers

Good guidelines: http://marcguberti.com/2015/06/successful-social-media-marketing-guidelines/

Mad Customers

Increase Following & Engagement

• Know WHO your audience is & what they WANT

Who Are Your Followers?

Who Are Your Followers?

Who Are Your Followers?

Increase Following & Engagement

• Know what your audience WANTS• Use Pictures with Your Tweets (at a minimum)

Using Pictures with Your Tweets

Increase Following & Engagement

• Know what your audience WANTS• Use Pictures with Your Tweets (at a minimum)• Refine your tweets• Repeatedly use your good material• Personality

Personality

Video: Twitter for Biz

Helpful Hints

• 60% of Posting is Content; 30% Engagement (higher if possible); 10% Call to Action

• Use Tools

Sites to Help You

• http://who.unfollowed.me/• http://hootsuite.com/• http://analytics.twitter.com/• Site with Pictures• https://manageflitter.com/

Helpful Hints

• 60% of Posting is Content; 30% Engagement (higher if possible); 10% Call to Action

• Use Tools• Ask for Help! Community is there to help you!• @L6SBC @SunnyLenarduzzi @ambermac @

MarketingRxCa

One-on-One Coaching

• One hour per seminar purchased• Doesn’t expire• Coaching Available with Kevin or….• Jim Zittlaw – Social Media Specialist for DESCA– MacEwan University– Bachelor's Degree– Professional Communication

Please Remember!

•Any Additional Questions?

Articles to Read

• 5 Customer Service Mistakes to Avoid When Using Social Media

• How to Build a Social-Media Strategy That Works

• A 9-Step Guide to Creating a Social Media Marketing Plan

• How to Setup a Social Media Business Strategy

Social Media Templates to Use

• http://blog.hootsuite.com/social-media-templates/?utm_source=twitter&utm_medium=owned_social&utm_campaign=social_hootsuite&hootPostID=a2a2d75c16f0fd49b97a8ca1f9e9b55e

Suggested Video: Tips

Suggested Video: Building Your Brand

Suggested Video: Watch What You Say

http://www.ted.com/talks/jon_ronson_what_happens_when_online_shaming_spirals_out_of_control?utm_source=newsletter_daily&utm_campaign=daily&utm_medium=email&utm_content=image__2015-07-20#t-927713