Social marketing in Italyof Kotler and Andreassen(since1980) Tamborini S., “Marketing e comunicazione sociale”, Milano, Lupetti, 1996 “Social Marketing National Work Group”

Social marketing in Italy

Research

Network

Policies

ActivitiesUniversity

ContestPublications

Innovation (New Media)

Social Marketing European Panel Giuseppe Fattori

Social Marketing, Italy &...

Social Marketing in Italy - The beginningWalter Giorgio Scott has translated in italian the most important books of Kotler and Andreassen(since1980)

Tamborini S., “Marketing e comunicazione sociale”, Milano, Lupetti, 1996

“Social Marketing National Work Group” activated by the Italian Association of Public and Istitutional Communication, November 2004 (it became an Association in 2006)

Social Marketing in Italy – The Contest

“Social Marketing Contest” to better understand the application of this approach in Italy - Since 2004

Social Marketing in Italy - University

Course & Lab of "Social Marketing", University of Bologna, Degree of Public and Social Communication.Since 2004.

Social Marketing in Italy – The Research

Public HealthRise of the social marketing approach

Healthy Vending OASI Report 2009Cergas Bocconi

Second Report about Social Communication in Italy - 2011

A chapter about Social Marketing(opportunities and perspectives)

Social Marketing in Italy – The citizen involvement

Community Based Social Marketing with PartecipaSalute

MASTER UNIBOwith students from

South America

Social Marketing in Italy - 2011

February

April

Social Marketing Bocconi University

(Milano)

May

2011July

October

Social Marketing for Health

Medicine - BOLOGNA

November

Social Marketing Course BOLOGNA

Innovation & HealthRegion Emilia-Romagna

Social Marketing & New Media

International Journalism Festival (Perugia)

www.marketingsociale.net

Social marketing in Regional Health Documents

Social and Health Plan 2008-2010 Region of Emilia-Romagna

Examples from Italy

Social and Health Plan 2008-2010 Region of Toscana

Health Plan 2009-2011 Region of Umbria

POLICIES: national, regional end localRegional

Social and Health Plan Emilia-Romagna

Local Health Plan of Modena

NationalSocial and Health Plan

LEVELS OF RESPONSIBILITY

Local Plan of Modena “Communication & Health Promotion”

TechnicalResponsibility

Political

Responsibility

Managerial

Responsibility

Objectives EvaluationTechnical

Commission (Public Health Professionals)

Conference of Mayors

District CoordinationActivities

Proposals Objectives

PRODUCTPRODUCT PLACEPLACE

PROMOTIONPROMOTION

PRICEPRICE PARTNERPARTNER

Healthy Vending

Activities - Healthy Vending

Partnership and Audience Segmentation

dancingwiththe stars

Put yourself on this map and join the exchange at the EU Social Marketing

Network

WSMC: 2011

Social Marketing in Europei-socialmarketing.org

Contact E-mailS. Suggs [email protected]

J. French [email protected]

C. Lellig [email protected]

C. Domegan [email protected]

J. Huibregsten [email protected]

G. Fattori [email protected]