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A poster mapping the current status of the area in Australia, future potential and how to get there.
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LUCY FRASER
IMM
ERSION AGENDA
APPROACH
Relatively new concept
Design Thinking
Business World
Social Enterprise
Fast Growing
Lots of talk
Workshops
SEs don’t know how to implement
Global movement
Local communities
Global communities
Not much talk
Buzzword
Designers don’t know how to get
involved
Online
Media attention
Trend
Scaling solutions
Every business is a triple
bottom linebusiness
Consumers expect SIDE
Well supported community
Recognition
Multi-disciplinary
teamsDesign implemented
in all organisations
Transparency
Invest in the story
ProfitPeoplePlanet
CSR
Nurturing the community
Creating a SIDE guidebook
Working with an SE for a test
project
Applying for start up support
Linking in with existing
programs
Apply design thinking
Encourage commun-
icationSupport Social
Traders’ Award Scheme
Work on resource
pool Networking
For SEs and
Designers
Self applied, no
commitment
Between SE’s
and Ds
Road test theories
Apply ideal SIDE techniques
Crunch, YSP, RMIT
SEEDS
Make this project a
reality
E.g. HUB, CoDesign, The Social Studio
E.g. HUB, CoDesign, The Social Studio
Stand on their
shoulders
Co-design, re-design, replicable
Use case study techniques
‘Radical Redesign’
TACSI
Share results
Share results Talk
about it
Or short term
Clearly defined value
add
Not familiar with
design
Answer to a higher authority
Don’t see
relevance
Few paid opportunities
Hard to find SE partners
SE Finder
Money vs
Love
Sustainable practice
Consumer footprint
Partnerships
Platform for
conversation
NetworkingShare experience
Awards
Incentives
A good environment
to get into
Encourage start ups and
transitions
Design with, not for
Stakeholders
Expertise and
experience
Unique perspectives
and skills
Design thinking
a business approach
Seeing problems as
opportunities
Responsible business
S I DE Social Innovation, Design and Enterprise.
Helping social enterprises keep the balance.
BibliographyImages from top left clockwise:
. “Enterprises.” Retrieved 9th 1. June, 2012, from http://www.thecrunch.socialtraders.com.au/enterprises/dsp-landing.cfm?loadref=6.Page 15, TACSI (2011) Radical 2. Redesign: Family by Family. 192011, Lucy Fraser3.
