Social Entre.Meet.Up.2.2011

8/7/2019 Social Entre.Meet.Up.2.2011

http://slidepdf.com/reader/full/social-entremeetup22011 1/11

ADDING SOCIAL VALUETO NOCO

Advocacy. Education. Support. Prevention. Positive Outcomes.



Breaking the Myths

History of Sexual Assault Agencies

� A Grassroots Feminist Perspective

�Meeting the community where they are at

Nonprofit vs. Social Profit

� Frame of Reference

Being a social entrepreneur

�Mission based decision making

� Consumers

Service vs. Product

Mission

VolunteersClients

Donors

LegalOther

Agencies

Community



Mission Based Decision Making

SAVA·s mission is to provide crisis intervention,

advocacy and counseling for all those affected

by sexual violence and provide preventionprograms through community outreach and

education.



What is SAVA?

Advocacy

Education

Support

Prevention

Positive Outcomes

Phase One / Phase Two

REPLICATION IS ABOUT REPRODUCING RESULTS

1 in every 4 women in Colorado will besexually assaulted in her lifetime.

1 in 17 Colorado men have experienced a

sexual assault.2006-2009, Northern Colorado had one of the highest rates of reported sexual assaultsin the nation.



Why SAVA?

As an investor in SAVA, you should ask yourself:

�Whether the market in support SAVA·s efforts?

�Whether SAVA·s program is good enough?

�Whether SAVA is capable enough?



What is the nature of the market?

Market Description

�Weld County Demographics

� Potential Target Markets

Market Opportunities� Underserved/Underrepresented Populations

� Partnerships

Market Threats

� Controllables Competition / Competitive Advantage

� Only game in town

� Success in Larimer County

528!



The 4 P·s

SAVA sees marketing in terms of the following product mix:� Prevention Programming: Curriculum; Providing the program at various venues

� Services: Therapy, Advocacy, Hotline

� Workshops/Trainings:

� Cause Awareness: Behaviors, Actions, Beliefs

� Relationships� Outcomes

These products are then marketed to the following targetedgroups:� Clients/Potential Clients

� Service Providers� Schools

� Donors/Funders

� Volunteers/Potential Volunteers

� Community



The 4 P·s Plus a B and a S

Price: What is the price each of our consumer groups pays to

come to SAVA?

Place: Distribution channels working? Where are the

appropriate places? Promotion: Holistic Approach

Brand: Sexual Assault not a comfortable topic

Sales Tactics: What our marketing includes«.

Bottom Line:� Why do we exist? Why does this program/service exist?

� What do we do? What will the program or service do?

� What difference does it make? What are the benefits /value?



Management Team

Board of Directors

Executive Director

Staff Investors

Take Stock

Assess

IdentifyStrategies

SetBenchmarks

Implement&

Monitor



Planning

Strategic Planning

� Engage in market (issue) based planning vs. values

�Why is this so important

� How we use the strategic plan� Become more adaptable

BOTTOM LINE:

INCREASE ORGANIZATIONAL

CAPACITY

Allocate

Resources

Capitalize onOpportunities

AddressChallenges

MaintainRelevance



Investing in SAVA Center

Clear Market Need

Distinctive Competitive Advantage

Management Capability Financial Understanding

Investment Potential

� Invest in SAVA at a level meaningful to you

Innovation

� Two-pronged approach to tackling sexual violence

Documents

Social Entre.Meet.Up.2.2011