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Social, digital campaign and agency partnership v2

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Page 1: Social, digital campaign and agency partnership v2
Page 2: Social, digital campaign and agency partnership v2

We are a global brand activation company

Page 3: Social, digital campaign and agency partnership v2

We are creative collaborators.

We are rapidly growing our digital and social media production capabilities on a global scale.

Page 4: Social, digital campaign and agency partnership v2

We believe in hiring people with real talent and offering an environment in which to flourish.

Our digital, social media, design and production team boasts years of experience developing successful, innovative campaigns for global brands.

Page 5: Social, digital campaign and agency partnership v2

We exist 1. to ensure brand consistency

2. to leverage technology

3. to reduce timescales

4. to reduce costs

5. to collaborate

Page 6: Social, digital campaign and agency partnership v2

We deliver consistent

brand activation everywhere

regardless of media channel, format, device or language.

Page 7: Social, digital campaign and agency partnership v2

Who we do it for

Page 8: Social, digital campaign and agency partnership v2

Who we do it with

Page 9: Social, digital campaign and agency partnership v2

Where we do it

L.A.

Portland

London Amsterdam

Rome New York

Abu Dhabi

Beijing

Page 10: Social, digital campaign and agency partnership v2

Social Media Campaigns

Here are a number of recent projects that Splash and our team members have delivered for leading brand clients.

Page 11: Social, digital campaign and agency partnership v2

You Can’t Beat An Old Jamaican

The brief:To devise and implement a long term brand strategy to increase brand awareness by 50%

Page 12: Social, digital campaign and agency partnership v2

Old Jamaica

You Can’t Beat an Old

Jamaican

Having worked with the Old

Jamaica Ginger Beer brand for over

6 years we have helped their

business grow dramatically in the

UK

This years campaigns was to be the

biggest yet and we took control of all

communications from TV

commercials to long term social

media engagement

In three months we have grown the

brands Facebook following from

zero to 25 thousand fans in the UK

https://www.facebook.com/OldJamaica?ref=ts&fref=ts

Page 13: Social, digital campaign and agency partnership v2

The campaign comprised a number

of game elements including a weekly

multiple choice teaser competitions

to win Old Jamaica product and

merchandise and Flash skill based

competitions

The core of the social of the

campaign is a generated content

driven game where Facebook users

could upload their jokes which

would be judged by other Facebook

users. The joke with the most votes

won with a grand prize of an all

expenses paid trip to Jamaica! Irie

http://www.youtube.com/user/OldJamaica1/videos?view=0

http://apps.facebook.com/oldjamaicavideocomp/?fb_source=search&ref=ts&fref=ts

https://twitter.com/Old_Jamaica

Old Jamaica

Page 14: Social, digital campaign and agency partnership v2

Post Office UK Limited

The brief:

1.  Incubate creative digital solutions to meet various Post Office UK Ltd business and communication goals

2.  To centralize creative production and the supply of campaign content to improve speed and reduce costs.

Page 15: Social, digital campaign and agency partnership v2

Post Office UK

Competition Box

We were briefed by the Post Office

(UK) - the largest retailer by outlet

in Europe, to develop a long term

campaign to build their email

database

Are solution was to partner the Post

Office with great brands and offer

premium prizes via a ongoing

competition mechanic both within

Facebook and as a stand alone site

We knew reputable prizes and

regular chances to gain reward

would build engagement and throw

social users into action the numbers

have proven us correct

https://competitionbox.net/

Page 16: Social, digital campaign and agency partnership v2

Over the past 9 months we have

launched over 60 competitions

ranging from engaging and addictive

flash games through to straight prize

draws on site and in Facebook

Competition box is now the most

successful competition site in the

UK (in terms of traffic) and we are

proud to have added nearly 1 million

new email addresses to the Post

Office database

Post Office UK

https://twitter.com/CompetitionBox https://www.facebook.com/competitionbox?sk=app_226605417396514

Page 17: Social, digital campaign and agency partnership v2

Cunard Lines: We Are Cunard

The brief: 1.  Create a single hub that

brings Cunard Lines’ social activity together in one place.

2.  Ensure consistency and

brand integrity across all relevant social platforms

Page 18: Social, digital campaign and agency partnership v2

Cunard

We are Cunard

We created a new Social Media hub

for Cunard Lines very active social

fans at www.wearecunard.com

Increased dwell time across social

channels by over 100% with the

release of compelling content.

Connected social fans who were

previously dispersed across

numerous social networks

One content detonation point that

now distributes to a global audience

of over 100,000 fans

www.wearecunard.com

Page 19: Social, digital campaign and agency partnership v2

Cunard

Initiatives undertaken to reward the

fans that engage the most with

preview content and even free

upgrades on their next voyage with

Cunard

We a currently developing a

number of new campaigns to further

engage and reward Cunard fans

worldwide.

Cunard

Page 20: Social, digital campaign and agency partnership v2

British Airways Perfect Days

The brief: 1.  Create a multi-faceted

Facebook application that will grow organically over time with both user generated and seeded content

2.  Inspire users to explore key BA destination cities across the globe

Page 21: Social, digital campaign and agency partnership v2

British Airways

Perfect Days

A Facebook app created for British

Airways encouraging users to share

itineraries of their ‘Perfect Days’ in

key BA destination cities across the

globe

Over 9 months since launch and

‘Perfect Days’ has connected BA

customers, built the brand and

driven sales on the Facebook

platform

So far over 2,000 itineraries have

been posted with more are being

added all the time. Thousands of

Facebook users have enjoyed

sharing other’s Perfect Days

http://www.facebook.com/britishairways/app_215566558483001

DC

Page 22: Social, digital campaign and agency partnership v2

Do Converse Make Boots

The brief: 1.  Create a Tumblr site for

the ‘Do Converse Make Boots’ campaign

2.  Build a raft of digital

advertising components based on an animated GIF style

Page 23: Social, digital campaign and agency partnership v2

Converse

Do Converse Make Boots

We were asked to design and build a

Tumblr page and some humorous

animated gifs that would be used

across Tumblr, as banner

advertisements and on digital out of

home display space.

http://doconversemakeboots.tumblr.com/

Page 24: Social, digital campaign and agency partnership v2

Some of the GIFs

Converse

Page 25: Social, digital campaign and agency partnership v2

Pot Noodle GTI Game

The brief: Create an enjoyable multi level game to promote the fiery new flavors of Pot Noodle. One of the U.K’s favorite snacks

Page 26: Social, digital campaign and agency partnership v2

Facebook Tab Race Game

An online competition in line with

the Pot Noodle brands cheeky, funky

TV adverts for the same product

variant launch.

The top 5 racers on the leaderboard

won a years supply of Pot Noodles.

Quite the incentive.

This game gained a cult following

and helped make the product launch

a huge success.

Pot Noodle

http://www.facebook.com/potnoodle/app_429413190407940

XX

Page 27: Social, digital campaign and agency partnership v2

Pot Noodle

XX

Page 28: Social, digital campaign and agency partnership v2

Digital Advertising Campaign Production

Our globally dispersed digital teams create hundreds of advertisements for well known brands every month. Here’s a small selection.

Page 29: Social, digital campaign and agency partnership v2

Elle Japan

Expandable Rich Media

Banner Splash has been working in

partnership with Calvin Klein’s in-

house creative agency, CRK, since

2008.

We work as an extension of CRK,

picking up their creative ideas, often

delivered to us as a single print

execution and executing them with

creative integrity as multi media

campaigns across multiple

territories.

Calvin Klein utilise OASIS on a

global scale.

Calvin Klein

Page 30: Social, digital campaign and agency partnership v2

Calibre de Cartier

Expandable Rich Banners

iAds

Recently we have delivered a

number of special Pan-European

moving content iAds for Cartier.

Cartier

Page 31: Social, digital campaign and agency partnership v2

XT788 China

Rich media banner campaign

Motorola

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Page 34: Social, digital campaign and agency partnership v2

Splash Working with Agency Partners

We have vast experience in collaborating with our client’s advertising, creative and strategy agency partners.

Here are two examples.

Page 35: Social, digital campaign and agency partnership v2

Etihad Airways with M&C Saatchi

The brief: Splash Worldwide were selected by Etihad to partner M&C Saatchi in April 2012 as their global production partner The brief was to set up a dedicated studio for press, print and digital work in Abu Dhabi within 16 days of appointment and to configure a bespoke version our campaign management tool to manage the production process

Page 36: Social, digital campaign and agency partnership v2

Etihad Etihad

Global Advertising Production

To date we've delivered multiple press, outdoor, digital display and websites in 12 languages across 22 countries.. Here is an example of one of our most recent projects for Etihad – a HTML5 campaign site which seamlessly adapts to give an optimum use experience no matter how audiences view the content.

www.whyetihad.com

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Etihad

whyetihad.com

On mobile.

www.whyetihad.com

Page 38: Social, digital campaign and agency partnership v2

Etihad

Regionalized Digital Display

Splash produce over 350 Flash and

Rich Media banner creatives per

month for Etihad global campaigns,

in up to 8 languages, most within a

24-48 hour turnaround.

Page 39: Social, digital campaign and agency partnership v2

VW China and DMG

The brief: Splash Worldwide work symbiotically with VW China’s lead creative agency DMG DMG handle traditional advertising across print and TV. They offer the lead creative ideas and strategy for the VW brand in China while we deliver all digital production required to fulfill campaigns

Page 40: Social, digital campaign and agency partnership v2

Volkswagen Sagitar

Product Microsite – China

Our first major project for VW

China.

We created an expansive Flash site.

The site, in modern chinese, offers

users the chance to discover more

about the full 2012 Sagitar range. It

includes an interactive configuration

tool, high resolution imagery, video

content and a dealer locator.

VW China

http://sagitar.faw-vw.com/index.php

Page 41: Social, digital campaign and agency partnership v2

VW China

From simple intuitive navigation

through the Sagitar's features to the

engaging and very fun TV ad

voiceover interaction which users

could share over Chinese social

networks our content rich site offers

everything potential customers need

to know about the Sagitar...and

more.

http://sagitar.faw-vw.com/index.php

Etihad VW China

Page 42: Social, digital campaign and agency partnership v2

Etihad VW China

iPad Configuration tool

Our next project for VW China was

to build a detailed iPad and Tablet

vehicle configuration app

Page 43: Social, digital campaign and agency partnership v2

Thank you

Page 44: Social, digital campaign and agency partnership v2