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SOAR & ROAR FESTIVAL
2018 SPONSORSHIP
OPPORTUNITIES
YOUR CHANCE TO BE PART OF
AUSTRALIA’S MOST INSPIRATIONAL
FESTIVAL IN 2018
IT’S TIME TO SOAR & ROAR!
CONTENTS
PART A: THE EVENT
• The Soar & Roar Festival - Our four key
goals.
• A great beginning
• There’s more to Soar & Roar in 2018.
• Who’s coming? Target audience.
• Spreading the word. Media support.
PART B: SPONSORSHIP
OPPORTUNITIES
• The growing 2018 team
• How you can get involved
• Sponsorship rights & benefits
• Contact
The Special Olympics Australia
SOAR & ROAR FESTIVAL is a
full throttle
ACCELEBRATION.
By, and for, the
athletes of Special
Olympics Australia.
And powered by the motorsport
community at Australia’s home of high
velocity excitement – Sydney
Motorsport Park.
THE EVENT
FEEL THE ROAR
Nothing ignites the senses more than the elegant sights
and rumbling sounds of some of the worlds most
amazing supercars, classics and motorcycles. On the
journey to, and then at Sydney Motorsport Park, the
Special Olympics Australia athletes are transported in
more ways than one into another world of high octane
excitement. And not just for the athletes, but for the
families, volunteers and friends as a way to express
appreciation for a team effort. A fantastic fun day out.
HELP THEM SOAR
Generating much needed funds to support Special
Olympics Australia to reach more people with an
intellectual disability with it’s year-round sports training,
competition, health, leadership, education and
employment programs.
OUR FOUR KEY
GOALS It’s important to Soar & Roar in 2018!
WATCH THEM SOAR
Now in its third year, the Soar & Roar Festival is the most
important and most prominent social engagement and
fundraising activity on the Special Olympics Australia
calendar. Whilst the Festival leads with a major athlete
celebration and Dream Ride opportunity, the Soar & Roar
Festival also provides Special Olympics Australia with an
opportunity to illustrate a number of sports
demonstrations to showcase how it’s programs transform
the lives of people with an intellectual disability.
HEAR OUR ROAR
There will be lots of opportunity to cheer on the athletes at
the various Dream Ride departure points, as they enter
Sydney Motorsport Park, during their Dream Rides, the
Special Olympics Australia sports demonstrations and as
they take to the Dream Stage.
Our fundraising target for 2018 is
$400,000
2016 & 2017 - A GREAT BEGINNING
200 MOTORBIKES &
RIDERS
250 CLASSIC & EXOTIC CARS
750 DREAM RIDES
2400+ LAPS OF SYDNEYMOTORSPORT PARK
Over $700,000
raised!
5,500 Festival
Participants
Community Event of the Year
2018 Australia Day Awards, Blacktown City Council
We would like to work with you to showcase your company, your products, your
services.
DRIVES & RIDES...MORE DEPARTURE POINTS...MORE MOTOR BIKES...MORE CARS
From the many points of the compass our convoy of the worlds leading motor vehicles and
motorcycles converge on Sydney Motor Sport Park.
MORE DREAM RIDES
In 2017 we had over 460 Dream Rides– in 2018 we’re aiming higher for 500 rides.
MORE VENUE
Sydney Motorsport Park – arguably Australia’s premier racing circuit has opened it’s arms and supports us by
provide an outstanding stage for our event to grow over the years.
MORE OFF TRACK ACTIVITY
• The Sound Stage
Leading Australian Celebrities and Musicians strut their stuff throughout the day.
• Wheeler Bear
Our wonderful bear with attitude – loved by children and families will be on-site.
• The Marketplace
Coming in 2018 we take over the 50 Pit Garages on Brabham Straight and transform them into the
Marketplace – showcasing our sponsors and traders with memorablia and memories of the day.
• The Fun Fair
Also coming in 2018 – no festival occasion is complete without the fun of the fair – including the dodgem
cars!
• Athlete Sport Demonstrations
• Healthy Eating Display
• Law Enforcement Torch Run
• Pit Straight Mega Dance Display
• Be part of the Santa Red Ride (get a photo in Santa’s red Cadillac)
2018 IS BIGGER & BETTER
MORE AMAZING CARS!
In 2018 the motoring community have united to support Special
Olympics Australia. The Dream Car Rides will see seven iconic car
brands leaving seven iconic locations for Sydney Motorsport Park.
Aston Martin
Departing Hyde Park
Corvette
Departing Blues Point, North Sydney
Hot Rods
Departing River Road Reserve, Penrith
Lamborghini
Departing Mrs Macquarie’s Chair
Lotus
Departing North Steyn Surf Club, Manly
Morgan
Departing Broughton St, Kirribilli
Mustang
Departing Lilanfels Park, Blue Mountains
• Over motorcycle 100 clubs
• Over 50 motorcycle dealerships
• Bike-related companies
• And many many more!
MOTORBIKE COMMUNITY
COLLABORATION
Sandra Sully
Presenter, Channel Ten News
“The Special Olympics Australia Ride and ROAR Festival is a fantastic event to be involved in because
you not only give back, but brighten the lives of so many who are less fortunate. Special Olympics athletes
are just the most joyous, friendly and enthusiastic Australians you’re ever likely to meet, you can’t help by
love them all.”
Brendon “Jonesy” Jones
Jonesy & Amanda, WSFM Breakfast Show
“The dream ride was a hoot last year, just seeing the joy on the athletes faces, was a joy in itself! “
In 2018, Jonesy will host his own Bike Ride.
Steven Richards
Australian Motorsport Legend & 4-time Bathurst 1000 winner
“It’s amazing to see the motorsport community come together to support such a fantastic event.”
Kevin Magee
Australian Motorcycling Legend
“I had a lot of fun riding as part of the Soar & Roar Festival and sharing the experience with the athletes of
Special Olympics Australia made it even better.”
AMBASSADORS
Television Coverage
• Commercial ran across the Nine & Ten Networks for 6 weeks.
• Live coverage on 7 Network Sunrise program.
• Mentions on Ten’s Eyewitness News, ClubNEWS.
Print Coverage
• The Daily Telegraph (online)
• The Fairfield Advance
• The Blacktown Sun
• 4 print articles and advertisements (Ulysses National Magazine, Australian Motorcyclist
Magazine)
• Online coverage via WSFM, CarAdvice, Shannons Insurance, Bikes Online, Motorbike
Writer, Sydney Motorsport Park, Everything for the Man, Around You, Motoring.com.au, The
Huffington Post
SPREADING THE WORD
2017 Breakdown
Hits: 59
Reach: 10,706,605
Value: $1,525,768.00
Radio Coverage
• Comprehensive coverage on 2GB with Chris Smith including two interviews.
• Interviews across major networks including
• Stakeholder interviews and commercial across major networks including 2CH, 2GB, 2UE,
The Edge, WSFM, KIIS, 2BS, 2GO, 2MCE.
PR Reach
• 7 car clubs (Aston Martin, Corvette, Hot Rods, Lamborghini, Lotus, Morgan, Mustang)
• APN Advertising billboards & screens
• Petrol pumps at 10 of Australia’s busiest stations
• 98 motorcycling contacts and clubs
• 54 motorcycle dealerships
• 4 bike-related companies (Stay Upright, Motorcycle Council of NSW)
• Social media sharing across stakeholder pages.
• Social media reach:
Twitter – 20,200 impressions
Facebook – 39,496 video views
LinkedIn – 3,284 impressions
SPREADING THE WORD
WHO’S COMING?
We expect over 5,000 people to attend the 2018 SOAR & ROAR
Festival!
Our audience groups include:
• Special Olympics Australia athletes, families and volunteers
• Disability Service Providers
• Car and bike racing industry
• Casual car and bike riders and enthusiasts
• The local community
• Dance groups and their families
“Soar and Roar is a very special
event well organised and
managed by Special Olympics
Australia. It’s all about the
athletes and ensuring they have
a day to remember. One smile at a
time as we say. Get involved - you
can make a real positive
difference!”
- Fred Harrison, CEO, Ritchies
SPONSORSHIP
OPPORTUNITIES
JOIN OUR GROWING TEAM
HOW YOU CAN GET
INVOLVED
PRESENTING PARTNER $100,000
MAJOR SPONSOR
$70,000
SPONSOR
$50,000
HEALTHY ATHLETE PROGRAM: sponsored
STAGE: $30,000
VOLUNTEERS: $30,000
DREAM CAR SHOW: $25,000
PIT LANE: $25,000
ATHLETE SUPPORT PACK: $30,000
BILLYCART RACE: $15,000
ATHLETE MEDALS: $10,000 sponsored
KIDS ZONE: $15,000
Please contact Fran at [email protected] for further information on package
benefits.
WHEELER CLUB: $15,000
SOUTH TRACK: $15,000
PARTNERSHIP
OPPORTUNITY
2018 Special Olympics SOAR & ROAR Festival: Presenting Partner
Investment: $100,000 (+GST)
Introductory Offer 1st Year
Your organisation is presented with the opportunity to be Presenting Partner of the Special Olympics Australia SOAR &
ROAR Festival to be held on Sunday 9 December 2018 at Sydney Motorsport Park, Eastern Creek.
The Festival is an annual highlight event of NSW celebrating International Day of people with a Disability. On Australia Day
2018, Special Olympics Australia SOAR & ROAR Festival won the Community Event of the Year for Blacktown City Council.
WE are proud that the Festival is now recognised as a major celebration in Western Sydney.
Your organisation will be at the forefront of the Festival. A great opportunity for you to form a powerful partnership with
Special Olympics Australia assisting people with an Intellectual Disability to live happier, healthier and more enjoyable lives
through weekly sport and dance participation.
The partnership will significantly contribute to the delivery of the SOAR & ROAR Festival which is a featured annual event on
the Special Olympics calendar for athletes and people in the community with intellectual disabilities. Everyone can enjoy the
thrill and excitement on the race track at Sydney Motorsport Park. It also allows the community to fundraise and support the
important work of Special Olympics Australia.
PARTNERSHIP
OPPORTUNITY Brand Exposure/Activation
Rights and Inclusions
The event will be referred to as “Special Olympics SOAR & ROAR
Festival” presented by “Your organisations name”
Naming Sponsor Rights
• Healthy Athlete Program
• License to use the Event / logo in approved company applications
• On stage with Minister of Disability Services at Opening Ceremony – 2
minute short speech by CEO/Senior Rep
Signage
• APN Billboard advertising(up to the value of $500,000+)
• Media Conference/Media Event Wall
• Event Launch Media Wall
• Media Banner at SOAR & ROAR Sports Lunch in Melbourne
• Branded tear drop banners at each starting location x 12
• Branding at Sydney Motorsport Park venue for SOAR & ROAR Festival as
presented by ######
Uniforms & Clothing
• Company Logo on Athletes T-shirts
• Company Logo on Volunteer T-shirts
Soft & Hard Copy Stationary
• Email Signature / Sponsor Banner
Ticket Allocation
• Torch Run x 8 representatives to participate in the Opening Ceremony
Torch Run
• VIP Grid Club invitations x 10 + 10 VIP Parking passes
• 2 nominated senior representatives to have a Dream Ride in a Formula
Ford 2 seater at the SOAR & ROAR Festival
• Table of ten to attend the SOAR & ROAR Sports Lunch on Friday 20 July
at the Arts Centre Melbourne
Website
• Landing page SOAR & ROAR Festival www.soarandroar.com.au
• Sponsor Page SOAR & ROAR Festival website – statement and link
Promotion Opportunities
• TVC – logo acknowledgement Channel 9 & 10
• Radio Advertising CSA
• APN Billboard advertising(up to the value of $500,000+)
• Online Advertising facebook
Marketing & Activation
• Recognition in all marketing, PR and communications about SOAR &
ROAR Festival and Healthy Athlete Program
• Recognition on all official announcements and relevant media releases
• EDM to Special Olympics stakeholders and supporters (50,000)
• DM to Special Olympics stakeholders and supporters (5,000)
• Promotion at event venues – Offer for to stakeholders
• SOAR & ROAR Festival Facebook x 6
• Thank you short video highlight clip and distribution
• Sponsorship Management – Meetings/Coordination/Post Event report
Volunteering/Participation Opportunities
Volunteer opportunities for employees in the following areas for the SOAR &
ROAR Festival to include:
• 7 Car Starting Morning venues (teams of 6 per venue)
• 5 Bike Starting Morning venues (teams of 6 per venue)
• Healthy Athlete Program
• Pit Lane
• Family & Community Fun Zone Area
• Billycart Race
• Information Booth
• Marketing & Media
• Logistics and support services
• Volunteer liaison and support
• Team leaders
CONTACT
Fran Eustace
National Manager, Fundraising Events & Event Director, Soar &
Roar Festival Special Olympics Australia
1300 225 762
www.soarandroar.com.au
AUSTRALIA
Special Olympics Australia volunteersprovide sports opportunities for all people
with an intellectual disability regardless
of their skills, and they do this every week
in communities right across Australia.
While some Special Olympics athletes
strive to win medals, others enjoy the
chance to get active, have fun, make
friends and be part of a family. Whatever their motivation, we
cater for them by providing meaningful sports programs
delivered within a supportive environment where people with
an intellectual disability are accepted and can feel proud.
People with an intellectual disability are often ridiculed,
misunderstood, isolated or simply ignored. Yet, with
the understanding and support of Special Olympics they
discover the skills that allow them to improve their health,
develop self-confidence and bring joy to themselves, their
families and their community.
Through sport we allow people with an intellectual disability to
demonstrate what they can do, rather what people think they
can’t.
www.specialolympics.com.au
SPECIAL OLYMPICS SOAR & R O AR
FE ST I V A L
THANK
YOU! WWW.SOARANDROAR.COM.AU