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MSM8655™-based Snapdragon™ Mobile Development Platform (MDP)
Tia Cassett, Sr. Director, Business Development
Qualcomm Inc.
1Snapdragon is a trademark of Qualcomm Inc.
MSM8655-based Snapdragon MDP
Snapdragon MDP Aims to Provide Content Developers with:p– A device to optimize applications and user experience
ahead of commercial devices – A cost effective platform for application development, test
and optimizationand optimization – Early access to pre-commercial leading edge APIs and
features – Commercial –like device to showcase applications
Commercial Release– Estimated availability: Q4 2010
Sales and support to be provided by Bsquare Corporation– Sales and support to be provided by Bsquare Corporation
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MSM8655-based Snapdragon MDP Specifications*
3.8” WVGA Display– Multi-touch capacitive touch screenWiFi, BT, GPS
Memory512MB LPDDR24->8GB On-board NAND FlashWiFi, BT, GPS
3D / 2D Graphics: Adreno™ 205 GPU 720p Video Encode/Decode12 MP Camera, Flash
4 8GB On board NAND FlashHard Keys
2 rotary wheels with pushCamera button with half-press
1MP secondary camera Audio
Stereo 16-mm loudspeakers2 Microphones/Fl ence
pOn-off key /HW reset (recessed)
HapticsDual, independently controlled linear
2 Microphones/FluenceSensors
Ambient Light Sensor3D Accelerometer
vibrator motorsExternal connectors
USB OTG mini - USB charging3D Accelerometer3-axis gyro / Compass Proximity SensorTemperature & Pressure Sensor
HDMI type C3.5mm Audio/Video JackMini SDIO
C t b i
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Connectors by removing rear coverSIM / micro SD combo connector
*Subject to change without notice
Bsquare
• Bsquare:• Bsquare: – Sales and support for Snapdragon
Mobile Development Platformsp
• Device purchase, support and p ppadditional services
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MSM8655-based Snapdragon M bil D l t Pl tf
Stephen Wampler Product Line Manager
Mobile Development Platform Delivery & Support
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Stephen Wampler, Product Line ManagerBsquare Corp.
Bsquare Profile• Bsquare is a leader in the embedded industry with a proven track record for
enabling device manufacturers to accelerate time-to-market, lower project lifecycle costs and ship best-in-class productsP id h d d ft d t d i i i t• Provides hardware and software products and engineering services to OEMs, ODMs and ISVs – One-stop shop for products, engineering services, and licensing solutions– Operating system experience includes Windows Phone, Android, Brew MPp g y p , ,
• Recognized by leading OEMs and ODMs as Windows Embedded experts• Founded in 1994, NASDAQ::BSQR• Headquartered in Bellevue, WAq
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Bsquare Offerings• Products
– Test Automation for Brew MP™, Android™, and Windows Ph ™ d i
• Windows Embedded Products– Bsquare sells all Microsoft
Windows Embedded productsPhone™ devices
– User Interface frameworks– Communications Stacks
Embedded Sec rit
– Includes Windows Phone 6.5• Professional Engineering
ServicesB MP A d id d Wi d– Embedded Security
– Reference Designs– Board Support Packages
• Support
– Brew MP, Android, and Windows Phone experience
– Platform Software and Hardware design• Support
– Worldwide product support
design– Application Development – Program management– Quality Assurance
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Q y
Android is a registered trademark of Google Inc. Windows Phone is a registered trademark of the Microsoft Corporation
The Bsquare Snapdragon Mobile Development Platform Program
• Bsquare will sell and support the MSM8655-based Snapdragon MDPSnapdragon MDP
• Sales and support:Sold via P O or credit card– Sold via P.O. or credit card
– Click-thru agreement– 1 hour of support included with each purchased devicepp p
– Includes phone & email support– Knowledge base access, documentation, complimentary tools and
MDP software updatesMDP software updates– Phone support
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What’s in Box & on the Device?
Box:• MDP Device• 8GB SD Card• HDMI, A/V, USB Cable• Battery ChargerBattery Charger• Quick Start Guide
Pre-Loaded Applications:Pre-Loaded Applications:3D UIilomilo game (OpenGL® ES proof of concept
) b S thE d I t tigame) by SouthEnd InteractiveNavigation app by TactelTrepn™ Application (developed by Qualcomm)
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p pp ( p y Q )
Open GL E is a t registered trademark of Silicon Graphics, Inc.
Purchasing and Availability
• Estimated availability: Q4 2010• Learn more about the MSM8655-based Snapdragon
MDP and BSquare today: http://www.bsquare.com/qualcomm
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MSM8655-based Snapdragon Mobile Development Platform
Bala Sripathirathan, Director, Qualcomm Innovation Center, Inc.
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Snapdragon Mobile Development Platform
Provides advanced Multimedia Capabilities onVid / A di / C / Di l / G hiVideo / Audio / Camera / Display / Graphics
Delivers fully Integrated Solutions with:Hardware accelerated performanceHardware accelerated performanceScalable, optimized performance Advanced pre & post processing capabilities
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Snapdragon Mobile Development Platform
Enables Full Utilization of the Integrated Multimedia capabilities of the Snapdragon MSM8655 chipset p p g pplatform
Multimedia Tech MDP Application
• Video• Graphics• Camera
• Video Wall• 3D Game• Image Wall
• Display • HDMI video
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Multiple Video DecodeVideo Wall Application
Integrated application with multiple simultaneous video decode & GPU composition
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Snapdragon MDP ProfilingPoorly written applications can impact the battery life
of a smartphone
Developers need greater visibility into the impact theirDevelopers need greater visibility into the impact their application has on the device
Trepn Profiler provides key insight into CPU, memory, and power utilization of applications Supportsand power utilization of applications. Supports measurement of:
CPU LoadAvailable Memory Battery VoltageBattery VoltageCurrent Draw from HW Measurement PointsData Counters
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Trepn ProfilerTrepn Profiler allows developers to measure the power, memory, and CPU impact of their applications in real-time
In addition to basic profiling information, Trepn Profiler adds graphing/logging of current draw from dedicated hardware test pointshardware test points.
Real-time graphing and logging to a file is also supportedsupported
Trepn Profiler CPU Loading Graph
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p g p
Snapdragon MDPLive Demo of MDP Applications
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DisclaimerNothing in these materials is an offer to sell any of the components or devices referenced herein. Certain components for use in the U.S. are available only through licensed suppliers. Some components are not available for use in the U.S.
18 3/3/09
Thank You
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