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Visit us at germin8.com 1
Analytics Report For #SMWBangalore23rd Feb to 27th Feb 2015
Social Media Week Report
2
Visit us at germin8.com
Buzz Trend Line During The Week
83318990
12749
9079
14332
0
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10000
12000
14000
16000
23-Feb-15 24-Feb-15 25-Feb-15 26-Feb-15 27-Feb-15
Bangalore
Milan
New York
Lagos
• In terms of mentions, the Top 4 locations for the first edition of SMW15 were #SMWBangalore, #SMWMilan, #SMWNYC and SMWLagos
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Post Statistics
4
68.20%
24.10%
8%
Share of Posts
Original Posts RT's Replies
Total Mentions During Social Media Week : 53481Tweet Count: 12,851 & Retweet Count: 36,397
8331 8990
12749
9079
14332
0
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16000
23-Feb-15 24-Feb-15 25-Feb-15 26-Feb-15 27-Feb-15
Men
tio
ns
Date
Mentions
Bangalore
Mentions for the Hashtag - #SMWBangalore
5
7230
8340
10086
8344
11761
0 2000 4000 6000 8000 10000 12000 14000
23-Feb-15
24-Feb-15
25-Feb-15
26-Feb-15
27-Feb-15
Mentions
Dat
e#SMWBangalore
• The hashtag #SMWBangalore received the highest mentions on the last day
Buzziest Hours During #SMWBangalore (1/5)
6
• On the first day, 8331 mentions were received for SMW Bangalore
• Following commencement of the event, a total of 2630 mentions were received between 5:00-7:00 pm
• The buzziest hours of SMW Bangalore on Day 1 were from 05.00 pm to 08.00 pm
33 27 11 2 8 1 1 4 53 62133 148
308248
174 220
378
787
1843
1453
1720
431
117169
0
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2000
0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
Men
tio
ns
Time Interval
Mentions
Buzziest Hours During #SMWBangalore (2/5)
7
• On the second day the highest mentions for SMW Bangalore were received around 03.00 pm
• The buzziest hours of SMW Bangalore on Day 2 were from 12.00 pm to 05.00 pm
296
32 19 11 5 3 8 18 57141 143
198
1045
546
1195
1428
1206
1315
854
169103 112
39 47
0
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0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
Men
tio
ns
Time Interval
Mentions
Buzziest Hours During #SMWBangalore (3/5)
8
• On the third day the highest mentions for SMW Bangalore were received around 05.00 pm
• The buzziest hours of SMW Bangalore on Day 3 were from 12.00 pm to 05.00 pm
35 13 35 49 56 42126 133 116
375261
557
1977
956
1658
1492
1300
2090
651
241134
54160
238
0
500
1000
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2000
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0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
Men
tio
ns
Time Interval
Mentions
Buzziest Hours During #SMWBangalore (4/5)
9
• On the fourth day the highest hourly mentions for SMW Bangalore were 1501
• The buzziest hours of SMW Bangalore on the fourth day were from 12.00 pm to 06.00 pm
76 8125 20 8 4 12
56
15886
164
283
1257
788
1041
1501
1099
867771
316
198103 90 75
0
200
400
600
800
1000
1200
1400
1600
0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
Men
tio
ns
Time Interval
Mentions
Buzziest Hours During #SMWBangalore (5/5)
10
• The opening hour of the last day at SMW Bangalore saw 1055 mentions
• The buzziest hours of SMW Bangalore on the last day were from 04.00 pm to 08.00 pm
• The buzziest hours throughout Social Media Week Bangalore were between 01.00 pm to 05.00 pm
60 28 12 3 6 4 9 49 80 77 134 227 136 174 142281
1055
3107
1753
3396
2725
754
84 360
500
1000
1500
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2500
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4000
0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
Men
tio
ns
Time Interval
Mentions
11
Most Active Authors During #SMWBangalore
12
Top Buzz Words During #SMWBangalore
13
Gender Distribution & Top Sources for SMW Bangalore
14
• Men were more interactive during the event & drove almost 63% conversations during SMW Bangalore
37%
63%
Mumbai
Female Male
• 90% of the conversations about SMW Bangalore happened on Twitter
97.70%
2.20%
Source Types
Twitter Social Networks
SMW Bangalore RT Snapshots
15
SMW Bangalore RT Snapshots
16
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