SME TOOLKIT AND BUSINESS EDGE WORKSHOP - COTONOU

2012

SME Toolkit and Business Edge Workshop, Cotonou

• Promotion - Invitations via mass mails- Introduction session at workshops and public speaking events,

- Publications - Web links exchange

• Engagement - Identify and engage ardent bloggers - Encourage contribution from users - Ensure posts are linked to source of information

• Control - Continuous and regular moderation of contents- Prompt response to commentsSME Toolkit and Business Edge Workshop, Cotonou

SME Toolkit and Business Edge Workshop, Cotonou

Sample Web link exchange

373 approved comments 72 posts 11 categories Over 11,000 Page views 55 tags

SME Toolkit and Business Edge Workshop, Cotonou

Regular Updates Posting current and business related topics

Maintaining professionalism Engaging bloggers Sharing links with other social media sites

Moderating contents Expanding network

SME Toolkit and Business Edge Workshop, Cotonou

Sample Blog Page

SME Toolkit and Business Edge Workshop, Cotonou

SME Toolkit and Business Edge Workshop, Cotonou

Source SMEs with active blog sites SME Toolkit trainers / Content providers

Benefits for Bloggers Brand promotion Showcasing their expertise Credit content providers for each content

SME Toolkit and Business Edge Workshop, Cotonou

Proper moderation

Constant reminders

Using feedback mechanism

SME Toolkit and Business Edge Workshop, Cotonou

Posting references with hyperlinks to the SME Toolkit contents

Sharing blog posts on other social media platform and vice-versa

Using mass mails to increase users registration, for information update and to promote the toolkit social media

Improve the SEO ranking for the toolkit blog site

Invite and engage more bloggers Tracking traffic through analytics

Increase exchange of web links Using the multimedia to promote the social media

SME Toolkit and Business Edge Workshop, Cotonou

Managing Information

Building Relationships

Value creation for bloggers

SME Toolkit and Business Edge Workshop, Cotonou