Smarter Homes? Helping consumers get the best from their home. Gwyn Roberts

Homes and Communities Lead, BRE

© 2014 BRE

1) Smarter Homes – benefits to

consumers

2) Will the digital revolution change

housebuilding?

3) How can we join it all together?

© 2014 BRE

Solar Panel,

charges

mobile

phones +

info screens

Cashless

payment

through

mPesa Maintenance

and parts

through

Whatsapp

groups Data gathering, through tracking,

speeding, insurance, tax

© 2014 BRE

• Smart Meters,

• Part R?

What do we mean by Smart Homes?

© 2014 BRE

But there is probably more to it than that…

© 2014 BRE

A hierarchy to get the best outcome;

1) Connectivity

Broadband, 4g 5g etc.

2) Monitoring solutions

Energy, Temperature, Water, Humidity, Pollution

3) Controls

Lighting, Ventilation and beyond.

4) Works for all

1. Benefits to consumers

© 2014 BRE

Lower running costs?

1) Information and Data

2) Monitoring, greater accuracy.

3) Controls

Beyond energy, look at other running costs including

maintenance, resilience.

© 2014 BRE

Health and Wellbeing benefits?

1) Air Quality

2) Comfort (sound, temperature, light)

3) Security

4) Safety

© 2014 BRE

Environmental impact

1) CO2

2) Maintenance

3) Water

4) Materials

5) Pollution

2. Will the digital revolution change housebuilding?

© 2014 BRE

• Performance Gap

• Different focus on what is important

• Cost

• Industry communication - BIM

More informed consumers = industry change?

© 2014 BRE

New Methods of Construction?

3. How do we join this all together?

© 2014 BRE

Why do we need the Home Quality Mark?

The Home Quality Mark is a new rigorous and relevant standard for new homes.

Provide consumers with the tools to make the smart choice when buying or renting a new home.

Enable housebuilders to differentiate their products and to articulate the benefits of new homes.

#betterhomes

© 2014 BRE

Example

2. The Consumer Challenge

© 2014 BRE 18

Consumer Drive

• More than a quarter were willing to pay at least a

6% premium for a home with sustainable features.

• 60% of respondents agreeing or strongly agreeing

that they would be more likely to buy a new home

from a company building sustainable homes,

• Energy Efficiency features in both #1 and #2 spot

of most important features

• Reliable Broadband and digital features is more

important than a garage

• Friendly neighbours, energy rating, local amenities

are all more important than an en-suite bathroom.

© 2014 BRE

― Information “When I’m looking it will give me some pointers”

― Over 90% people would prefer a home with independent mark.

― 1 in 5 people would pay more.

― 75% would pay £750 or more per home for certification. Of this 13% would pay £3000

25 February 2015 19 © 2014 BRE

Consumer Trust

© 2014 BRE We welcome the launch of

the HQM as independent,

third party verification of the

quality of new homes

provides both property

purchasers and funders

with support in their

decision making.

Independent,

verified information

provides

consumers with

reassurance that

they are making

the right choice.

I have been working for years to raise the benefits

of healthy homes to the general public, it

is great to see BRE’s Home Quality Mark

helping to provide further information

Oliver Heath TV presenter

© 2014 BRE

As featured in

3. How HQM addresses the challenge

© 2014 BRE

UserHuus

Future of

Standards

Public Profile

Launch

Consultation

HQM beta

Spring 2015 2014 2016 +

Finance

£

Case

Studies

Full

Training

Health &

Wellbeing

Summer 2015

Site Marketing

Weinerberger

Winter 2015

59 Presentations

Autumn 2015 Spring 2016

Software

Thank you

Presentations;

www.slideshare.net/HomeQualityMark

@homeqm

Visit www.homequalitymark.com