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Social Media:I have
LinkedIn/Facebook/Twitter but …
April 11, 2012
TODAY
CONTENT CYCLE AND MANAGEMENT
REAL WORLD EXAMPLES: INTERNET PACKAGE AND REPORTING
QUESTIONS AND ANSWERS
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Content Management
• Identify demographics• Trace buying patterns• Quality engagements• How many does it take?
If you are going to start a Social Media effort, commit at least 6 months and appropriate resource to support that effort.
DO NOT start and stop.
Content is KEY!
Opportunity to: 1. Cheerlead2. Promote news3. Community4. Employee news5. Quick offers6. Ask questions7. Be informal8. Personalize
Written Content:• Message• Slogan• Call to Action• Price• Offers• Descriptions• FAQ• Instructions• How product is made
Pictorial Content:
• Photos• Graphics• Video
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Content Management
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Stake Holders
Define Stakeholders:• Demographics
• Statistics• Business Profile• Buying Habits
• Profitability• Responsiveness
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Stake Holders
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Delivery
Message DeliveryElectronically:
• Internet• Website• Blog• Social Media• Someone else
• Email• Advertising
Message Delivery
Physically:
• Print• Verbal• Tradeshow• Advertising
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Delivery
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Action
Action PlanBefore Developing Content, Ask:
• Is content for brand building?• How long should the content be used?• Product education or awareness? • Is there a limited time call to action?• What do you want the stakeholder to do? Purchase? Email? Call? Come to you?• Why should the stakeholder participate?• Is the content to answer a frequent question (to reduce phone traffic & cost)?
1 MONTH LINKED IN ACTION PLAN:• UPDATE PERSONAL PROFILE AND COMPANY
PROFILE ONCE PER MONTH.• UPDATE STATUS 1 PER WEEK. • DOUBLE YOUR CONTACTS. • WRITE AT LEAST 1 RECOMMENDATION PER
WEEK. • JOIN 5 NEW GROUPS. • TRY A NEW APPLICATION OR POST EVENT
ONCE PER WEEK. • GIVE LEADS, RECOMMENDATIONS AND
INTRODUCTIONS FREELY.
TIME ESTIMATE: MON-WED-FRI ~ ½ HOUR PER SESSION
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Action
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Tracking
TrackingReporting Options:
• Facebook Insights• Google Analytics• Call Tracking
• PBX or Vanity Number• Manually Tracks Referrals• Email Response Tracking• Offer Redemption• Survey• Sales
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Tracking
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Content Management
SOCIAL SANITY
Don’t Panic….
You are not alone….
It just seems like…
A jungle…..
REAL WORLD…..
Sample Email Blast from Blog
Social Media Example: http://www.facebook.com/Natural-Healing-Tools/
REPORTING EXAMPLES
Google Analytic Reporting Example
Twitter Reporting Example
Facebook Overview Reporting Example
Email Reporting Example
Bit.ly URL Shortening Statistics
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Content Managemen
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Stake Holders
DeliveryAction
Tracking
Questions?
