We are dedicated to be your personal health assistant.

Group Member: Rui Wang, Yueh-Hsun,Lee, Chufan Zhang, Chao-Hui Yin

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Health Lifestyle

Exercise Drink More Water

Peace Of Mind

Eat Well

Walk More

Meditation

Read Inspirational Books

Eat More Fruits

Problem and Consumer Needs

Losing Data

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Confused Application

Hundreds of Applications Useful Database User Friendly Experience

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Product Concept

B2C

Automatically collect data from your wearable

device

Provide personal health report include nutrition suggestion to our users

Encryption Database

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Product Concept

B2B

Cloud Database Business Intelligence Report

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Market Size

3.32

1.745.23

1.420.36

Wearable Technology Market $Billion 2015

Health, Medical, Fitness, Wellness-RegulatedHealth, Medical, Fitness, Wellness-UnregulatedAdvancedIndustrial, Commerical, MilitaryFashion & Other

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COMPETITION

Google Health&

Android Wear

Apple HealthKit&

Apple Watch

Microsoft Health Vault&

Microsoft Band

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Which of the following wearable technology brands have you ever used?

What brand are you using now?

0 0.15 0.3 0.45 0.6

Others Garmin Jaebone up FibitAndroid Wear Apple Watch

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sell our product to customer

through wearable companies

Selling through intermediaries/Direct selling (B2C)

medical Research centers, wearable

companies

Direct selling (B2B)

Channel SMART LIFE

Introduction (3-5 years)Ease of use for the potential customer.

The basic service will be totally free to use.

Growth Stage (at least 5 years)Create better brand image.

Implemented the strong promotion plan.

Maturity Stage (between 10 and 20 years)Customization of the product & additional personal service.

Build strong brand loyalty.

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Wearable Technology Industry

Sportswear IndustryMedical Institution

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Product Description

B2CB2B

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B2CServices Introduction

We designed to provide customers

Professional adviceHealth Report

Reward System

Advertising

Social Network

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Conjoint Analysis

Conjoint Analysis avaliable not avaliable

professional advice 1 0

reward system 1 0

advertising 1 0

social network 1 0

free not free

price(per year) $0 $40

20

5Variables

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point(1~100) professional advice

reward system advertising social

network price

58.00 1 0 0 0 US$ 0.0066.40 1 1 0 0 US$ 0.0079.50 1 1 1 0 US$ 0.0092.75 1 1 1 1 US$ 0.0069.50 1 1 1 0 US$ 40.0076.75 1 1 1 1 US$ 40.0090.30 1 1 0 1 US$ 0.0074.60 1 1 0 1 US$ 40.0062.00 1 1 0 0 US$ 40.0062.75 1 0 1 0 US$ 0.0050.65 1 0 1 0 US$ 40.0074.85 1 0 1 1 US$ 0.0065.00 1 0 1 1 US$ 40.0070.35 1 0 0 1 US$ 0.0054.30 1 0 0 1 US$ 40.0048.60 1 0 0 0 US$ 40.0053.75 0 0 1 1 US$ 0.0030.85 0 0 1 1 US$ 40.0034.50 0 1 0 0 US$ 0.0017.95 0 1 0 0 US$ 40.0043.75 0 1 0 1 US$ 0.0032.80 0 1 0 1 US$ 40.0044.25 0 1 1 0 US$ 0.0031.75 0 1 1 0 US$ 40.0043.50 0 1 1 1 US$ 0.0036.90 0 1 1 1 US$ 40.00

Intercept 21.77Professional advice 37.14Reward system 12.25Advertising 7.43Social network 12.05

Price -0.31

Average Rating

Regression Analysis

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Utility Results

The BEST utility:All 4 services and FREE price

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B2C Services Detail

Professional advices/ Health report

Professional advices according to customer’s daily exercise state and eating habits

Providing weekly Health report based on customer’s health data measured by his or her wearable devices

Professional adviceHealth Report

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B2C Services Detail

Reward systemCOUPON on sportswear products and wearable devices:

Giving rewards when customers reaching some exercise targets Tracking customer’s sportswear using situation

Collect data for companies Remind customers when need to change and give coupons on their favorite

items

Reward System

B2C Services Detail

Social network

Chatting

Sharing

Friends

Review

Location

Social Network

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B2C Services Detail

Advertising

Providing sportswear and wearable devices advertisement based on customers’ preference

Customers also can label favorite products; They may get coupons on these products

Advertising

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0

2000000

4000000

6000000

8000000Bass Model

p= 0.002q= 0.09

m= 301000000

B2C Sales forecast SMART LIFE

B2B Services Introduction

Medical Institution

Sportswear Company

Wearable Technology

Industry

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B2B Services IntroductionMedical Institution Sharing the database

Medical Institution

Automatically upload health data from customers

Providing weekly health

report

Medical research purpose

Using database from Institution

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Sportswear Company

Advertising

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Tracking consumers’ product using situation

Decrease the product analysis cost for sportswear cooperation.

Help business cooperator track customers’ using situation.

B2B Services Introduction SMART LIFE

B2B Services IntroductionWearable Technology Company

Cooperation

Discount

Advertising Payment Market Promotion

Attract more customers

Wearable Technology

Industry

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Thanks

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We are dedicated to be your personal health assistant.

HEX #2B7C98RGB 43,124,152CMYK 81,30,17,9

SMART LIFE SMART LIFE

HEX #78CD8FRGB 120,205,143CMYK 47,0,50,0

HEX #FFFFFFRGB 255,225,255CMYK 0,0,0,0

HEX #2D4259RGB 45,66,89CMYK 87,63,31,30

HEX #2B7C98RGB 43,124,152CMYK 81,30,17,9