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SMART HELMET

Introducing the

CONTENTS

WHAT IS ZEON? 3

You may click on a title to go directly to the section

CUSTOMER EXPERIENCE 28

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AN APP-CONNECTED SMART HELMET THAT UTILIZES THE CUT-TING-EDGE TECHNOLOGY TO KEEP MOTORCYCLE RIDERS SAFER AND MAKE THE TRIP MORE ENJOYABLE.

SAFETY : – Subtle AR graphics warn rider of impending obstacles, highlight the road and integrate navigational tools. – Rear-view that allows the rider to focus on the road ahead. – Voice-control for hands-free riding – Heads up dashboard display –Forecastsweatherandtraffic – Complies with DOT-regulated saftey protocol

COMFORT: – Music from your phone’s library or apps – Smart tint® electrochrome visor reacts to light-levels – Phone-calls and chat with other riders – Voice-controlled video and camera – Live feed video share – Removable climate control neck band

WHAT IS ZEON?

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HOW DOES IT WORK?

BLUETOOTHYour phone communicates information like GPS nav-igation,tripsettingsandtraffictothemicro-chipinyour helmet through bluetooth.

MARKER-BASED AR SYSTEM A sensor recognizes the road

as a marker or reference point for com-puter graphics to be overlaid. The computer

interprets GPS data from the phone and over-lays an on-screen graphic as if it were directly on

top of the marker in the physical world.

LONG-LIFE BATTERYRemaining battery life for your phone and helmet can be displayed in the dashboard. When it gets low, charge it with a usb cable. The battery will last for about 20 hours on average.

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STYLE TILES

TYPOGRAPHY

TEXT LINK >> OPEN SANS SEMIBOLD ITALIC 12 PT

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SUB HEADER ALLER BOLD ITALIC 15 PT

PAGE TITLEALLER BOLD ITALIC 34PT

HEADER

ICONOGRAPHY

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Ghost#000000

Mist#F2F2F2

Deep Maroon#7C384

Deep Sea#413CCC

Spice#E59COA

Blue Spruce#00A79D

Berry#C4205B

APP HUD

STYLE TILES

PALETTE

PHOTOGRAPHY STYLETONE LOGO

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HUD ELEMENTS –design with a safety protocol

- stationary graphics must be outside of the operator’s central field of vision.

- graphics that appear within the operator’s central field of vision must have >30% transparency

- graphics that appear within the operator’s central field of vision may only be displayed intermittenly for 3s intervals

- All graphics may only occupy < 15% of the operator’s total field of vision

CURRENT DOT RULES FOR HEADS UP DISPLAY GRAPHICS

PHOTO REPRESENTS USER’S TOTAL FIELD OF VISION (100%)

GRAPHICS ARE < 30% OPACITY AND OCCUPY < 15% OF THE USER’S TOTAL FIELD OF VISION

* though the app allows the user to customize their display details, I put a limit on the number of elements that may be shown, as illustrated in the prototype.

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52 RESPONDENTS- SUMMARY OF RESULTS SURVEY

1. WHAT IS YOUR AGE? 25-34: 53% / 35-44: 34%

2. DO YOU OWN A MOTORBIKE?Yes: 78%

3. ARE YOU INTERESTED IN TRYING AN AR SMART HELMET?Yes: 84%

4. YOUR DIGITAL PHONE/ VIDEO USAGE?Daily: 61% / >4x/week: 39%

5. YOUR SIRI OR COMPARABLE USAGE?Daily: 42% / Sometimes: 32%

6. WHAT IS IMPORTANT WHILE TRAVELING BY BIKE?- Personal safety (avoiding collisions and accidents): 73%–Music and entertainment to help time pass more quickly: 57% - Staying in contact through messages and phone calls: 20% - Creating memories to share with loved ones: 37% - Discovering new places: 60% – Getting the best value for my travel dollar: 23%– Not getting lost or stuck in traffic: 53% – Enjoying the scenery uninterrupted by music and media: 27%

7. DO YOU TAKE TRIPS ON BIKE?34%

8. DO YOU COMMUTE ON BIKE?34%

9. DO YOU RIDE AT NIGHT? 34%

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GPS navigation- with optional augmented reality features

A safe, non-distracting 360 degree view of the road

A warning system that lets me know of imminent collisions

A night time-specific augmented reality feature that lights up the lines of the road and highlights potential hazards

Temperature and humidity control

Superimposed customizable dashboard graphics

Chat with other riders you are traveling with

Warnings of severe weather ahead

Warnings of traffic ahead, with the option to plan new route

Ability to take still photos, hands free

Ability to take videos (think GoPro but voice activated)

Voice-activated incoming and outgoing phone calls

Anything that improves road safety

Anything that helps make the trip more enjoyable

TOP RESULT: NIGHT TIME-SPECIFIC AR– 80%

SURVEYBOTTOM LINE: WHAT FEATURES DO YOU WANT TO SEE?

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THE USER IS SETTING THE APP FOR A WEEKEND ROADTRIP FROM SANTA FEY TO THE WEST COAST

TASKFLOW I

Summary of interactions:

1. USER OPENS APP2. SELECTS PLAN NEW 3. SELECTS AG NAVIGATION AND POINTS OF INTEREST4. SELECTS AG NIGHT AND AG DAY5. SELECTS CAMERA/ VIDEO AND PHONE6. SKIPS COMFORT SECTION 7. USER SETS UP DASHBOARD8. WARNING: TOO MANY DASHBOARD ITEMS9. DESELECTS DASHBOARD ITEM10. SUMMARY OF SETTINGS IS DISPLAYED11. “READY TO ROLL- HAVE A GREAT TRIP”12. USER CLOSES APP.

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TESTING THE APP PROTOTYPE VERSION 1

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HOW WOULD YOU RATE YOUR OVERALL EXPE-RIENCE PREFORMING THIS TASK?

DID YOU FIND YOUR WAY THROUGH THE TASK EASILY?

ARE THERE ANY FEATURES YOU WOULD LIKE TO SEE ADDED TO THIS TASK?

GOOD

VERY GOOD

GOOD

SuccessSpeedDirectness

SuccessSpeedDirectness

YESNO

problems 1. text hard to read on some screens with photos2. don’t need arrows for forward and back3. what’s in the menu?4. like the colours, feel like they could be bolder

problems 1. didn’t like the name “network” for camera, video, chat, etc..2. didn’t like using the settings icon to set app for ride.

suggestions 1. you have bookmarks- how about reminders?2. I’d like a button that allows me to just start riding at any point. 3. I’d like a separate share function that connects all sharable items, rather than go each individual item to share them.

solutions1. Lose background images and back arrows, use only text

2. Use only text for forward and back

3. Create a menu and elaborate on information

4. Use solid colour or gradients at 100% opacity for buttons

solutions

1.Change name of this group to media

2. Create link at top of page for setting up a new trip, use differenticon

response

1. Add audio reminders that notify user of event either at a location or time.

2. Add a “GO” button at bottom on homescreen, will enable device to function on previ- ously used setting. Within set tings, will enable function with settings that have been chosen up to that point.

3. Add share to dropdown menu

SUMMARY OF RESULTS: SOME RE-ORGANIZATION OF INFORMATION ARCHITECTURE NEEDED, CLARIFY NOMENCLATURE AND MAKE TYPE EASIER TO READ.

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TAP “GO” BUTTON AT ANY TIME TO USE PREVIOUS SETTINGS AND SPEND LESS TIME EDITING, MORE TIME RIDING

FIND / CONNECT TO SOCIAL, TRAVEL AND MUSIC APPS

VIEW, EDIT AND SHARE PHOTOS AND VIDEO FROM PREVIOUS TRIPS

SET PREFERENCES FOR A NEW TRIP AND CHAT WITH OTHER RIDERS IN THE APP

HOME SCREEN

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SETTINGS ORGANIZED INTO INTUITIVE GROUPS TO ALLOW USER TO NAVIGATE QUICKLY AND ACCURATELY

SEE THE SELECTIONS YOU’VE MADE AS YOU GO THROUGH THE MENUS

CREATE A NEW TRIP OR USE PRESETS LIKE “COMMUTE” OR “GROUP TRIP”.

CUSTOMIZE DASHBOARD GRAPHICS TO SUIT YOUR SPECIFIC JOURNEY

REMINDERS

SETTING THE TRIP

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CHANGE OR ADD NEW RIDERS WITH THEIR OWN SETTINGS

BOOKMARK STOPS ALONG THEWAY OR SET AN AUDIO REMINDER

TO NOTIFY RIDER AT SPECIFICLOCATION OR TIME

SETTINGS: • BOOKMARKS - ADD BOOKMARK - BROWSE PAST• REMINDERS - EDIT CURRENT - SET NEW• PUSH NOTIFICATIONS ON/OFF• CHANGE ZEON VOICE - AMERICAN FEMALE - AMERICAN MALE - MORE >• HELMET VOLUME/ MICROPHONE• PRIVACY SETTINGS• CUSTOMIZE INTERFACE - CHANGE COLORS - CHANGE HEADER PHOTO• DATA ROAMING ALLOW/ DISABLE

PROFILE:• USER NAME• NAME• BASIC INFORMATION• PROFILE PHOTO• YOUR CONTACT INFO• EMERGENCY CONTACT INFO - EDIT - SET PROTOCOL IN CASE OF EMERGENCY

A DEEPER LOOK

SETTINGS&PROFILE

PRESS GO BUTTON ON ANY PAGEIN THE APP TO RUN HUD DISPLAYS WITH CURRENT SETTINGS.

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THE EXPERIENCE THE USER HAS SET HIS PREFERENCES IN THE APP. HERE IS HIS JOURNEY.

TASKFLOW II

Summary of interactions:

1. HUD ACTIVATES2. GPS NAVIGATION GRAPHICS 3. PHONECALL, AUDIO DIRECTIONS FOR FIRST-TIME TASK4. TRAFFIC NOTIFICATION 5. POI INDICATED6. CAMERA7. ACTIVATING REARVIEW8. FINDING A GAS STATION9. LOW LIGHT DETECTED BY SENSOR, ANSWERING A QUESTION10. SAFETY NOTIFICATION, POSING A QUESTION

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AUDIO INTERACTIONZeon: “ Good afternoon Seth. Would you like directions?” User: “ Yes” Zeon: “Okay, Where would you like to go?”User: “ Flagstaff”Zeon: “ Okay, navigating to Flagstaff, Arizona ”

3:04 p

18 mph

NW

5009ft

72º

VISUAL INTERACTIONAs user begins to move, HUD activates and elements selected in app prior to beginning trip are activated.

STEP 1: User puts on helmet and starts riding. User is asked if he would like directions as he enabled augmented mapping but did not enter a destination . User requests directions from to Flagstaff.

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merge onto HWY 285 West

3:10 p

28 mph

NW

72º

5011ft

AUDIOZeon: “ Take the ramp and merge onto HWY 285 West”

VISUAL Subtle arrow and abbreviated text guide user to merge onto highway. Nav graphics disappear once GPS determinesuser is on new course.

STEP 2: As user nears first exit, GPS nav appears and guides user to new highway

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AUDIOZeon: “ You have a call from Marcus. You may say: Answer or Decline” User: “Answer”Zeon: “ Answering call. You may say end call to hang up at any time.”User: “Hey Marcus... (conversation)...”end call.”

VISUAL Dashboard is disabled upon detection of call and will reappear once useraccepts or declines call

STEP 3: Incoming call is displayed. This is the user’s first phone call therefore Zeon willwalk the user though the commands needed. If the task is completed in the fewest number of steps required, audio hints will be disabled for all future calls for this user.

Call fromMarcus

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AUDIOZeon: “Continue straight on highway 29.”Zeon: “ Moderate traffic ahead. Would you like me to plan an alternate route? ”User: “ No.”

VISUAL Subtle arrow directs user to avoid taking a wrong exit.

STEP 4: Exits appear, user is directed to continue straight. App sends traffic information to helmet and user is informed of the situation and asked if they would like to plan an alternate route.

4:25 p

52 mph

W

69º

1910ft

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AUDIOZeon: “ Red Canyon Lookout is 500 meters ahead.”(if interested in stopping, user can say “take me there” and GPS will direct user to POI)

VISUAL Point of interest icon and text appears 1/2 mile prior to arrival. Graphic will remain on for 5 seconds and will repeat once more 500 yards before exit. Bright light detected–graphics adjust accordingly.

STEP 5: Indication of point of interest ahead.

6:25 p

62 mph

SW

69º

3013ft

Red Canyon Lookout

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AUDIOUser: “ Take photo.” Zeon: (camera shutter sound))

VISUAL Dashboard graphics are disabledand frame appears. for 1 second as photo is taken.

STEP 6: User takes a photo, photo automatically sent to trip folder in app.

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AUDIOUser: “Turn on rear display”Zeon: “Okay, turning on rear display.”

VISUAL semi-transparent rear view isactivated and will remain on untiluser or other action disables it.

STEP 7: User notes that a car is following closely behind him andasks to enable rear vision to keep an eye on them.

7:55 p

72 mph

SW

65º

10043ft

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AUDIOZeon: “ You have reached Flagstaff.”User: “Find gas station”Zeon: “There is a gas station 1.5 miles ahead on your right. ”

VISUAL Upon request, icon for gas station appears. Icon will remain on for 5 seconds then appear again 500 metres before userreaches exit. GPS will guide user to station.

STEP 8: User is notified that destination is reached. User notes that he is low on gas and asks to be directed to the nearest gas station.

8:30 p

52 mph

W

65º

900ft

Note: Maximum amount of graphics on screen. HUD follows an established hierarchy of importance. If additional graphics are required at this point, device will disableanother graphic that is lower-level in the hierarchy.

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AUDIOUser: “Turn off rear display”Zeon: “Okay. Turning off rear displaynote: signifigant commands by user are always confirmed by device, when time allowsZeon: “It’s getting dark. Would you like me to turn on augmented night now?”User: “Yes.”

VISUAL Upon request, rearview is disabled. Note: User has not requested a new destinationso navigational graphics are disabled.

STEP 9: User asks to turn off rear display. Sensor detects low light and asks user if they would like to turn on augmented night.

10:00 p

68 mph

W

61º

1200ft

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AUDIOUser: “How far away is Las Vegas?”Zeon: “Las Vegas, Nevada is 91 miles away. About 1 hour and 15 minutes.”

VISUAL Road lines are highlighted. Potentialhazard is detected and highlighted in red.

STEP 10: Using marker-based road-recognition, sensor picks up location of lines on road and highlights them. User wonders whether to keep riding or find a hotel and asks device how far away the next city is. Device replies with distance and duration.

10:30 p

32 mph

W

55º

1415 ft

note: Sensors detect movement independent of landscape that is headed towards the users path. A deer is highlighted in red, signaling a potential hazard. User responds by slowing down.

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TESTING THE APP PROTOTYPE VERSION 1

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HOW WOULD YOU RATE YOUR OVERALL EXPE-RIENCE PREFORMING THIS TASK?

DID YOU FIND THE AUDIO (BOTH SPOKEN AND HEARD) TO BE INTUITIVE AND EASY TO UNDERSTAND?

ARE THERE ANY OTHER FEATURES YOU WOULD LIKE TO SEE ADDED TO THE HUD DISPLAY?

GOOD

VERY GOOD

VERY GOOD

SuccessSpeedDirectness

SuccessSpeedDirectness

YESNO

problems 1. is there a way to use the helmet without the features? 2. is there a button on the helmet or command I canspeaktoturnitalloffincaseofmalfunction?

problems 1.whatifIfindthevoiceannoying-canIchangeit?2. didn’t like using the settings icon to set app for ride.

suggestions 1. I’m picky about where I stay at night- is there away to know the name of the establishment insteadof just saying “motel ahead?”

solutions1.Usercansay“turnZeonoff”-commandwillbeconfirmedbyaudiopriortoturningoffallfunctions. User can also set app to “disable all”

2. As a additional backup option,wewilladdanon/offbutton to the helmet itself, for those who prefer a manual interaction.

solutions

1. Add alternate voice options in settings function of app.

2. Create link at top of pagefor setting up a new trip, use differenticon

response

1. Add possibility to connect phone App to hotels.com, orbitz or expedia. More research is needed to understand how the apps would integrate. `

SUMMARY OF RESULTS: USER WANTS TO BE ABLE TO BE ABLE TO DISABLE DEVICE EASILY, AND HAVE MORE CONTROL OVER AUDIO AND DESTINATION FEEDBACK.

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CUSTOMER EXPERIENCE MAP

Stages

Touchpoints

Thoughts

Channels

Empathy Map

Opportunities

Finishes up final tasks at work, and starts thinking about the weekend.

Chooses safetyfeatures including night-time AR graphics for highlighting road lines and hazards.

Puts on helmet and is greeted by Zeon voice then directed to the nearest highway on-ramp with AR graphics.

Music pauses as he recieves his first incom-ing call. Zeon voice tells him how to answer and hang up. He answers the call.

A point of interest is indicated ahead- he pulls over to a spectacular view-point overlooking a canyon.

Uses voice command to take a photo. Notices a car tail-gating him and activates rearview to keep an eye on it.

It’s getting dark- Zeon asks if he wants AR night graphics on. He replies yes and the road lines are illuminated in subtle green.

Zeon detects movement ahead and a deer on the side of the road is highlighted in red. User slows down as he rides past it.

Drives home in rush hour traffic and decides to head to California for the week-end on his bike.

Is excited to use Zeon for his first roadtrip wants to customize the HUD settings so he opens the app on his iphone.

Chooses nav. features including AR graphics for GPS guidance and Point of Interest.

“I deserve a little getaway this weekend.

“I finally get to use this helmet for a trip.”

“So tired of sitting in my car or at my desk.”

“Now, I don’t have to look at a map.”

“I can’t wait to try this feature! ”

“ Freedom! I’m so glad to be getting away.”

“ My first call- glad for those directions. ”

“Drivers can seem so thoughtless sometimes.”`

“There’s no way I would have seen that thing. ”

“That was the best ride. ”

Allow user to edit level of road hazard alerts?

Stage: The Ride

Add “more info” on each settingto describe functionality and operating protocol.

Stage: Setting the App

Allow user to say “play (this album, song, artist, etc.)” and switch be-tween itunes and music apps by voice command. Stage: The Ride

Allow video to include the song that the user is listenning to, with options to edit, in order to share a more full experience with friends.Stage: The ride`

Allow rider to review all aspects of the trip: phonecalls, playlist, photos, video, places of interest, map or route and stops, to create a fuller memory. Stage: Destination

Add optional suggestions for road-trips, including weather and localevents. Stage: Planning

PLANNING SETTING THE APP

5pm-7pm 7pm-10pm 10pm-12am

Meet Seth: Age 31, Single, Civil Engineer

It’s summertime and Seth decides to take a spontaneous trip on his motorcycle from Santa Fe to the Westcoast. He choses to ride a motorcycle because it makes him feel empowered and helps clear his mind of the daily grind.He has owned Zeon for 10 days and is somewhat familiar with the system but hasn’t tried all of the features yet.

THE RIDE DESTINATION

“Can’t believe I’ve never seen this place before.”

Tired, he asks Zeon to find the nearest motel with a restau-rant. Eats dinner and goes to bed to get an early start tomorrow.

“ I can see the road even with oncoming headlights”

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PACKAGING AND USER GUIDE

PACKAGING & PRODUCT

SAMPLE MODEL

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PACKAGING & PRODUCT

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PROMOTIONAL VIDEOTHE APP

CLICK SCREEN TO WATCHCLICK PHONE TO TRY THE APP PROTOTYPE