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Small Firm solutions: Web Marketing. By: Elizabeth Stringer, Raquel Ramirez, Brian Palumbo, and Jessica Flammer. Issues with firm’s website. Has not been updated in 2 years No compelling content No billing or pricing information No biographical information - PowerPoint PPT Presentation
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SMALL FIRM SOLUTIONS:WEB MARKETING
By: Elizabeth Stringer, Raquel Ramirez, Brian Palumbo, and Jessica Flammer
ISSUES WITH FIRM’S WEBSITE
Has not been updated in 2 years
No compelling content
No billing or pricing information
No biographical information
Basically recitation of written brochure
WHAT A BAD WEBSITE PROJECTS
WHAT A GOOD WEBSITE PROJECTS
SOLUTIONS Increase Google ranking
Sign up for Google Places (and it is free!) Create an information rich website
Increase content like biographical information or legal articles Think about search terms that people use to find law firms and
use those in the text of website
Add videos, photos, and links to make it more interactive and entertaining
FAQ section Links to Social Media Websites (that we join)
SOLUTIONS CONTINUED E-mail address snatching
To access content ask for name and e-mail before showing the content
Incentivize newsletter sign-up by placing it on website
E-mail out updates in the law and include a call to action
PRIORITIES, PRIORITIES, PRIORITIES
Put content on the website
Register for Google Places
Hire an intern to manage website updating
Newsletter and e-mail snatching
WHY SIGN ON? ¾ of Americans will be on the Internet in
2012 78% of Internet users conduct product
research online 57% of businesses have acquired a customer
through their company blog/newsletter Technology is the difference between success
and failure in today’s economy
QUESTIONS??