SM Final Project SLIDES

7/25/2019 SM Final Project SLIDES

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MBA 1B

Presented to:Sir Toheed Alam

Presented by: Ali bhutta

43 Usman tariq 49

Waqar asim 5

!ia"ur"rehman 53


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HISTORY OF WALLS- A UNILEVERHEART BRAND

Unilever is The Worlds Largest

Manufacturer

Launched of Heart Brand

Heart brand in Pakistan


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Mission Statement

Vision Statement b!ective


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Low market

penetration in rural

areas.

Pure milk is not used

in ice cream .

Use cold stores .

Renowned world brand

Produ#t sa$ety isassured.Strong distribution and

advertising.

A#quisitions o$small %layers&Diet ice cream

Rising inflation can

reduced margins and

demand.

Direct competitors can

affect market share.


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Direct competitors' Indirect competitors

Where 'alls %osition itsel$ in'orld and in Pa(istan)


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"or#orate Level Strateg$

Diversification Strategy

Vertical Diversification

Unrelated Diversification Strategic Alliances

Ad*anta+es

,isad*anta+es


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Business Level Strategies

Cost Efficiency

Cost efficiency through responsiveand cost efficient

supply chain

Customer Connectivity

Market and Product Development Strategy

Focusing on core rands

Ad*anta+es ,isad*anta+es


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Operatinal Level Strateg!

TQM Ad*anta+es ,isad*anta+es


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%eneral Strategies

Community !nvolvement

Susidiary Companies

Distriution

Distriution channel

Strategy and long"term financial target


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Histor$ of &ngro food limited

Engro stands for #energy for gro$th%& !ncorporated in '()* as +Esso Pakistan Fertili,er

Company-

.ame later changed to E//on limited

E/it of E//on 01*2 stake3 in '(('4 the company

under$ent an employee led uyout

Finally as Engro


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Histor$ of &ngro food limited

Engro stands for #energy for gro$th%& !ncorporated in '()* as +Esso Pakistan Fertili,er

Company-

.ame later changed to E//on limited

E/it of E//on 01*2 stake3 in '(('4 the company

under$ent an employee led uyout

Finally as Engro


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Introduction

5 mor6 $as launched in March and formallylaunched on April )4 788(

9he ice cream $as launched in eight cities and to$ns

9he rand had started $ith 7: different formats and

flavors&

;ack of cold storage facilities and pro/imity of

factory $ere reason for slo$ start


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Key Figures Regarding the Growth ofOmor

!n


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Some facts about was and o more


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Strategies to ado!t by omore

,i*ersi-#ation strate+y


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.ost leadershi%


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/e#ommendation

5more should create a $esite for its customers and prospect

Suppliers and other stakeholders4 as social page does not

provide much information&

5more keeps .o e/act dataase of Consumers4

Documents

SM Final Project SLIDES