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Becky AmentBecky AmentRachelle LamotheRachelle Lamothe
Company Overview
We are a family owned and operated home care company that will only give your loved ones the up most, professional and loving care.
Whether its spending a few hours as a companion or 24/7 care, we will find the perfect match so it’s one less thing you need to worry about
What do we really do?
Established in 2010 by Ellen and Robert Simon in Wheeling, IL
Dedicated in honor of their parents, Harry (Papa) & Anita Picker And Louis and Annette Simon
Servicing Chicago’s Northwest Suburbs
Background
The Inspiration
Harry Picker February 16 1916-
January 1, 2010 Husband Father,
Grandfather, and most incredible man in the world.
Our goal is to keep all papas and nanas safe and comfortable
Male and Female Sandwich generation seeking care for their parents
Demographics
Perspective Clients may not be as tuned into social media as we would like
Limited Marketing Budget May need to target grandkids of patients Clients turnover due to hospitalization Pricing
Business Objectives
Social Media Opportunities
In order to gain new market share and client base, we will for focusing on the following social media tactics:
Facebook Linked In Blog Flickr YouTube
Social Media Recommendations
Facebook Today
61 Likes 34 Friends 0 interactions And conversation
Grow number of likes and friends Increase our People talking about us score Become a local household name Keep the conversation going
Facebook Goals
What we can do better on Linked In
Increase business relationships
Start posting job opportunities
Join networking events and groups to grow brand awareness
Developing a Blog
Words directly from the owner, Ellen on why she is in the business
What struggles she faces How she relates to clients Pure heart and soul into
For Papa’s Sake Not just another company
How can we utilize Flickr?Share pictures of caregivers and clientsPost pictures of events and charity offeringsAllow people into the inside world of For Papa’s Sake
Flickr
Share videos of: Trainings New hire orientations New clients or caregiver interviews Speakers Any important message that we want to get out to our
customers
YouTube
Facebook Likes and Friends YouTube Views and shares Flickr followers Blog followers and responses Linked in requests Most importantly….Increase of clients through social
media
Measuring Success
Where are we, How will we get there?
Next Steps
Thank You!