Sly.peDynamic target and CMS enabled URL shortener service

Sly.pe Enhanced Link Shortener

1. The Current Market

2. The Problem

3. The Opportunity

4. The Plan

Why is Link Shortening so good?

• Short Brand URLs http://vz.to/…

• Helps Brands understand their Audience

• Campaign Reporting

Link Shortening is Ubiquitous

• We don’t even notice link shortening anymore since it’s everywhere

More about the market…

Bit.ly – Offers white labeling, more reporting..

Tinyurl.com – Simple, free, reliable

Goo.gl – Simple, free, reliable

Bitly has 8 employees and makes ~$1M/y (they are out of AU, around since 1990)

(BTW We aren’t going after these $$$)

What are Link Shorteners not good at?

• Limited to 1:1 link - target relationship

• Target can’t be changed

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Introducing Sly.pe

• Link shortener like Bit.ly

• All the features and functionality of Bit.ly

• Also allows users change target links

• Also allows users to define multiple targets

These are small features with BIG value

Why Multiple targets is BIG

• Affiliate marketers can round robin links with reporting support

• Not limited to round robin• Complex throttling rules

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40%

First 7then50/50

More Uses…

• Works as a poor man’s load balancer

• Can be used for experiments, A/B testing

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Why changing targets is BIG

• Turns platform into a Content Management System

• Scheduling and Campaign opportunities

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More about the CMS market…

$4.5 billion in 2013 and projected to grow 15% over the next four years…

This is the market we want to go after, but building a differentiated CMS system w/scheduling is too big

Instead, launch Sly.pe, build toward this as we get traffic and revenue traction

Next Steps – Bootstrap (Alpha)

*we’ll have too many SPAM issues w/o this

Next Steps – Differentiate (Beta)

1.Add versioning system

2.Update reporting to support forking and versioning

3.Add user feedback system

4. Add API support for reporting & managing links

Next Steps – Monetize

1.Create scalable monetization strategya. X of 100 clicks go to our monetized landing page

of choice for free model

b. Explore other ways for free users to get credit toward traffic we support for them

c. Add paid model/tiers

d. Explore how the login data we have can be monetized

e. White label for brands

Next Steps – More functions

1.Add built in A/B test capability

2.Add ability to send traffic to best landing page automatically

3.Allow link throttling changes and short URL creation via a toolbar or API

4.Create built in campaign management and scheduling

5.Integrate with 3rd parties as needed

Vision

By (enter date), I’ll be able to shoot a 4 minute video putting Sly.pe side-by-side with Bit.ly and I’ll show at minimum 10 ways Sly.pe is better and more powerful for marketers.

Appendix

Other 1st year concerns…

1.Patent or not to patent? (backend and/or UI)

2.We could start supporting customer provided domains like vz.to etc.

3.Mobile application?

4.Buy slype.com later like Bitly did, if even needed

5.Try to always stay profitable, keep out of pocket costs close to nothing