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Meet Source

Presentation to:

May 2009

Meet Source

Contact: Marcia Wasser, EVP, CMO201-343-5222 x207mwasser@sourcead.comsourcead.com

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who we are

• Privately owned by partners Larry Rothstein, Barry Bluestein and Dennis Koye

• 40+ employees

• Founded in 1983

• Offices: Hackensack, NJ; New York, NY; and San Diego, CA

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• Born of an innovative heritage in retail, co-op and franchise marketing, Source takes integration to the next level

• Passionate people with experience and expertise across all marketing disciplines fuel Source to think and work 360° around the brand

• Our unique blend of customized solutions inform, persuade, engage and ultimately, drive transactions

• Through strategy, advertising, sports marketing, promotions, media and digital solutions, we make people feel, think and act by the brand, for the brand

We are Source: ideas inspiring action

About source

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we offer 360° solutions

• Advertising

• Sports and entertainment marketing

• Franchise, retail, field marketing

• Direct marketing

• Media planning and buying

• Strategic planning, messaging

• Interactive and digital marketing‐ Strategic alliance with SiteLab Interactive

• Creative development, production and execution‐ Television, video, radio‐ Print and direct marketing‐ Interactive/digital/mobile/experiential ‐ Out-of-home‐ In-store merchandising‐ Collateral

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our clients

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Our approach

It’s about inspiring action and generating transactions…

We call it

Transactional marketing

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Our approach, continued

Reaching and motivating multiple constituencies

• Prospects• Customers• Employees• Sales force• Key intermediaries—e.g. vendor partners, distributors

Understanding the critical importance of integration

In order to achieve…

RESULTS!

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Source delivers results

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1-800-flowers.com

Direct-response TV based on new creative and media strategies generated

• Double-digit sales growth for 18 consecutive months

• 2.2mm new customers• 22% increase in web hits• 12:1 ROI

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SUBWAY® restaurantsNY DMA franchise group 949 stores

Integrated advertising, promotion and sports marketing plan drives sales; two-year YTD results• 20.3% sales increase in average unit volume (+5.6 pts US avg.)

• 13.4% increase in store traffic (+6 pts vs US avg.)

• National “Mr. Bill” TV spot drove 14.7 point increase in AUV

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Wise snacks

Integrated digital, experiential, traditional and sports promotional marketing program

• Over 17% sales increase

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Amtrak acela

Sports marketing program has contributed to huge sales increases • Amtrak Acela market share now more than DOUBLE

the total share of US Air and Delta shuttles• Seats currently at 98% capacity• Ridership up 8.8%, revenue up 18.8%

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Pella Windows and Doors

More effective direct marketing combined with sports marketing, FSI, interactive, radio and TV advertising • Increased leads and sales

• Higher ROI

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Thinking outside the box• Creation of Nikon Photo Well at Shea Stadium usurped Canon’s professional photographer niche

• Placement of branded Amtrak Acela seats at Madison Square Garden brings the experience to the prospects

• Placement of SUBWAY® restaurant kiosk in the stadium builds sales as it provides sampling opportunities

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Core expertise

Sports marketingRetail and franchise marketingTechnology marketing

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WE BELIEVE

Sports marketing must go beyond the signs• To drive results, we must reach, motivate

and inspire our clients’ critical and often multiple target audiences.

Our sponsorships activate the objective • Leveraging sponsorship assets on-site • Extending them via media coverage of the

team/venue • Ensuring synergy between the marketing,

promotional and sports programs

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EXPERIENCE

Atlanta BravesBaltimore OriolesBaltimore RavensBoston BruinsBoston CelticsBoston CollegeBoston Red SoxBoston UniversityChicago BearsChicago CubsChicago White SoxCincinnati RedsGeorgetown UniversityGeorge Mason UniversityGeorgia TechLos Angeles DodgersMiami DolphinsMiami HeatMinnesota Twins

New England PatriotsNew York GiantsNew York JetsNew York KnicksNew York LibertyNew York MetsNew Jersey NetsNew Jersey DevilsNew York RangersNew York IslandersNew York YankeesNorthwestern UniversityOakland A’sPhiladelphia EaglesPhiladelphia FlyersProvidence CollegeSan Francisco GiantsSan Francisco 49ersSeattle Mariners

Seattle Seahawks St. John’s UniversityStanford UniversityTampa Bay RaysTemple UniversityToronto Blue JaysUniversity of CaliforniaUniversity of ConnecticutUniversity of IllinoisUniversity of MiamiUniversity of OregonUniversity of WashingtonVillanova UniversityWashington CapitalsWashington MysticsWashington NationalsWashington RedskinsWashington Wizards

Source also has vast sports marketing experience and has worked with teams in every region of the country

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EXPERIENCE

Source works with most major venues, conferences, leagues and sports media, and has exceptional relationships

Fenway ParkMadison Square GardenCiti FieldStaples CenterTD BankNorth ArenaVerizon CenterUnited CenterWachovia CenterYankee Stadium

Atlantic 10 ConferenceBig East Conference

Major League BaseballNBAWNBANFLNASCAR

Westwood OneCBS RadioLocal stationsAdvanced Media

US Open Tennis

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SOURCE CLOUT DELIVERS ENDORSERS

Manny Ramirez Raul Ibanez

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SOURCE CLOUT DELIVERS stadium presence

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Latest PR • Numerous on-air mentions season to date!

Mets homerun off the Subway sign

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Retail and franchise marketing

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Retail/franchise experience

Nikon photo specialty channelOlympus photo specialty channelSony photo specialty channelMcDonald’s Northeast Pennsylvania CoopSubway Tri-State Franchise GroupSubway Philadelphia Franchise GroupSubway Columbus Ohio Franchise Group

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We understand retail

Relentless pressures to • Drive traffic• Increase sales• Heighten brand awareness, enhance brand perceptions

and differentiate brand experience• Develop, manage and nurture relationships with

customers to increase loyalty• Continuously improve and optimize strategies and tactics

based on lessons learned

We provide brand leadership and stewardship • Our transactional marketing approach delivers results • Extensive experience in the category

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We understand FRANCHISE MARKETING,continued

We provide franchise organizations with end-to-end marketing communications solutions• Brand strategy, positioning, advertising• Regional franchise-level advertising, sports marketing and

promotions• Local store marketing grassroots support • Franchise group operational support—from managing

elections to meetings to budgets

Membership in

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Technology marketing

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Technology experience

• Hewlett Packard• Sony Digital Cameras• Nikon • Olympus• Lexar• Snapfish • Youneek.com

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Showcasing new products in new ways

Homeplate signage

Situation• HP had a lot of content to describe its new products, technologies and

services yet it was not compelling enough. Plus, HP needed to make the brand more relevant to the youth audience and their moms.

Source Solution• Demonstrate how HP helps consumers maximize use of their technology

products and feel more comfortable about it. Source created a series of 9 humorous, improvisational and entertaining webisodes for hp.com and YouTube to demonstrate relevant consumer benefits in real-life situations.

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Hp PC learning center redesign

Homeplate signage

Objective• Help customers learn about

HP’s consumer PC’s and decide which HP PC is best for them (pre-sale)

• Help customers use their PCs better and learn about “attach”products and services that are available to enhance their HP PC usage experience (post-sale)

Solution• Redesign layout to improve flow• Set expectations through more

direct and clear language • Enhance ease of use• Align with hpshopping and drive to

sales

…From

To…

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Creation of HP in real life site

Objective• Create a site that is a natural

extension of the PC Learning Center, yet adds content and elements that are unique

• Create content to naturally merchandise HP product solutions

• Showcase solutions in an interesting way to inspire and motivate action

Solution• Leverage real-life

scenarios/people to highlight HP products in use

• Invite visitors to contribute their personal stories, to be posted on an ongoing basis

• Invite visitors to rate and comment on the content to engage them and increase interactivity

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nikon TRADE ADVERTISING

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Olympus New product introChallenge: Create excitement at photo specialty retail about new camera with breakthrough creative capability (within limited budget)

Source solution: Leverage relationship with Philadelphia College of Art to position camera’s artistic edge. Brochure targeted both to retail salesperson and consumer target.

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LEXAR PRO AD CAMPAIGN

Challenge: Establish new memory/storage brand targeted to professional/prosumer target audience within limited budget

Source solution: Benefit-driven strategy—with Lexar, you can shoot faster, longer, without interruptions

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recap

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We’ve got what it takes

Results-oriented approach

• “Transactional marketing” focused on generating quantifiable results

Specialties of the house

• Advertising, retail marketing, branding; sports and entertainment marketing; web content

Full-service capabilities

• In-house creative development and production, marketing and communications strategy, media planning and buying

Sports and event marketing

• 26 years of proven expertise in sports and event marketing strategy, planning, negotiation, execution, activation and analysis

• Consistently provide our clients with added value through sponsorship activation

• Measurable (and impressive) results

Relevant and compelling experience

• SUBWAY®, Amtrak, Wise, Nikon, Pella and HP case histories demonstrate our insight-driven approach to program and campaign development, effective negotiation skills, impeccable program support and successful results

The Source difference

• Top-management involvement in planning and account service, dedicated account team for on-time, on-budget implementation

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We’ve got what it takes

Proven market relationships

• Unmatched understanding and clout in sports and media market and long-standing relationships with every team, venue and media company

Satisfied clients • National blue-chip clients—ask our references about our capabilities and commitment

• Strong account retention—major clients retained 15+ years

Service, service and more service

• Our dedicated account team will exceed your expectations

Passion for your business and ours

• Source people bring unbridled enthusiasm—we’re fun to work with

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For more information

• Visit sourcead.com• Contact

‐ Marcia Wasser, EVP, CMO201-343-5222mwasser@sourcead.com