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    Chapter 5

    E-mail and Memorandums

    -Andina Kusumawardani

    -Anita Rahman

    -Devitha Amelia

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    Characteristics of Successful

    E-Mail Messages and Memos Headings: Date,To, From, Subject

    Single topic

    Conversational tone

    Conciseness

    Graphic highlighting

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    Writing Process

    Analyze, anticipation, and adaptation

    Research, organization, and

    composition

    Revision, proofreading, and

    evaluation

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    Analyze, Anticipation, and

    Adaptation Do I really need to write?

    What is my purpose?

    How will the reader react?

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    Research, Organization,

    and Composition Check files; collect information.

    Study relevant documents.

    Make an outline.

    Write first draft.

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    Revise, Proofread, and

    Evaluate Revise for clarity.

    Revise for correctness.

    Plan for feedback.

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    Developing A Writing Plan forE-Mail Messages and Memos

    Subject line

    Opening

    Body

    Closing

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    Writing the Subject Line

    Summarize the main idea.

    Example: Budget Meeting June 3, 10 a.m.

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    Beginning With the MainIdea

    Start directly; restate and amplify

    the main idea.

    Indirect (ineffective) opening:

    This is to inform you that we must complete the annual

    operating budgets shortly. Over the past two months many

    supervisors have met to discuss their departmental needs.

    Direct (effective) opening:

    All supervisors and coordinators will meet June 3 at 10a.m. to work out the annual operating budgets for their

    departments.

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    Explaining Clearly in theBody

    Explain and discuss the topic.

    Use graphic highlighting to

    facilitate reading, comprehension,and retention.

    Consider columns, headings,

    enumerations, bulleted lists, and soforth.

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    Closing

    Request action, including an end

    date.

    Summarize the message or providea closing thought.

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    Formatting E-Mail Messages

    Enclose the receivers address inangle brackets.

    Include a salutation (such as DearDawn, Hi, orGreetings), or weave

    the receivers name into the firstsentence.

    Use word-wrap rather than pressing

    Enter at line endings. Single-space within paragraphs and

    double-space between paragraphs.

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    Formatting E-Mail Messages

    Write in complete sentences, anduse upper and lowercase letters.

    Include a signature block,

    especially for messages tooutsiders.

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    Formatting E-Mail Messages

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    Formatting Hard-Copy Memos

    Leave side margins of about 1inches.

    Line up all heading words withthose following Subject.

    Indent lines following bulleted orenumerated lines.

    Use ragged line endings, not

    justified. Dont include complimentary close

    or signature.

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    Leave side margins ofabout 1 inches.

    DATE: Current

    TO: Rob Montaine

    FROM: Heidi Chan

    SUBJECT: FORMATTING AND STATIONERY

    FOR MEMOS

    Welcome to Multimedia, Rob! Im pleased to be able

    to answer your questions about formatting and

    stationery for memos in the organization.

    Please examine the enclosed samples and call me ifyou have additional questions.

    Enclosures

    1 inch

    margin1 inch

    margin

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    Line up all heading wordswith those following Subject.

    DATE: Current

    TO: Rob Montaine

    FROM: Heidi Chan

    SUBJECT: FORMATTING AND STATIONERYFOR MEMOS

    Welcome to Multimedia, Rob! Im pleased to be able

    to answer your questions about formatting and

    stationery for memos in the organization.

    Please examine the enclosed samples and call me if

    you have additional questions.

    Enclosures

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    Indent lines followingbulleted or enumerated lines.

    Interoffice memo stationery may be used by

    any employee.

    Plain paper or letterhead stationery may also be

    used for memos, so long as the headings TO,FROM, DATE, and SUBJECTare included.

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    The phenomenal

    growth of e-mail and

    use of the Internet

    mean that todays

    communicators need

    special skills.

    Communicating in the New

    World of E-Mail

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    Communicating in the New

    World of E-MailTo succeed, you must be able to:

    Express yourself concisely and

    quickly.

    Compose at the keyboard.

    Understand e-mail ethics, courtesy,and privacy issues.

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    Smart E-Mail Practices

    Getting Started

    Consider composing offline.

    Get the address right.

    Avoid misleading subject lines.

    Apply the top-of-screen test.

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    Smart E-Mail Practices

    Content, Tone, and Correctness

    Be concise.

    Dont send anything you wouldnt wantpublished.

    Dont use e-mail to avoid contact.

    Care about correctness.

    Resist humor and tongue-in-cheek comments.

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    Smart E-Mail Practices

    Netiquette

    Limit any tendency to send blanket copies.

    Never send spam.

    Consider using identifying labels (FYI, ACTION,RE, URGENT)

    Use capital letters ONLY for emphasis or fortitles.

    Dont forward without permission.

    Reduce attachments.

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    Smart E-Mail Practices

    Reading and Replying to E-Mail

    Scan all messages before replying to any.

    Print only when necessary.

    Acknowledge receipt.

    Dont automatically return the senders message.

    Revise the subject line if the topic changes.

    Provide a clear, complete first sentence.

    Never respond when youre angry.

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    Smart E-Mail Practices

    Personal Use

    Dont use

    company

    computers for

    personal matters.

    Assume that all e-

    mail is monitored.

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    Smart E-Mail Practices

    Other Smart Practices

    Use design to improve readability of

    longer messages.

    Consider cultural differences.

    Double-check before hitting the Sendbutton.

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    Kinds of Memos

    Procedure and Information Memos

    Request and Reply Memos

    Confirmation Memos

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    Procedure and Information

    Memos These routine messages usually

    flow downward; they deliver

    company information and describeprocedures.

    Tone is important; managers seek

    employee participation andcooperation.

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    Request and Reply Memos

    Memo requests for information andaction follow the direct pattern.

    Memo replies are also organized

    directly with the most importantinformation first.

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    Confirmation Memos

    Also called to-file reports orincident reports.

    Record oral decisions, directives,

    and discussions.

    Include names and titles of people

    involved.

    Itemize major issues and request

    confirmation from the receiver.

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    Graphic Highlighting

    Techniques

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    Graphic Highlighting TechniquesActivity 8.6a

    Enumerated List

    A recent survey of car buyers revealed the electronic

    options they wanted:

    1. Cruise control 79.1%

    2. Antilock brakes 61.1

    3. Keyless entry 50.5

    4. CD player 34.1

    5. Trip counter 5.1

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    Graphic Highlighting TechniquesActivity 8.6b

    Bulleted List

    Our employee leasing program can be an efficient

    management tool because we handle the following tasks

    for you: Payroll preparation

    Employees benefits

    Workers compensation premiums

    State and federal reports

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    Graphic Highlighting TechniquesActivity 8.6c

    Enumerated List

    SAFETY TIPS FOR USING ATMs

    1. Be aware of your surroundings, especially at night.

    2. Use another ATM or come back later if you notice

    anything suspicious.

    3. Put cash away promptly; count it later.

    4. At night take a friend with you.

    5. Park in a well-lighted area close to the ATM.

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    Request MemoBefore Version

    Request Memo: Before Version

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    DATE: Current

    TO:Kim Johnson, Corporate Communications

    FROM: Tim Rudolph, CEO

    SUBJECT: NEW POLICY

    This memo is written to inform you that I continue to receivedisturbing reports about the misuse of e-mail by employees.

    In the course of the past three months I have heard of

    defamatory messages, downloads of pornography for all the

    staff to see, and even a basketball pool that turned into a

    gambling operation.

    Request Memo: Before Version

    Request Memo: Before Version

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    In view of the foregoing, I am herewith instructing your

    office that an e-mail policy for the staff is needed. ByOctober 1 a rough draft of a policy should be forthcoming.

    At the very minimum it should inform each and every

    employee that e-mail is for business only. Employees must

    be told that we reserve the right to monitor all messages. No

    pictures should be in the e-mail system without there being a

    valid reason. And we should not be using e-mail to be saying

    anything about personnel matters--such as performance

    reviews and salaries.

    If you have any questions, do not hesitate to call.

    Request Memo: Before Version

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    Request MemoAfter Version

    Request Memo: After Version

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    DATE: Current

    TO: Kim Johnson, Corporate Communications

    FROM: Tim Rudolph, CEO

    SUBJECT: DEVELOPING STAFF E-MAIL POLICY

    Please draft a policy outlining appropriate e-mail use foremployees.

    We need such a policy because I have received reports ofmisuse including defamatory statements, pornographydownloads, and even gambling. Here area few points thatthe policy should cover:

    E-mail is for business only.

    Request Memo: After Version

    Request Memo: After Version

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    E-mail messages may be monitored.

    No pictures or other attachments should be sent without

    valid reason.

    E-mail should not be used to discuss personnel matters.

    Please submit a draft to me by October 1 since we hope tohave a policy completed by November 1. Call if you have

    questions.

    Request Memo: After Version

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    End