Real-time advertising systems for programmatic media buyers

for programmatic

THE VISION WE FOLLOW

SKYLADS VISION Technology as co-pilot. At Skylads, we understand media trading. We believe in scientific-led innovation in digital advertising that does not take away the “human touch” in media trading. Our technologies are designed and developed to assist media traders and reinforce their buying strategies.

Understanding Media Trading

Computer Science

Expertise

Applied Mathematics

Excellence

Reflectiveness

to changing

environment

Combinative

thought and

vision

Precision and

well informed

decision-

making

Key Attributes of Media Traders

Media Traders will increasingly need:

Improved and broader access to customer behavior data, real-time market data feeds and campaign activities reports.

Advanced analytical tools measuring campaign performances on global and in-depth granular scale.

Time-saving and easily operated technological solutions for QA campaign management at larger scale.

SKYLADS SOLUTIONS:

DATA MANAGEMENT PLATFORM

SKOTT SOFTWARE SERVICES

Knowledge is business. Connect all your existing data of your customers behavior and get better vision on your opportunities.

Optimization is ROI. Monitor, analyze and manage at scale the performances of your campaigns and achieve better results.

while(skylads) {value++;} Learn how to integrate your existing systems with Skylads and make the most of your data with tailored-made reports on your campaigns.

Products

Key features of Skylads’ products:

1 2

3

4

BASED ON

MEDIA TRADING

AND

ADVERTISING

EXPERTISE.

DEVELOPED THROUGH

SCIENTIFIC APPROACH:

BIG DATA,

ARTEFICIAL INTELLIGENCE,

APPLIED MATHEMATICS. DESIGNED TO

SAVE TIME AND

RESOURCES FOR

TRADING DESKS.

APPLIED TO OPTIMIZE

CAMPAIGN

PERFORMANCE AND

INCREASE ROI.

SKOTT Gateway

1st Party Data

MediaMath

3rd Party Data

Real-time streams

DoubleClick

Data Management

Platform

External Systems

Legacy Systems

Save time and resources by connecting to multiple platforms

and managing campaigns programmatically at large scale.

SKOTT GATEWAY

SKOTT Gateway is a Programmatic Campaigns Implementation API:

1. Connect directly to multiple platforms, and get immediate

control over campaigns, strategies, concepts and creatives.

2. Set-up and programmatically manipulate campaign elements

across multiple systems in a simple time-saving manner.

3. Optimize buying strategies at complex level to enhance further

campaign performance.

SKOTT 360

SKOTT 360 SKOTT 360 is a decision-making dashboard with trading oriented graphs and tools giving actionable insights on campaigns to assist traders react with quicker and better decisions to the market’s flexible environment.

.

Monitor, Analyze and Act on all your data and activities.

Monitor all your activity in real-time

.

360 performs monitoring of the market and reporting at most granular level on all campaign activities from the last hour to the last 365 days.

Analyze your campaigns and get ahead in an ever-changing market environment:

.

360 gives media traders statistical

tools to help them analyze precisely their campaigns activities and detect patterns.

Take actions directly on the 360:

.

• Skott 360 allows you to analyze and optimize your campaigns in one place.

With our trading tools such as the action footer on this graph, you can seamlessly make modifications on your campaigns, directly from the dashboard.

Action footer

R. SKOTT I/O

R. SKOTT I/O is SKYLADS Artificial Intelligence Engine.

Skott is our algorithm-based robot, which when set into action, delivers unmatched to manual optimization results with ability to process massive amounts of data and to react instantly to real-time market dynamics.

R. SKOTT I/O

REINFORCEMENT LEARNING

STATISTICS

CONTROL THEORY

PREDICTIVE ANALYSIS

DATA MINING

1. Manage campaigns at even larger scale with real-

time asset allocation between platforms, countries,

products, platforms, creatives.

2. Skott processes billions of potential targeting

combinations and learns from past decisions to

help campaigns achieve set goals.

R. SKOTT I/O is the most advanced robot specifically designed for media traders:

R R.. Real-time fine-tuning of parameters - bid, frequency cap, pacing type and amount.

3. Skott understands cross-channel correlation and

adapts to the market in real time.

R. SKOTT I/O is the most advanced robot specifically designed for media traders:

4. Real-time fine-tuning of parameters - bid, frequency

cap, pacing type and amount.

You are in control. Our technology is designed and dedicated to assist media traders in their decision-making and to boost-up performances, not to take over campaign management control.

YOU CHOSE IF AND WHEN TO INITIATE R. SKOTT

Skylads Data Management Platform

Online and mobile data

Data Analysis

Pattern recognition

CRM / Legacy systems

Social

3rd party Data

Clients segmentation,

actions & engagement

Segmentation

Cross-channel campaigns analysis

Dynamic creatives

Direct deals

Programmatic buying

Cross-channel optimization

Actionable

segmentation

Tag Management

Cross-Device

Search

Understand your audience and use knowledge to

boost global ROAS.

Skylads Data Management Platform converts Big Data into actionable insights:

1. Connect all siloed data from across multiple channels and

devices in a secure and privacy compliant way.

2. Analyze data and make cross-silos studies to get better

insights into the customers journeys and the paths to

conversion.

3. Make clusters of data and audience segments directly usable

in your operational media buying systems to drive better

ROAS.

Services

CONSULTANCY

We help you identify and understand how you can make the most of SKYLADS products. With offices in 3 major cities, London, Paris and Dublin, we stay current with industry trends and provide you with expert insights and recommendations.

CONSULTANCY

We don’t want you to throw away the past and never look back. Our experts will work alongside with you and help you integrate SKYLADs products into your already existing systems.

INTEGRATION

BESPOKE DEVELOPMENT

We develop custom-developed tools, tailored to your specific needs and interests, to reinforce the management and execution of your digital advertising campaigns.

CONSULTANCY

At SKYLADS, we focus equally on improving your technology and your team’s skills. We provide dedicated training services to help you get expert knowledge on how to operate and manage our products.

TRAINING

GOVERNANCE

Skylads takes the security and confidentiality of its

clients’ data very seriously.

1. SECURITY:

Dedicated Rackspace server and database for you.

SSL certificate on all connections to the database.

2. CONFIDENTIALITY:

Law: biding software agreement you own the data.

Isolation of data: your data is not used for other clients.

3. PRIVACY:

All data used by our products is anonymous.

GIVING YOU ADVANTAGE ABOVE ALL OTHERS.

Xavier Litt Chief Marketing Officer xavier@skylads.com SKYLADS LIMITED 7-8 Wilton Terrace, Dublin 2, Ireland