Performance Reimagined. Marketing Reengineered.MediaMath.com/contact                |                mediamath.com

©2015  MediaMath,   Inc.

Background

MediaMath’sOPEN  platformenables  Amnet to  automate  processes  and  optimise client  performance

Amnet works  with  MediaMath  to  power   their   clients’   digital   marketing  strategies   and  drive  omnichannel performance.

One  of  Amnet   France’s  clients,   a  leading   energy  provider,   wanted   to  increase   theirbrand   awareness  as  a  green  technology   supplier   by  running   institutional   campaigns  across  devices   in  six  different   countries   (USA,   Russia,   India,  Brazil,   Indonesia,   Canada)  and  across  a  number   of  different   demographic   profiles   and  premium  media  placements.

Working  with  MediaMath  and  Skylads -­‐ a  software   company  specialising in  complimentary   optimisation and  workflow   applications   for   advertising   technology  platforms   -­‐ Amnet France  was  able  to  automate   and  optimise   multi-­‐strategy  campaigns  in  MediaMath’s   Terminal   One  Marketing  Operating  System®  allowing  traders   to  focus   more  time   on  strategic   analysis/optimisation   and  client   advisory.

“The  use  of  MediaMath’s DSP  combined  with  Skylads technology  has  generated  excellent  results  across  our  first  test  campaigns. Not  only  have  programming  processes  immediately  improved,  but  performance  management  has  also  been  optimisedthrough   the  creation  of  efficient  custom  layouts.”Marie  Le  Guével,  General  Manager,  AMNET  France

Challenges§ Set  up  19  campaigns   and  170  strategies  with   limited   resources   within   strict  

time  constraints.  § Deliver   a  campaign  using  six  creative   formats   and  over  38  different   creative  

variants.  § Reach   users  across  three   channels   (mobile,   display,   video).

§ Deliver   campaigns  against  multiple   KPI’s  to  monitor   effectiveness   of  their  brand   awareness  campaign:

§ Number   of  click-­‐throughs to  landing   page§ Number   of  landing   page  visits§ User   demographic   and  segmentation

§ Deliver   improved   global  performance   for  the  client   across   all  campaignsand  strategies.

Performance Reimagined. Marketing Reengineered.MediaMath.com/contact                      |                mediamath.com

©2015  MediaMath,   Inc.

Using  MediaMath’s   TerminalOne  Marketing  Operating   System®  and  Skylads’  Skott Products   Suite,   Amnet France  was  able   to  automate  processes   and  boost   campaign  performance,   generating   increased   brand  awareness   and  directing   net  new  users  to   the  client’s   website   across   different   devices.  

MediaMath’s unique   partnership   with   Skylads enabled   Amnet to  deliver   the  following:

Campaign   Set-­‐up   Automation:  Automatically   set  up  strategies   and  campaigns  via  code,   Excel  File  or  custom   Skylads Script   (using  a  template)   –drastically   reducing   the  number   of  hours   spent  manually   creating   campaigns  and  strategies   and  minimizing  human  error.

Automated   Ongoing   Campaign   Optimisation:  Automate   ongoing  optmisation across  strategies   and  campaigns  where   desired.  With  the  activation   of  Skyladsalgorithm,   R.Skott.io,   on  top  of  the  Mediamath platform   and  in  cooperation   with  the   Brain,   campaigns   were  automatically   optimised towards   the  best   performing   line  items  by  leveraging  controls   such  as:  pacing,   frequency  capping,   site  lists,   bids,   device,   and  time  of  day.

As  a  result   traders   had  greater  control   over  campaign   setup  and  optimization,   saved  time  on  delivery  and  focused   on  higher-­‐value   strategic   activities.

MediaMath’s unique   partnership   with   Skylads has  allowed   Amnet France  to  deliver   improved   performance   for  their   client,   bringing   new  users  to  their   landing  page  according   to  their   desired   demographic   and  segmentation,  whilst   also  reducing   the   capacity  for  human   error   on  campaigns   setup  and  optimisation   processes.

Campaign   results:§ 5x  quicker   campaign  setup   -­‐ saving  up  to  2-­‐3  hours   a  day  per  trader§ Efficiency   gains  on  optimisation   of  campaigns  compared   to  manual  optimisation§ 27%  improved   CTR   on  campaigns  using  MM  platform   +  Skylads algorithm,   R.Skott.io

Solution

Success