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© 2007 Quality Assurance Institute
Skill Category 2
Quality Leadership
• Leadership Concepts
• Quality Management Infrastructure
• Quality Environment
© 2007 Quality Assurance InstituteCSQA - 2
Management Commitment
• Understand the concepts of quality management
• Adopt behaviors required to show commitment
• Accept the need to change to a participative management style
• Lead in the development of a quality management implementation
plan
• Lead the formation of the implementation organization
• Provide funds for training
• Provide time for training and meetings
• Publicize and reward results
• Monitor and measure progress
• Provide personnel and other resources
© 2007 Quality Assurance InstituteCSQA - 3
New Behaviors for Management
Traditional Management
Philosophy
Quality Management
PhilosophyControls each result Use the process
Who made the error? What allowed the error?
Correct the error Reduce variation and prevent the error
Employees are the problem Refine the process
Management accountable to their manager Management accountable to the customer
Competition between organizations Teamwork
Motivation from fear of failure Motivation from within (self)
Management of outputs (results), focusing
on detection of defects
Management of process inputs, methods or
sources of variation that focus on preventing
defects
Fire fighting Continuous process improvement
Accomplishment from meeting quotas,
the monthly or quarterly bottom line
Accomplishment from long-term impact of
improving processes
© 2007 Quality Assurance InstituteCSQA - 4
New Behaviors for ManagementCategory Traditional Culture Quality Management Culture
MissionMaximum return on investment (ROI), management by objectives (MBO)
Ethical behavior and customer satisfaction,climate for continuous improvement, ROI as a measure of performance
CustomerRequirements
Incomplete or ambiguous understanding of customer requirements
Uses a systematic approach to seek out, understand, and satisfy both internal and external customer requirements
Suppliers Undirected relationship Partnership
ObjectivesOrientation to short-term objectives and actions with limited long-term perspective
Deliberate balance of long-term goals withsuccessive short-term objectives
ImprovementAcceptance of process variability andSubsequent corrective action as the norm
Understanding and continually improvingThe process
Problem Solving
Unstructured individualistic problem-solving and decision-making
Predominantly participative and inter-disciplinary problem-solving and decision-making, based on substantive data
Jobs and People
Functional, narrow scope, managementcontrolled
Management and employee involvement, work teams, integrated functions
ManagementStyle
Management style with uncertainobjectives that instill fear of failure
Open style with clear and consistent objectives, encouraging group-derivedcontinuous improvement
Role of Manager
Plan, organize, assign, control, enforceCommunicate, consult, delegate, coach,mentor, remove barriers, establish trust
MeasurementOrientation toward data gathering forProblem identification
Data used to understand and continuouslyImprove process
Rewards andRecognition
Pay by job, few team incentivesIndividual and group recognition and rewards, negotiated criteria
© 2007 Quality Assurance InstituteCSQA - 5
Leader vs. Manager
• Manager – Works within the system by following
accepted practices
• Leader – determines where the organization needs to
be then does what is necessary to get there
© 2007 Quality Assurance InstituteCSQA - 6
LeadershipCharacteristic Behavior demonstrated
Substance Helps others achieve needed substance
Growth Helps others achieve personal and career growth
OpportunitiesCreates opportunities for others to make
uninhibited contributions to the enterprise
Environment Creates an environment conducive to performance
Empowerment Empowers others
Obstacles Removes obstacles to performance
SupportHelps others do what they decide is in their own
best interest
Coaching, training,
educationCoaches, trains, and educates others
Uniquely equipped Does what is necessary for success, which others
are not capable of doing
Coordination Helps coordinate the work of others
Market, outlets Creates a market and outlet for the talents of others
Resources for others Acquires the resources others need
StrategiesCreates a vision, communication, and trust through
positioning and deployment of self
PersistentTirelessly pursues the organization’s mission,
working with other leaders on strategic issues
Ethical, open, honest Maintains a totally open and honest state with others
© 2007 Quality Assurance InstituteCSQA - 7
Fundamental Mistakes
• Isolation – Lack of maintaining regular contact with
people they manage
• Inability to reward – Not taking the time to reward the
people they manage
• Lack of business perspective – inability to take
advantage of opportunities
© 2007 Quality Assurance InstituteCSQA - 8
Quality Knowledge
• Modeling – Do and I do not as I say – Manage with
language, statistics, and process improvement teams
• Coaching – Instructing, directing, or prompting
• Reinforcing – Positive feedback should be come
second nature
© 2007 Quality Assurance InstituteCSQA - 9
Awareness Training
Prepare for Awareness Training
• Select awareness topic
• Identify the topics customers
• Define objective for awareness training
• Define customer benefits
• Develop administrative training plan
© 2007 Quality Assurance InstituteCSQA - 10
Awareness Training
Conduct Awareness Training
• Attendees’ needs
• Awareness topic/product
• Identify objections to product/problem
• Overcome objections
• Recommend course of Action
© 2007 Quality Assurance InstituteCSQA - 11
Quality Management Infrastructure
The three approaches to
quality management implementation:
• The bottom up approach
• Starting in the middle
• The top down approach
© 2007 Quality Assurance InstituteCSQA - 12
Quality Management Infrastructure
Quality Quality
CouncilCouncil
ManagementManagement
CommitteesCommittees
Teams,Teams,
Work GroupsWork Groups
Em
pow
ermen
t
Figure 4-5
© 2007 Quality Assurance InstituteCSQA - 13
Quality Council
• Initiates and commits to quality management
• Incorporates quality management into strategic planning
• Allocates resources: budget, people, time
• Establishes lower level committees
• Defines and deploys policies
• Process approval authority
• Acts on unresolved items
• Provides review and oversight of progress
Quality Quality
CouncilCouncil
© 2007 Quality Assurance InstituteCSQA - 14
Management Committees
• Gains an understanding of the organization’s
mission, goals, and priorities
• Commission the development of a process
inventory, and process maps
• Establish work groups
• Monitor progress
• Review and approve processes
• Quality planning
ManagementManagement
CommitteesCommittees
© 2007 Quality Assurance InstituteCSQA - 15
Teams, Work Groups
• Subject matter experts
• Study, define, and improve processes
• Pilot newly defined processes
• Provide process training
• Assist in deployment
• Serve as process consultants
Quality Quality
Teams, GroupsTeams, Groups
© 2007 Quality Assurance InstituteCSQA - 16
Guidelines for Teams
• The committee selects the teams
• Each team has a chairperson
• Keep is small (3-5 people)
• Develop a work plan
• Meet regularly to review the work
• Different teams members participate
• Team must reach consensus
© 2007 Quality Assurance InstituteCSQA - 17
Team Development Phases
• Forming
• Storming
• Norming
• Conforming
© 2007 Quality Assurance InstituteCSQA - 18
Group Compatibility
• Inclusion
• Control
• Affection
© 2007 Quality Assurance InstituteCSQA - 19
Written Reports
• Establish report objectives
• Gather factual data and recommendations
• Develop a report outline
• Draft the report
• Review the draft for reasonableness
• Have the report reviewed for readability
• Review the report with involved parties
• Review the report with management
• Distribute the report and follow up
© 2007 Quality Assurance InstituteCSQA - 20
The Six Attributes of an Effective Quality Environment
1. Integrity and Ethical Values
2. Commitment to Competence
3. Management’s Philosophy and Operating Style
4. Organizational Structure
5. Assignment of Authority and Responsibility
6. Human Resource Policies and Practices
Implement Mission, Vision, Goals,
Values, and Quality Policy
CSQA - 21 © Copyright 2007 / All rights reserved
What is a Brief Description of Management Support?
Management’s “tone” is representative of the environment that management has established that influence the way testers work.
CSQA - 22 © Copyright 2007 / All rights reserved
Setting the Proper “Tone” at the Top
• Integrity and ethical values
– Incentives
– Providing resources so testers can do an effective job
• Commitment to competency
• Philosophy and operating style
• Organizational structure
CSQA - 23 © Copyright 2007 / All rights reserved
Integrity and Ethical Values
Key Questions:
• Do you do what you say you will?
• Do you treat everyone equally?
• Are you honest with your suppliers, colleagues and customers?
• Are a team member?
• Do you work hard every day?
© 2007 Quality Assurance InstituteCSQA - 24
Communications
• Provide Constructive Criticism
• Achieving Effective Listening
�Hearing
�Attending
�Understanding
• Personal Persuasion
• Resolving Customer Complaints
• Written Reports
CSQA - 25 © Copyright 2007 / All rights reserved
Listening Skills
Oral communication (which includes listening) is rated as the
number-one skill for the tester.
Some facts about listening include:
• Listening is the first language skill that we develop as
children; however, it is rarely taught as a skill.
• Listening is the most frequently used form of
communication.
• Sales people often lose sales because the believe talking is
more important than listening.
CSQA - 26 © Copyright 2007 / All rights reserved
3 Step Listening Process
The listening process involves three separate steps:
• Hearing the speaker
• Attending to the speaker
• Understanding the speaker
CSQA - 27 © Copyright 2007 / All rights reserved
3 Step Listening Process
Step 1. Hearing the speaker.
Hearing the speaker requires an understanding of the five
channels of communication incorporated into speech:
• Information Channel - The speaker’s subject.
• Verbal Channel - The words used by the speaker.
• Vocal Channel - The tone of voice associated with the
various words.
• Body Channel - The body movements and gestures
associated with the information being conveyed.
• Graphic Channel - The pictures, charts, etc. that the speaker
uses to emphasize or illustrate the material being discussed.
CSQA - 28 © Copyright 2007 / All rights reserved
3 Step Listening Process
Step 2. Attending to the Speaker (sometimes referred to as being
an active listener).
Some suggestions to help in attending to the speaker are:
• Concentrate on the speaker.
• Maintain eye contact (80%).
• Provide feedback.
• Restate what you heard.
CSQA - 29 © Copyright 2007 / All rights reserved
3 Step Listening Process
Step 3. Understanding the Speaker
There are five types of listening. The type chosen will have an
impact on the ability to understand what the speaker is saying.
• Type 1: Discriminative Listening
• Type 2: Comprehensive Listening
• Type 3: Therapeutic Listening
• Type 4: Critical Listening
• Type 5: Appreciative or Enjoyment Listening
CSQA - 30 © Copyright 2007 / All rights reserved
Implementing a Mission, Vision, Goals, Values and Quality Policy
Management may begin by:
• Using Industry examples
• Understanding of the current culture
• Establishing an action plan to develop these statements
CSQA - 31 © Copyright 2007 / All rights reserved
Mission
• Explains “WHY” a company, organization or activity
exists and what is done to accomplish it.
• The mission should focus on products and services and
be customer-oriented.
• “Our mission is to improve continually our products and
services to meet our customers’ needs”
CSQA - 32 © Copyright 2007 / All rights reserved
Vision
• Establishes where the organization desires to move
from its current state.
• Senior management should establish the vision,
ensuring how it contributes to the business is clear.
• “Our vision is to be a company with a strong customer
base, known for reliability, trust and integrity”
CSQA - 33 © Copyright 2007 / All rights reserved
Goals
• Explains how the vision is to be achieved and are
consistent with the vision
• “We will build our trust one customer at a time”
CSQA - 34 © Copyright 2007 / All rights reserved
Policy
• Executive management’s commitment to quality should
be expressed in writing to all employees in the form of a
quality policy.
• “It is our policy to build a quality product to satisfy our
customer”
CSQA - 35 © Copyright 2007 / All rights reserved
What is an Effective
Work Environment
• Listening to customers to determine their requirements
• Identifying costs of quality and focusing on prevention
• Doing the right thing right the first time
• Continuing process improvement
• Taking ownership at all levels of the organization
• Demonstrating executive leadership and commitment
CSQA - 36 © Copyright 2007 / All rights reserved
What is Not an
Effective Work Environment
• Assuming you know your customer’s requirements
• Overlooking the hidden costs of poor quality
• Doing it over to make it right
• One-time fixes
• Assigning responsibility for quality to one department
(e.g., QA)
• Assigning responsibility for product quality to workers
CSQA - 37 © Copyright 2007 / All rights reserved
The Environment is Essential
Because Quality:
• Is not a technical problem; it is a people
problem
• Is a problem that can only be solved by
management
CSQA - 38 © Copyright 2007 / All rights reserved
Manage to Facilitate Success
Managing to Facilitate Success means doing the
following:
1. Defining the IT vision, value & mission
2. Building a quality infrastructure
3. Integrating quality planning into IT planning
4. Encouraging a quality culture by monitoring and
enforcing organizational policies and procedures