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Simple MarketingT h e S i m p l e W a y T o B i g B u s i n e s s G r o w t h


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DisclaimerTis book is copyrighted 2008 by Jen Blackert. No parto this may be copied, sold or used in any way withoutexpress permission rom Jen Blackert. Te author makesno representation or warranties with respect to the accuracy,applicability or completeness o the contents o this book.


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The Authors IntentionI intend this book to ignite your peaceul mind, innercreativity and original thought so you can ollow inspiredactions to deliver strategic and powerul branding, marketingand sales messages that attract your perect clients withease. I oer my expertise and ideas as inspiration.


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ContentsIntroduction 9

How to read this book 11

Law #1: The Simple Way 13

Law #2: Creative Space 25

Law #3: Your Imagination 33

Law #4: Your Gift 45

Law #5: Targeted Intentions 55

Law #6: Gift Expression 63

Law #7: Compelling Messages 69

Law #8: Aligned Methods 81


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Law #9: The Universal Internet 91

Law #10: Automate Your Business 99

Afterword 107

About The Author 109


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AcknowledgmentsI would like to acknowledge my hubby Joe, who supportedme through all my internal ears o writing this system andstarting my business. My son, Jason, or understanding thatsometimes I need to stop playing and get down to writing.

And proound gratitude to Dave Duggins my editor. Tecreation process owed smoothly with his support. I amorever grateul.


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IntroductionI used to have a high-stress job. Im glad I did. Withoutit, I never would have never discovered yoga. Yoga is theoundation o my marketing business.

I know it sounds crazy, but let me explain.

I started my proessional career in 1993, ater receiving abachelors degree in Nutrition rom Virginia ech. I gotmy rst job as a nutritionist at Te Diet Center. Since I

was a thin 20-year-old, I wasnt taken very seriously as a

weight loss counselor. So I started working on Te DietCenters marketing. I designed their brochures and yers.

I have always had a natural talent or maniesting what Iwant. Family members would comment on it. I would justsmile. I had no idea my belie in mysel and my abilities

were really what took me to my next best job. As soon as Igot bored and tired with the pay at one job, I would makea decision to get a better one. I usually doubled my income

when I obtained a new career position.

In 1999, I decided to teach mysel HML and makea website o my own, which started my computer

programming career. I quickly learned that i I moved intomanagement, my current position would become easierand would pay more.


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Tis is also when I started to get serious about yoga. Yoga

was just exercise at rst. Later, it became stress management.And these days, it is quickly becoming a way o being.

Yoga has taught me how to consciously listen. Once Ilearned how to listen to my thoughts and identiy theircraziness, I began to learn how to manage them. Te powero changing your mind is absolutely incredible. NapoleonHill said, Toughts are Tings. Te Buddha also teachesthat thoughts are powerul energies that mold our reality.

We are what we think! Its simple.

Ater a ew years in technology marketing and management,I let to start my own business as an emotional eating

nutritional coach. Te purpose o the business was solely toteach others how to change their thoughts and their beliesso they could change their eating behaviors and their lives.

Recently, I realized how everything ts together like a lockand key. My marketing business is based in the Law o

Attraction, the powers o our passionate thoughts andpractical marketing know-how that gives us condence tobelieve it will happen.

Ready to get started?


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How to read this bookDont I just start at the beginning?

Te simple answer is yes. However, you may have a

proound transormational shit in perspective and approachto lie and work i you do all the exercises. For your bestbenet, consciously answer the questions I include. Tey

will help guide you.

A journal will be very useul in completing the exerciseexamples in this book. You may need more space than Ican provide.

Please read this book only i it calls you to read it. Tis bookhas been placed in the universe or my intended audience.I it doesnt intrigue you, then it was not intended or youat this time.


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practices and energies, we can create an extraordinary

experience - and a remarkable business.

Laws of Nature

Tere are many laws o nature. For example, everythinghas a purpose and that purpose is to grow. You can see thisin the trees, grass etc.

We are going to ocus on the law o resonance. Te lawo resonance is all about energy. Tis vibration can be athought, mood, emotion, eeling, hunch or belie. Whateverits orm, it transmits an energetic vibration.

Te law o nature responds whether the message is whatyou want or what you dont want. It obediently choosesto give you what you are ocused on and eel to be true

whether or not it is something you desire. For example,i you are thinking, I dont want to have to wait in line,lines will appear all around you. What you ocus on andeel becomes your reality. Tis is the law o resonance.

Te law o resonance is always working just as the law ogravity is always working. It isnt something you can turnon or o. However, you can deliberately maniest whatyou want i you think, feel and be the simple way.

Tats why the wise souldoes without doing

~ ao e Ching


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Subtle Energy

antra yogic teaches that subtle vibratory energies are ineverything. Yogic methods teach that energy is not simplyas an abstract vibration, but has divine power. Tis isreerred to as Shakti. Tis divine power takes orm andbecomes our reality.

In Hindu traditions, Shakti can become orm. Dierentenergies make up dierent powers o the divinity. Tismakes up our consciousness.

You may understand that the thoughts in your head are a

part o you, but consider these thoughts as divine energeticvibrations sending you signals or intuitive nudges aboutwhat you could do next.

Energetic Attraction

Albert Einstein proved that energy = mc. M represents

mass, and c is the square root o the speed o light. Whichmeans energy and matter are essentially the same. We thinko a chair as being solid, but it is really just a lot o atomsand vibrating energy. Nothing is really solid.

Your thoughts are energy as well. Tis means that clutter,

annoyances and random unclear thoughts are getting inthe way o your good energy - a bunch o unwanted atoms

whizzing around distracting you rom your true purpose.


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Your challenge is to align these atoms and get them pulling

in the same direction. Sending out crystal clear messagesabout what you want. Get rid o all negative energy drainsand add as much positive ocused energy as possible.

Understand the Mind

Its important to understand that the conscious,subconscious and unconscious parts o your mind arealways in communication--whether they agree or disagree.

Te conscious mind includes thoughts that you hear inyour head. (Am I saying this out loud or in my head?).

Te subconscious mind is like a computers hard drive. Itstarts out empty when you are born and you add inormationbytes that become belies and habits as you experience lie.

Te unconscious mind includes behaviors that you dontrealize such as breathing, blood owing body unctions

that just happen by being alive.

From now on, you need to choose what you believe. Whatyou take in and place on your hard drive.

Words are very powerul energies. I you were told as a

child that you were great at math, you will always havecondence in your math abilities and be great at math. Isnt


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it amazing how people can tell us something and we trust

that it is true without even questioning it? How about yourown words to yoursel? What do you tell yoursel? Make a

list to bring awareness so you can decide i you want it on

your hard drive.

As an emotional eating disorder counselor, I saw many

patterns in sel-talk. I you were once overweight and youtold yoursel that you were at or years, you believed it.

Ten you lost weight and the rest o the world considered

you thin, but you hadnt changed your thoughts. You

continued to tell yoursel you were at and you couldnt

eat. Tis is what happens with anorexia.

What are you telling yoursel? Are you listening to yoursel?

Are you telling yoursel the truth? What you want to believe

is the truth. It doesnt matter i the inormation is true or

not. What you know to be true becomes true.

Te subconscious mind also houses thoughts that weare not aware o, but can be brought to our conscious

mind when alerted. In ibetan meditation, a bell is

rung periodically to help clear and ocus the mind. Tis

discipline is supported by a breathing technique. It is not

said, I the mind wanders. It is when the mind wanders.

Te minds programming is embedded so deeply we are not

consciously aware o it. ibetan monks practice or yearsto bring conscious control to subconscious programming.


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Change Your Old Way

Emotional changes do not have to be difcult, but

it may take time and eort. Change has to happen ona subconscious level. o do this, we must observe the

behavior and continually and consciously repeat the desired

behavior in place o the undesired behavior. Tis change

alone may be a grand step in changing your way o being.

Inner challenges may be because your conscious and

subconscious minds are not aligned. I your mind is not

aligned, you will experience mental chatter. Examples

include when you become mad at yoursel or you have

bad habits like smoking, overeating or drinking that youdont like about yoursel . You may consciously want to

change, but hidden subconscious benets prevent it.

Te secret lies in the words, thoughts and eelings

you choose. Be conscious o them. I your dominant

thought is I dont want lose my security, you maybe attracting poverty. Focus on abundance instead.

In your quest or deliberate positive ocus, you may still

eel sad, angry or irritated. Accept and allow those eelings.Experience them ully. Learn rom them. Ten release

them and move on with new zest.


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Align Your Mind

Use the 10% o your conscious mind to change yourunconscious mind. Its as easy as setting goals andollowing them or 0 days solid. Tis begins to changethe subconscious so the behavior changes permanently.

Tell the Truth

We are attracted to authentic people - warts and all is thepopular phrase. Much o our world is illusion; we may notbe consciously aware o it, but we sense it. Integrity alignsyour mind.

What is integrity? It means to be true to your values. Tisconcept traces back to ancient society, and the beginning o

written language. One early written reerence, the SanskritSat Nam, is over three thousand years old.

ell the truth particularly to yoursel. Be truthul about

your money, body and amily! I you say you are goingto start an exercise program on Monday, do so. I youpromise to start your diet, ollow through.

Never tell yoursel you are at when you know you reallyarent. I you are doing these things to yoursel, you need

to stop. It can really cause mental chaos.


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Do you think you have integrity? I you tell yoursel you

are going to do something, do you always do it? Are therepromises you are not keeping? Intentions you are notreaching?

We oten make promises we dont keep. You might tellyoursel, I am going to start a diet on Monday. Mondaycomes and goes. No diet.

Tis behavior causes a misalignment o the unconscious andconscious minds, which may maniest as procrastination,ear, or unocused intention.

Integrity is critical. I you set intentions, but never ollowthrough, your own mind stops believing you.

Listen and live consciously. Stay aligned with what youreally want and need. Ten you will be successul.

We are all human. We all ace these challenges. Withawareness and positive action steps, we will nd ourselvesback on the path.

Align Habits with Desires

I you want to be rich, but you spend all your time sitting

around surng the Internet, you are out o alignment. It istime to make a change.


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In your journal, create a table similar to the one below.

List all the things in your lie where you eel you may beout o alignment. Next to each item, describe a way tochange. Prioritize the changes you believe will have thegreatest impact. Work your way through the list, one itemat a time.

Get Help

I you have identied a belie that needs to be changedbut cant seem to change it on your own, get help. Tereare three great techniques that access the subconsciousimmediately. Research one o these techniques; i you eelaligned with one or more, nd expert practitioners to help

you make changes.

echnique 1 EF (Emotional Freedom echnique). Tis

technique addresses the belie and releases it rom your

subconscious hard drive.

echnique 2 Hypnosis. Hypnosis goes in to your

subconscious hard drive and changes it.

echnique 3 NLP (Neuro-Linguistic Programming).

NLP is similar to hypnosis, but employs techniques that

can be used in daily lie to help install new belies.


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Assignment:

Where are you getting stuck? What do you ear? What

specically is getting in your way? Make a list, then includethe action steps you need to take.

I am out o alignment What do I need tochange

Example: I ear publicspeaking

Read, communicateand learn steps toovercoming this ear.I intend to ace my

ear o public speakingby


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Law #2

Creative Space

Space abhors a vacuum.

Successul business owners use universal laws to attract

clients in abundance and with ease. Tey know what they

want and they put out aligned energy to get it.

Space is probably the biggest attraction principle that aligns

us with our source. I like to think, I am creating space somy airy godmother can bring in what I want. I you wantsomething new to come in, get rid o something old. Tat

holds true or both physical material objects and mental

chatter and belies. I you have ever cleared out a dresser

drawer, you know how attractive space is. But how long

beore that dresser drawer is packed again?


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We are all born to be phenomenally attractive and

successul, but sometimes a ew things can get in our way.By creating space, you can naturally increase your abilityor success and have more energy. Let me share a ew waysto increase your natural attractive energy. As you read thesetechniques, please open your mind and let your intuitionbe your guide. Ask yoursel, What do I need to clear outo my mind and my lie?

Take Action

Clutter includes anything that you dont like or need bothmentally and physically. I your car trunk is loaded to thelid, the additional weight will decrease your uel efciency.

So I say, Get the junk out o your trunk!

I your workspace is messy, it takes additional energy,time and brainpower to get your work complete. I yourschedule is cluttered with unnecessary meetings, it createsa eeling o chaos. I your mind is cluttered, the gateway to

clear thoughts is not possible. I your diet is cluttered withunhealthy ood or habits, you will experience lack o ocus,energy and success.

Assignment:

ake a trip around your house and ofce and discover whatneeds to be:


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Completed

Delegated

Filed

Disposed o

Walk into each room in your ofce and/or home (heck, getcrazy and do bothespecially i they are under the sameroo!).

Start a list in your journal. It will give you a big smile wheneach item is checked o.

Write down what needs to be done and what date/time youwill plan to do it. For example, clean linen closet or getprinter cartridge.

Get Organized

Organization is much deeper than what is on the suraceo your desk. Organization is a behavior that allows you tocomplete tasks and projects, and avoid emotional damage.I you dont complete things, they will eat at you. Anythingthat you dont complete has continuation, and gathersemotions that will attack you rom the inside out.

Organization prepares the oundation or uture abundance.

It helps keep the mind clear o other decision making, like


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Where should I put this? It helps create space or more

prosperity and abundance. And o course, its also attractiveto others visiting your space.

Freds Frustration

Fred, a senior vice president o a sotware company, was

inundated with work and ound himsel piling and stackingpapers. Te more work he had, the bigger the stacksbecame. Tough the stacks were orderly when we rst met,they were not organized. Well leave it at that.

Fred came to me or advice on creating a strategic marketing

plan. When asked what he had already planned, he said he

had an 11-page marketing plan on his desk. He began

looking.

en minutes later, Fred handed me his ormal marketing

plan. He apologized or the wait, but when I reviewed the

plan, I ound it was completely disorganized as well.

Ater working with him on his marketing program, I

brought up the subject o organization.

oday, Fred has two detail-oriented secretaries, his business

has tripled in size, and Fred has more ocus, more time and

more energy.


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Assignment:

Hold yoursel accountable. Figure out what systems you

need to be successul. List systems that need to be createdand when they will be created.

Create these systems or nd someone that can help you

create them. Tis will help ree some negative energy spenton disorganization.

I you suer rom chronic disorganization, you may need

to look deeper in to your psychology. I you organize, but

3-5 days later everything needs to be re-organized, then

your mind may be cluttered and you need to learn to clearthe mental clutter rst.

Assignment:

ake a deeper look into organizing your inner being. ake

3 deep breaths and ask yoursel:

How clear are my thoughts?

Can I create more ocused thoughts and ideas? Is so, whatdo I need to do?

Why am I operating unconsciously or mindlessly?


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What can I do about it? What will I do about it?

Fix It or Recycle It

I it doesnt work, dont just let it sit there! Its time tostart removing these petty annoyances in your business andyour lie that you are putting up with or no reason. Teseannoyances are negative energies that drain you.

It is more difcult to be successul i you are continuallydistracted. You may not even be aware o it. Teseannoyances include that light bulb that needs to bechanged, those clothes that need to be sewed and that icemaker that needs to be xed. I you dont plan to x it,

trash it or recycle it.

Add Success Habits

Successul people take conscious care o themselves byeating well, exercising, and cultivating bliss. Tese healthy

habits bring successul attractive energy into their lives.

Youve probably heard a lot about bad habits, but not somuch about developing good ones. You may be doing aew things that limit enjoyment, clarity and un in yourlie.

You can change them. You can eliminate bad habits, andcreate new ones that help rather than limit you.


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Vickys Victory

Vicky, a ormer coee addict, kicked the habit and nowopenly admits that the coee was draining her energy andher time due to more intense mood changes. Vicky is nowmore energetic without coee and attracts ample clients.

Assignment:What good habits will you add to your lie? Write themin your journal. ell the universe what you want. Expressit in positive terms. Some ideas: I will to email or call ariend each day. I will practice yoga on a daily basis. I willhave dinner with the amily every night.

Recall your childhood. What did you do or un when youwere twelve years old? Are any o those activities still untoday?

alk to your younger sel as i you were asking another

person. Pay attention to the answers. Your intuition willnever steer you wrong o your true desires.

Start with ve things you would like to transorm into new

habits. Are these things you would be interested in doing

daily, weekly, monthly? Write them down. Do you see

your uture sel doing these things regularly? Will thesenew habits bring clarity, ocus or un into your lie?


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Once you come up with your list o ve new habits, think

o some ways you can reward yoursel or successullyapplying them. Tis should not be nearly as hard as coming

up with your new habits!

What is your avorite way to baby yoursel? Pedicure?

Manicure? Gourmet dinner? You decide.

Start a tally sheet to hold yoursel accountable. A simple

check box method will do just ne. Predetermine what you

reward will be or each habit. Beore you know it, you will

start enjoying yoursel!

1. ________________________________________

2. ________________________________________

3. ________________________________________

4. ________________________________________

5. ________________________________________

Now. Look over these habits. Tey must be things thatyou truly want. I will exercise more, I will eat better, I

will --

You ll in the blank.


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Law #3

Your ImaginationI can teach anybody how to get what they want out olie. Te problem is that I cant fnd anybody who can

tell me what they want. Mark wain

What Do You Really Want?

Beore you can design a crystal-clear, complete, concisemarketing message, you rst need to know what you wantyour lie and your business to be like. What does your

uture business look like in your minds eye?

Poo! Your airy godmother appears in a cloud o smoke.You have two minutes to tell her in detail what you want.What do you say?

Do you already have realistic intentions and visualizationsthat you can tell her? Do you know, clearly and completely,what you want?


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The clock is ticking. What will you tell her?

I youre not sure, we have some work to do. How can yourairy godmother give you want you want, i you cant tellher what it is?

What, you dont believe in a airy godmother? Well maybe

she will stop believing in you, too. What i you did have aairy godmother? What would you tell her? How clearlycould you tell her? Are you thinking about what you wantor want you dont want? o what are you giving yourattention?

Assignment: Coach Yourself

Coach yoursel by answering these 5 questions.

1. What is the most important goal in your lie right now?

2. How long have you had this goal?

3. What has been your biggest obstacle to achieving thatgoal? What excuses are you making they may be keepingyou rom complete it?

4. What actions have you taken toward the accomplishmento your goal in the last 24-3 hours? Where does it all onyour priority list?

5. How will you eel once you reach that goal?


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Now, look at what you wrote under #5. Is this really your

goal? Is this what you really want?

Visualize with Your Imagination

Using your imagination can be un and easy. As i youwere a child imagining yoursel as a princess or reghter.

Use these 5 techniques to engage your mind and experienceyour imagination.

The Sensory

Engage all the senses. What do you hear, see, eel, smell and

taste? I you have ever sung a song in your head, you knowyou can hear mental sounds. Explore the possibilities.Enjoy it!

Example: Imagine owning a new car. Engage all yoursenses.

What do I hear? Te hum o a quiet engine.

What do I see? A brand new steering wheel with no peeledleather.

What do I smell? Tat wonderul new car smell.


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What do I eel? Te steering wheel is smooth under my

hands.

What do I taste? A resh strawberry I just bought at aarmers market.

Engage in a virtual reality.

Example: See the interaction with the sales clerk while youare purchasing the car. What are you saying? Ten seeyoursel driving it o the lot.

The Movie

See yoursel as a curious observer as you view yourselparticipating in your dream. It is almost like you are

watching a movie or seeing a play in which you are the star.Watch yoursel act out the role.

Example: Close your eyes and start watching yoursel as ina movie. Te movie ends when you are driving your newcar in your driveway.

The Finish Line

Encode the experience in your being by seeing yoursel

enjoying the git o achieving the goal.


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Example: How do you know when you get there? Are you

writing a check? Are you driving your car home?

External Pictures with Internal Focus

Collect pictures o ideas and things you want. Imagineyoursel in these pictures.

Example: A picture o you in your new car could be postedon your bathroom mirror.

Assignment: Short and Long Terms

What short-term visions/intentions do you have? Writedown what you plan to have, do or be in the next 3months.

1. ________________________________________

2. ________________________________________

3. ________________________________________4. ________________________________________

5. ________________________________________

What long-term visions/intentions do you have? Write

down what you plan to have, do, or be in the next months,12 months, 2 years, and 5 years.


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Te completed message may sound like this.

I am the owner o a 5,000 square oot beautiul home inAustin with no repairs needed. I have a 20% down paymentand can easily make monthly mortgage payments. I amgrateul and thankul or my new home. I receive my newhome in a positive meaningul, relaxed way. For the greatergood, the universe and mysel. So it is!

Assignment:

Write out your messages or each vision you created.

Conceive It, Believe It, Achieve It

I you can think it up, it can be yours. Te trick is toknow it is yours you must believe beore you can achieve.Stating these messages may seem strange and unbelievableat rst, but as you continue to state them, they becometrue.

Consider changing your morning and evening ritual. Forexample, ater you brush your teeth (and oss) read andspeak your visual messages.

I its short and memorized, you may want to state it as

oten as possible.


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Reminder post-it notes, e-mail reminders, a booklet by

your bed, or even audio recordings are great ways to sendyour message out oten.

Chasing Butterfly Disorder (CBD)

Now that you have a created some space and a crystal-clearvision, you must watch out or butteries that start rapidly

ying around your periphery.

Example: Someone oers you a dozen donuts while youare trying to drop some pounds.

What is CBD? I you nd yoursel chasing all sorts o new

opportunities or ideas that are not related to your currentbusiness or your vision o your lie, you may have chasingbuttery disorder.

Tink back to when you were 10 and had slumber parties.One person would get out the ashlight and the rest oyou would be in a pitch dark room. Do you remember the

ocus and attention given to that light? What i that light was ocused only on your uture vision? Where do youthink your lie would be today?

Read these questions and see i you can relate. I you can,you may have CB disorder.

1. You are asked to speak at an upcoming event and youjump at the chance without knowing who will be in theaudience.


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2. You accept an invitation to collaborate on a project that

is completely unrelated to your business and your targetmarket.

3. Your church group has asked you to volunteer or a largesummer camp. It will take up to 8 hours o your time andyou agree to help because you eel obligated.

Teres an easy way to tell the dierence between intuitiveideas and butteries. When an opportunity comes along,quickly evaluate it with the ollowing questions:

1. Will this help me accomplish my intentions?

2. Is this where I want to be spending my time and

money?

3. Will this support growth, change or improvement to mycurrent habits, environments or relationships?

Krissies Catastrophe

Krissie, a amily physician, came to me to help herautomate her marketing eorts, particularly ollow-upsand postcards.

Ater our rst coaching call, I soon realized that whatKrissie thought she needed was very dierent than what

she actually needed.


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Krissie was rustrated and overwhelmed with the day-to-

day activities. When I asked why she started her practice,she had no clear answer. She had never taken the time tocreate a vision or her lie and her business.

She was told as a child she would become a doctor like her

dad. She simply ollowed the steps to get there. Krissie

told me she liked being a doctor, but she disliked all theother aspects o her business.

I worked with Krissie over several weeks to create a new

vision or her. Armed with a clear picture, the obstacles o

day-to-day lie seemed to vanish. She began to tackle tasks

without procrastination. She also became very aware o the

butteries in her ofce and banished them.

Make Conscious Decisions

You may think you are living in the present moment, butare you? Do you consciously eat, dress and shower? How

oten do you nd yoursel daydreaming in the shower andwashing your hair twice? What were you thinking about?Do you know? Was it benecial?

What can you do to make sure that youre conscious andmindully present? Teres a Sanskrit word that means

non attachmentvairagya. Its about embracing lie - thesounds, sights, smells, tastes and eelings - without needingto own them.


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Here are some simple tips to help in achieving vairagya... so

you start working and living more consciously every day!

Assignment: Present Moment

In your notebook, describe your present moment:

How does the air eel? How do your clothes eel as theytouch each part o your body?

Is there a certain smell in the air? Do you taste anything?What do you see?

Open yoursel. Notice everything. Begin every sentencewith: Right now or At this moment or Here andnow.

Get an egg timer and set it or 10 minutes. Go nd somebusiness work to do, like checking e-mail or logging bills.

When your timer goes o, ask yoursel these questions.

Did you consciously tackle each item or did you startdaydreaming? How long was it beore your mind

wandered o? Get back on track by setting your timer or5 minutes.

I you are still having trouble here are a couple tips thatmight help.


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1. Write down your random thoughts in a journal and

capture them in the closed book.

2. Trow them in a mental blender and then toss themout.

Get in the present and create the lie that you want. Tinko it like this: an hour rom now is antasy, while an hour

ago is only a memory. Te present is what you have tocreate now.

IMPORAN: When you do this getting presentexercise, you dont have to do this sitting still. Do it atany time! Te more practice you get at being present, the

longer you will be able to eel present.

o re-acquire the ull eeling o mindul-presence is anexperience o tremendous impact. And you will denitelyknow it when you get there. When you are mindul, youare an enlightened being.


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Law #4

Your GiftI you think you can do a thing or you think you cant

do a thing, youre right. Henry Ford

Now that you are clearer on what you want, it is time to getclearer on your brand and how to promote it.

Your personal brand needs to be rooted in your mind andyour prospects mind as a orm or image o your natural

being. It also needs to be aligned with your vision so youintentionally attract your perect clients.

o create an instant impact, your brand needs to be genuine,authentic, compelling, universal and rooted in integrity.

Are You Brandable?

1. Do you have a service or product that is wanted orneeded?


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Regardless o how much you love your idea, you need to

know that others want to buy rom you. I you ever saw theshow, Te American Inventor, you would know plenty o

people have passion or a product, but oten, no one else

shares it. What benets do your product or service oer?

2. Am I willing to let go and immerse myselcompletely in my own success?

Many business owners just starting out continue to hold

on to a saety net. I you plan or success, a net is not

needed.

3. Are you passionate?

I you are not driven every morning to work on your

business, then you may not be ollowing your ideal path.

4. Do you know exactly what you want in detail?

I you answered yes to these questions, collect $200 andpass GO.

Create Your Personal Brand

Creating your own brand is easy. God made us unique. All

you have to do is tap into you.


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ake a moment and think about the relationship between

you and your brand. Te next exercise helps you searchyour psychology and discover your unique sel. Tat ishow you stand out.

Optimize Success Factors

Tere are our simple actors to being phenomenallysuccessul.

.E.A.M: ools, External & Environmental, ActionAwareness, Mindset

Assignment:

Tools or Skills

What tools need to be added to your toolbox to be successul?Do you need education or any additional skills to be successul?Make a list and include projected dates or completion.

1. _______________________________________

2. _______________________________________

3. _______________________________________

4. _______________________________________

5. _______________________________________


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Assignment:

External & Environmental Awareness

Are you trying to live up to others expectations o you? I so,what are those expectations? Where do those expectationscome rom (you or others)?

Why is it important or you to do something or someoneelse?

Stop comparing yoursel to your competition. You areon your own path. Stop allowing people to get in your

way.

I all your riends ate ast ood every day or lunch, couldyou go with them, drink water while they eat and then eatorganically later? Or do you ollow the pack?

List external orces that may be pulling you rom your inner

attractive brand identity.1. _______________________________________

2. _______________________________________

3. _______________________________________

4. _______________________________________5. _______________________________________


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Assignment:

Action Awareness

We talked earlier about adding joyul habits to your lie.Focus on good habits, behaviors and actions.

I you sell nutrition products but eat poorly, then you arenot aligned. You are sending out contradictory messagesto the universe. Abundance will not come your way i youare not aligned.

List any unattractive habits and describe how unaligned

habits will be discarded.1. _______________________________________

2. _______________________________________

3. _______________________________________

4. _______________________________________5. _______________________________________

Assignment:

Mindset Awareness

What are you doing that you shouldnt be doing? Yes, thisincludes that donut you ate this morning.


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ake care o yoursel. No one else will do it or you. Hold

yoursel accountable.

Be present. You are either NowHere or Nowhere.ake action. Te past is gone. Te uture is an unknownquantity. Now is all there is.

List what are you doing that is not aligned with what youcould be doing:

1. _______________________________________

2. _______________________________________

3. _______________________________________

4. _______________________________________

5. _______________________________________

Personal Brand Boundaries

Boundaries are your standards. Tey earn respect. Isomeone is saying or doing something that bothers you,dont hold it in. I you have trouble with boundaries, justollow the our-step approach below.

The formula for setting boundaries

Inorm: ell them what they did. Do so without anger.Start with Do you know that


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Request: I request that

Demand: I insist that you You can addconsequences.

Leave: Stop associating with them. You can just leave theroom. You can leave either temporarily or permanently.

Assignment:

Want to make some boundaries? Great! Start your list.

Make a list o what people cant do to you or do around

you.

1. _______________________________________

2. _______________________________________

3. _______________________________________

4. _______________________________________

5. _______________________________________

Brads Breaking-Point

Brad owns a thriving advertising rm. He knew hiring a

college student would oer some challenges, but had no

idea how many o his boundaries would be tested.


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Je, Brads newly hired college student, was given

responsibilities and told he could ask any manager orclarication and inormation. Je was likable and eager doa good job. However, he popped into the other managersofces multiple times in an hour, oten speaking while themanager was on the phone or in a meeting. It became clearthe young man did not know the boundaries o good ofcemanners. One o the managers met with him privately to

make him aware o his actions.

I was coaching Brad on other personal issues at the timeand realized Brad hadnt set any clear boundaries in hisbusiness or his lie. I inormed Brad how to handle thesituation with my our-step process.

Je, the college student, realized he was interering withbusiness protocol, but his poor behavior didnt stop. Bradtook the next step by insisting Je change or he would be letgo. Jes annoying behavior did not stop suddenly, but overtime, continued to improve. Tanks to Brad, Je learned

the boundaries o ofce manners and the consequences onot using them.

Define Your Brand

Assignment:

Create a list o everything that you see as unique aboutyoursel and your business brand.


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How am I unique? How is my brand uniquedue to

my personal uniqueness?

Now, answer these ve questions and your brand will becreated!

1. Position:

Te position describes what you do and or whom. Writeyour unique value and how will clients benet rom yourbusiness.

Whats your position?

2. Promise:

A promise is something you will deliver every time. Your

way, right away. As a personal brand it may be yourpassionate personality or guaranteed quality.

Whats your promise?

3. Traits:

What do you want your business to be known or? Whatadjectives best describe you as a personal brand? Examples


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Law #5

Targeted Intentions Its really the popularity with the target audience that

counts. Stephen Greyser

Tis wouldnt be a marketing book i I didnt address targetmarkets. Even i you already know who you are tryingto reach, this section will be useul i approached rom adierent mindset.

Your Perfect Audience

As a business success coach, its my job to bring in reshpositive energy and get rid o negative energy. Have youever worked with clients who seemed to draw energy romyou? Tose clients are not aligned with your businessprinciples and values. Tey sap the precious energy you

need to be at your best or your clients. Tats why everyclient must be your perect client. Tey will be i you sendout clear, concise messages to them.


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Pretend a coach is asking you the ollowing questions. Do

your best to answer them consciously.

Assignment:

Who is your perect audience? Answer these questions indetail.

Occupation:

What do they do or a living?

Demographic:

Age?Gender?

Income?

Education?

Family Size/Children at home or in college?What are other common characteristics? (hobbies, health)

Geographic:

Where are they located?

Cities? Countries?


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coaching clients without expensive spurts o marketing

when she doesnt have clients. Cindy trusts universalenergy principles, but cant envision how smooth her liewill be when she has regular marketing systems in placethat attract all the clients she needs. When I write, I writeto my riend Cindy.

Build a Perfect Marketing Messages

By having a vision o your perect client, you can create allyour marketing messages just or them.

Speaking or writing to one person? Why? Only oneperson will be reading your message at a time. Why not

plan or it to be your perect client? Writing directly to thatperect client will help you relate to his/her issues and buildstronger relationships.

Ill talk more about communication in the next chapter.First, I want to introduce the marketing cycle aoundational principle in solid business-building.


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Law #6

Gift ExpressionHelpul gives someone what they seek; proound givesthem something bigger than they knew was possible.

Tomas J. Leonard

Listen Consciously

You think you are a good listener. But are you? We werenttaught how to listen except when we were told to listento the beep during a hearing test in elementary school.

Imagine what the world would be like i we were taught tolisten to everything so intently.

Listening is very attractive. It makes the speaker eel thatthe listener understands, knows, likes and trusts him.

Interesting isnt it? Persuade naturally by listening. Nexttime you are in a conversation listen consciously and reviewwhat was said in your head beore you respond. I you nd


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youre talking to yoursel, or youre suddenly jolted by the

thought, Oh, no! What did they just ask me? Ten youneed practice. Dont worry most o us do!

Assignment:

Listen prooundly during your next ve conversations.Journal your insights. Implement action steps to improveyour listening abilities, based on what youve learned.

Speak Consciously

Now that you are listening more, you must be talking less.You have a wealth o knowledge, but a prospect comes to

you with problems they are trying to solve. Focus yourcommunication.

Respond to only your prospects problems.

Oer scenarios and powerul stories so yourlistener knows they are understood.

Point out their unique gits and respond to theiremotions.

Feel their eelings and speak at that level or a notchhigher. Tis helps you become more energeticallyaligned with them.

Deliver proound, memorable statements theyre

a kind o emotional shorthand. I use believe toachieve, chasing butteries and now here ornowhere.


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Dont compliment, but do make note o their

true being. Make note o who they are.urn complain ts into requests.

Write As You Speak

Write as i you are talking to your perect client. Strive or

simple, clear communication. Te last thing you want islawyerspeak or technobabble.

How would you talk with your best riend? Write likethat.

Make an ImpressionTe Average Americans attention span or new inormationis 9 seconds. Stand out and make a powerul rstimpression.

I I saw you walking down the street, what would Ithink about you? Have you perected the environmento you? What assumptions are made about you? Are youcomortable with those assumptions?

Assignment:

How profoundly do you affect others?

est yoursel:


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Communication:

I talk positively

I speak about the present moment vs. uture orpast

I impress others without trying

I match tone and mood

I hear whats behind their words

Style:

I am trustworthy

I am put together and polished and eel great

I only work with passionate people

I embody quality and people can tell __ I shine

Integrity:

I am honest and air at all times

I live a simple lie

I always do my best

I am always on time

I eel in balance


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Charisma:

I am humorous and live light-heartedly

Im hip

Im generous

Im strategic

Im present


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Law #7

Compelling Messagescompelling adj 1. attracting strong interest and

attention 2. tending to make somebody do something,make something happen, or be necessary

Webster Dictionary

Understand the Psychology of Marketing

Beore I talk about compelling messages, its important oryou to understand why advertising works.

Advertising works when your message reaches people. Byreach, I mean they actually hear it. By hear, I mean it goesin to their brain and hits a subliminal need or emotionaldesire

World Class Che Gordon Ramsay chooses to yell at hisches to get work done. While I dont recommend yellingat people, Gordon knows that by provoking an emotional


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response in his ches, they will remember and make necessary

changes. Its the same with marketing and selling.

I you are reading this, you probably have heard that peoplebuy with their emotions. Do you know why? And how?Lets start with the why.

Te human brain has three main components:Te brain stem

Te limbic system

Te cerebral cortex

Te cerebral cortex analyzes sensory data, perorms memoryunctions, learns new inormation, orms thoughts andmakes decisions.

Te limbic system is responsible or emotions and eelingslike anger, passion, and sadness. Inormation retentionand long-term memory are stimulated by the ring o theamygdala, which perorms a key role in processing nearlyall emotional events.

Emotions cause us to pay attention and help us decidewhich messages to remember.

Te brain stem is responsible or bodily unctions, whichis very important in sustaining lie, but not or marketingand advertising.


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How to Formulate Compelling Messages

Your prospective clients will never know what you really

do until you consistently deliver the same messages tothem over and over again. Tere are so many consistent

messages which need to be created. Some examples are:

elevator speeches, postcards, yers, sales letters, business

cards, advertisements, articles, speeches, website pages,newsletters, e-zines, reports, and audio recordings.

Your message must be contain the ollowing elements:

#1 Must-have: Pick a need/emotion

1. Security: (What will they gain or lose? Wealth,comort, health etc.)

2. Love: (Can they receive love or lose love? Both arestrong emotional needs that hit us at our roots.)

3. Recognition: (Will you have the best, most

luxurious, will you be acknowledged, are youworthy?)

#2 Must-have: Address these 4 elements to construct

elevator speeches, postcards, business cards and small ads.

1. Speak personally to your perect client.

2. Address their problems or issues.


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3. ell them the benets o your solution.

4. Ask them to take action Example:(Must-have 1 & 2)

Are you struggling with nding clients online? Ive developed

a 10-step system that teaches small business owners how to

book their business solid in 8 months or less. Get started

or ree with my weekly marketing tips ezine. Put your rst

name and email address in the below box.

Additional elements #1:

(Use or newsletters, ezines, sales letters)

1. Educate

2. Give testimonials

3. Share eatures with your benets

Additional element #2:(or speeches, long audio i.e. radio interviews or podcasts,

reports, ezine and newsletter articles, sales letters)

Stories

Stories help develop relationships and move your reader toeel as i they know you.


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Here are some questions that will help you write compelling

stories.

Do you think the story is interesting? What is important

or them to hear? What would shock them? What would

sound almost unbelievable? Can you add a hook that will

make them stop and think?

Example: Story (or article marketing)

For the longest time, I wanted be thin, but I kept having

recurring thoughts that I couldnt be. I had all kinds o

excuses. I would have to go hungry. I would have to run

5 miles a day. I didnt have the time to exercise rigorouslydaily. You name it. I thought it. I had every excuse in the

book. I was making untrue statements in my head. In act,

I was maniesting that there was no possible way I could

be thin.

One day, it dawned on me ater several years o reading andapplying Abraham Hicks and Wayne Dyers work. I hadalready been using some o the principles o the law o attractionand didnt even know it. For years, I would fnd mysel saying,I dont like this job, I am going to quit in the next our weeksand fnd a better job making $20,000 more.

In the joy o my new job, my sister would make some commentabout the universe loving me. And then I fgured it out. I knew


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2. ap into their ears.

Te strongest emotion is the ear o loss. I people eel

that are going to lose their chance to receive the product or

service they are more likely to act now vs. later. Fear o loss

can be demonstrated with a limited time oer, a deadline,

a price change or a bonus oer.

3. Make them curious.

Another great emotion that gets our prospects to take

action is curiosity. (Your Name), Do you know Sally?

Tis makes the users curious and they have to click to nd

out i they know Sally.

4. Answer their minds FAQs.

Whats the conversation going on in the readers head? Are

you answering their questions? How will it make their lie

better?

5. Write and speak in the present tense.

Instead o: Tis program will change your lie. Use Tis

program changes your lie.

. Use second-person You. You may begin to

wonder


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7. Make a relationship.

Relate to the reader by eeling their pain, problem orstruggle. People buy rom people they know, like and trust.Te best way to do this is to oer value. Tis means givingthem education, inormation, acts and ideas on how yourproducts t their needs. Be consistent with your oers.

I know how you eel, I have been there too.

8. Use clear process instructions.

ell your prospect exactly what you want them to do.What benets you have to oer. What steps do they needto take? Go here now. Visit this page. Click here.

You are a consumer, too. Be an intentional, consciousconsumer and make note o what works. More than likely,it is a proven tactic that you can use in your own business.

9. Add some hypnotic power-punches.

Map Their Experience

Tis is a hypnotic technique that reaches your reader on thesubconscious level. You describe what they are experiencingin that given moment.

Example: As you are reading this you are becoming moreand more interested in these hypnotic power punches. Youare curious, and want to learn more.


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Here are some terms that can be added to your copy.

You already know

Some people have told me when they...

I would like you to discover something

When you think about...

As you bear them in mind...

Beore you buy

As you are getting excited

While you are reading this letter and as you are gettingexcited, you will benet

Imagine the benets...

Im not sure what aspects you will nd the most magneticor you

I am not sure what it is next that will

Can be available to you


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As you nd yoursel thinking...

Assignment:

Write an elevator speech and a 50-word ad description oryour perect client.


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Law #8

Aligned Methods My success just evolved rom working hard at the

business at hand each day. ~ Johnny Carson

A marketing strategy is simply a plan, while methods are thepieces within a strategy. Many small business owners onlychoose one marketing method and dont create a marketingstrategy. In this chapter, I outline marketing methods thatmake up your strategy.


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In Chapter 5, I addressed the marketing cycle.

Law #8 covers three marketing cycle phases (Exist, Interestand Prospect).

As you read these methods, mentally select methods youeel aligned with. Do not choose a method i you cant

visualize it in your business.

Discover Your Aligned Methods

Method #1: Networking

Networking means building a system o alliances andeducation in order to receive reerrals.


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It is not a place to nd customers! I will say that again. It

is not a place to nd customers!

Choose groups that surround you with your targeted perectaudience or powerul people with whom you can makealliances. Again, networking is about creating relationshipsthat will bring you reerrals.

Improve the eectiveness o networking by creating a reeinormation-packed report or CD that can be shared toeducate interested colleagues.

Method #2: Speaking

Beore speaking to any audience, get answers to thesequestions. What is the size o the audience? What are theirdemographics? What are their intentions? Will this reachmy perect clients?

Choose your speaking engagements. Start by speaking orree locally. Find groups by asking colleagues and searchthe Internet or previous speakers that reached your perectclients.

You can nd many speaking engagements by lettingeveryone know that you are a speaker and asking themi they know o any groups that are in need o speakers.

Plenty o organizations and associations are looking orspeakers. Call rst and then ollow up with an e-mail ithey are unreachable.


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Method #3: News Release

I you have REAL news, this is a great way to get your word out. REAL news includes at least 3 o these components:

Conict: Is there a conict within your newsrelease that you can help solve?

Unique: Is your product completely dierentthan any other thing on the market?

imely: Is your article similar to a topic onOprah? Is it a hot topic?

Prominent: Are you popular or working withsomeone that is well-known?

Proximity: Is it relevant to your area? A newstore opening is an example.

I you have REAL news, then do your homework, learn

how to write news releases and get going with your writingand releasing.

Method #4: Promotional yers

Distribute and post promotional yers where, when andi appropriate. Remember, start with your target market.

Are you going to reach them? Is the inormation timely?Does it add value to your business? Im sure you can easilyanswer these questions.


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Method #5: Article marketing

Articles build credibility and can make you an immediateindustry expert. Write articles or magazines, periodicals,books and online publications. You may even make a buckor two or your article.

Leverage your articles by nding business owners that mayhold a prominent role in the eyes o your perect clients.Oer to share your article or other inormation with theiraudience.

Method #: Get Involved With Your Audience

Spy on your perect clients. Where do they hang out? Whatare they reading? Subscribe to their magazine, orums andsupport groups.

Ater a quick online search you will nd plenty o orumand discussion groups and other inormation. Get involved

and help answer their questions. Never sell your services tothem; instead educate them on how you can help.

Method #7: Internet Marketing

Buyers are looking or solutions online these days. Tis isthe least expensive and the best strategy to getting morepeople interested in you and your services. More in-depth inormation about marketing your business on the


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Internet is covered in Chapter 9. For now, just choose it as

a marketing method.

Method #8: Host A eleclass

A teleclass ischarge or a class, consider oering a reeteleclass rst. Tis way people can try you out beore theybuy.

Oer a transcript as a ree downloadable report so they willkeep in touch with you.

Promote your class in teleclass directories. You may have topay service ees, but it is worth it.

Method #9: Cross Promote

Create strategic alliances by identiying and asking othereditors that reach your perect audience to share yourupcoming events. I you are charging or your event, you

may need to oer an afliate commission.

Method #10: Paid Advertising

I you plan to pay or advertisements, make sure youdo your homework. Call previous advertisers in your

targeted market and nd out how much response they arereceiving rom their ad. Also ollow the ormat or creatingcompelling messages. I you are considering pay-per-click


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search engine ads, research your keywords and keyword

phrases. Ensure your perect audience is searching or thekeywords specied.

Method #11: Direct Marketing

A nice strategy is to have methods 1-11 as an avenue to getprospects in your database. Now, you are ready to reachthem directly.

Direct marketing is simply identiying your perect audienceand sending intentional messages directly to them.

Te most common approach is direct mail and emailmarketing, but there are other direct approaches. TeBlockbuster coupon you received in the mail is an exampleo direct mail marketing. Te last product you boughtonline because you searched or a solution is an example odirect response marketing.

Direct marketing campaigns allow your captured audienceto receive inormation on your upcoming workshops,teleclasses and speaking presentations. Direct marketingcan also be an opportunity to educate your audience. Byocusing on your prospects, they will begin to like, trustand know you.

Solution + timing + (know, like, trust) = 99.99% purchaserate.


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Some people simply arent ready to buy rom you when

they meet you. Over time you can persuade them to know,trust and like you. Once you build a relationship, they willbuy rom you.

Create a Marketing Calendar

Assignment:

Step #1: Write down your selected marketing methods(rom the above list) and implementation ideas.

For example: Speaking, networking, advertising.

Assignment:

Step #2:Write down your marketing strategy. A strategyis a selection method or sending out your intentionalmessages.

For example: I will locate 2-3 speaking engagementsper month and collect email addresses or my monthly

newsletter.

Assignment:

Step #3:Create a detailed task list.


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For example: Speaking Engagements

1. Research groups

2. Identiy groups with my targeted audience

3. Identiy leaders

4. Contact leaders

5. Create presentation

. Schedule on your calendar

Assignment:

Step #4: Put each detailed task on your calendar and

reerence any related ow chart.

Dont orget to add review marketing model as one o

your tasks. Create process/ow chart notes below.

Calendar Procrastination Disorder

WARNING: You may experience marketing calendar

procrastination disorder.

Remember, 90% o our unctions are unconscious, which

makes change difcult. A marketing calendar is a bigchange. What happens i you nd yoursel rescheduling


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or procrastinating? How do you change the behavior? Te

questions below will help you with your disorder.

1. Do you know how to implement the marketing

method you choose?

2. Are you ignoring it or are you searching or a

solution?

3. Do you ear implementation or rejection?

Do you like this marketing method? I not, consider

outsourcing the work.

Dont get stuck and stop; nd help or support.


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Law #9

The Universal Internet

Hitch your wagon to a star. --Ralph Waldo Emerson

Tis chapter is written so you know how to speakintelligently to a web designer and/or a SEO (SearchEngine Optimization Internet marketing specialist. You

want to hire a web designer that is also an SEO specialist.Many web designers and developers tell you they are also

SEO specialists. Dont believe them! I have seen too manydesigners that just put a couple o keywords on your siteand tell you that your site has been optimized. Te rstthing you need to do beore you hire a designer is to ensurethat you call all their reerences and ask them how theirsite is doing on the search engines. In addition, you wantto view their portolio to ensure that they do keep the

below marketing strategies in mind while designing theirwebsites.


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4 Simple Steps to Online SuccessOnline SuccessSuccess

#1: Website Set-up: Receiving Leads

#2: Deliver rafc to Your Website. Tis includes (a)natural (b) paid trafc (c) other strategies.

#3: Build A Relationship With Your Perect Audience.

#4: Call Tem o ake Action.

#1: Website Set-up: Receiving Leads

Make sure you websites copy addresses the ollowing:

1. Speak to your target market, specically the individualthat you identied earlier.

2. Understand her immediate problem. Do yourhomework. What does she need? In this situation, you

want to know how to attract more subscribers and how todo it eortlessly.

3. ell your visitor the benets o your solution. Forexample, what would you get i you had all the clientsyou needed? Some benets may be more cash ow, moreprots, business development or growth.

4. Create a report or a short audio report that solves one o

his biggest or issues problems. Use the ormula in Chapter7 and create a powerul compelling message.


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Heres an example o a ree report oer that can be listed

with an ezine description in your opt-in box (the requestor them to subscribe to your email newsletter with the

orm on your website)

Are you struggling with nding clients online? Get my

FREE Report that teaches you how to build your client list

and skyrocket your prots.

Do you see how I used the compelling message ormula?

Te rst sentence addresses your target market and his

immediate problem, while the second sentence demonstrates

benets and invites him to opt-in.

You can use this same ormula when you create acompelling ezine description. Tese descriptions can beused in the resource box o every article you write and everyblog entry you make. Te ezine descriptions purpose is toget visitors excited and interested in you and your ezine.Remember when writing a description-- consider making

the oer seem irresistible something that will change theirbusiness or their lie. Make it something they absolutelycant pass up!

#2(a): Deliver Natural Traffic

Lets talk about Natural search engine optimization(SEO). Natural means your link naturally shows up rston search engines like Google and Yahoo.


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SEO #1: Narrow down your list o keyword phrases to

3-4. Make sure they are highly targeted keyword phrasesor your business. Tese are the keywords you think people would search or in Google, Yahoo or MSN (the majorsearch engines).

For example i you sell auto parts in New York, yourkeyword phrase would be auto parts in New York and

not just auto parts.

When people search or your site, they search or targetedphrases, and not just keywords these days! Tis is greatnews, because it is incredibly hard to get the ranking 1-10or one keyword!

SEO #2: Ater you have chosen your phrase, check it.Yes. Search or those words in Google, Yahoo and MSN(again, these are the big guys). I your keywords areextremely popular, you may want to rework your phrasesto be ocused on your business. argeting a keyword thatis not highly sought ater could lead to big prots in niche

markets. I had a small business that did very well with thekeyword phrase vegan baby.

SEO #3: Youll want to look at your tags or have your web designer look at them. Tese tags include metatags, title, header and anchor tags. Tey look like this --- in your code. Te tags

are html code that list the dierent words in relation toyour product on the web page. Make sure you include yourkeywords in these tags.


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SEO #4: Content is King. Write oten and update oten.

Search engines love new inormation. Write normally andlter in keywords when appropriate.

SEO #5: Incoming links. Tis is also called link popularity.Other sites linking to you are a great way to increase yourpopularity and improve your websites ranking.

SEO #: Outbound links. Links to other sites are important,too. Be careul to not conuse your reader. Put them whereappropriate.

SEO #7: I recommend this ree tool or website SEOevaluation. Give it try.

http://www.reewebsubmission.com/web-page-analyzer.html

#2(b): Deliver Paid Traffic

Te only advertising worth paying or is Google or Yahoo/

Overture pay-per-click campaigns. Dont pay or bannerads. Tey just arent eective. Here are the Adwords bare-bones basics:

1. Do keyword research. Find out what keyword phrasesyour target audience use or searching. Ask your currentclients! Use 2-3 word phrases and choose 15-20 phrases.

2. Use keywords in your pay-per-click ad. You want toreach your perect clients only.


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3. Does your ad oer a solution to their problem? For

example: I they search or marketing help, your ad mightsay, Free marketing tips.

4. Mind your budget. Watch what you are spending oryour ads and stay in your budget.

#2(c): Deliver Other Traffic

Tere are many, many ways to receive trafc to your siteincluding article writing, joint venture partnerships andnetworking. Receive a list o 101 list building tips athttp://www.jenblackert.com.

#3: Build a RelationshipTis topic reers to the call to action, described in #1 part 4under the topic Website Set-up: Receiving Leads. You havecalled them to opt-in and in doing so, you have collectedtheir contact inormation (at least I hope you did). You

want your prospective audience to get on your marketing

list so you can email them.

Now, you start sending them weekly, bi-monthly ormonthly e-mails. We have already addressed how they areto be written. I recommend using an established companyto manage your list, you dont want to be a SPAMMER!


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#4: Call Them to Take Action

Find reasons to get your targeted prospects to take action.How can you get them to revisit your website or blog?Let them know you have added a new article or product.Create a competition. Make them nd something in agiveaway. Be creative and nd reasons or them to come

back to your site.


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Law #10

Leverage & AutomateYour Systems

97% o all ailure is due to the SYSEM and not theperson. - W. Edwards Deming

All true wealth stems rom systems. Tink about it. Iyou are trading hours or money, you will never create true

wealth. Rich people invest their money and let the stocksdo the work.

Systems are also universally attractive because theycontinually deliver a clear, concise, consistent messages. Inchapter 7, you created your compelling messages. Now it istime or you to make them golden and put them in thesystem.


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Lets get down to it.

Create a Business Blueprint

Where do we start? Well, we start rom the beginning.

Assignment:

Step 1. Create a What am I doing list?

Pull out a tablet and carry it with you or at least one week.Make a list o everything you do. No details needed. Justa line item, number them, and leave space between eachor notes.

For example:

1. Write article

2. Check e-mail

3. Call reerral prospect4. Create proposal

5. urn low hanging ruit into clients

Step 2. Next to each item rom step 1, write your intended

outcome. Ah, yes. Have an intention behind everything

you do. Next, see visually what you want to get out o

each task. See that smile on your ace when you get a new


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opt-in subscriber. I you attend a networking event, what

do you expect to get out o it? I you have someone on thephone, what do you want (and state it positively)? I you

dont close them on the phone, what would the next step

include?

Example:

1. Write article I intend or this article to be distributedInternet-wide and nd 20 new subscribers to opt-in to mynewsletter on my website.

Step 3. For each line item, write how you intend to getthere. What action steps do you need to take? Tis caninclude a ow chart, a marketing calendar or a how-to list.Tis can be created while you are doing the work the rsttime or revising at a later date.

Example: How to syndicate articles on the Internet?

1. Post original to your website

2. Make modications and submit article online

Step 4: Circle what you dont enjoy and plan to delegatein the uture. Heck, go crazy, and visualize the task beingdelegated. It is important to do what you like to do, so you

will attract more o what you like and not what you dontlike.


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Take Home Tricks

RICK 1: Product Leveraging

What i you created one powerul presentation and usedit over and over again? Ten, this presentation wouldbecome a book, an ebook, an audio program, a speech, acouple o reports and a series o articles. Te articles could

get submitted all over the Internet to give you links to yourwebsite and create interest in your work.

RICK 2: Recycle Your Plans

Yippee, you presented a workshop without a hitch. Great!

Why not wait six months and advertise in the sameplaces at the same times prior to the event, give the samepresentation and sell the audience on your products? Allyou have to do is show up. Tis is also an excellent trick orteleclasses and telecourses.

RICK 3: Create processes as you create programs

I someone emails me or marketing help, I customize atemplate response and send it to them. Tis saves me timeand the mental energy o what I need to say. It also helpsme to be consistent with my marketing materials.

RICK 4: Keep your marketing calendar going

I you have a networking meeting that you like to attend


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AfterwordOK. So you have read the book and completed the exercises.Now what? Do you have any lingering doubts about how

well these laws work? Want some ongoing help?

Receive a special ree git rom the author on the nextpage


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FREE One-Month Membership

Jen Blackerts Monthly Membership Programor Inspired Entrepreneurs

Receive ongoing group coaching & help!

Yes Jen, I want to take you up on your oer o a FREEOne-Month Coeeshopreneur Membership

1. Group Coaching Membership (2 trainings monthly)

2. 40% discount on all products and classes

3. Jens Million Dollar Rolodex

Tere is a one time charge o $9.95 to cover administrationees. You can cancel anytime through paypal.com or byemailing me at [email protected]. I you would like tocontinue membership ater 1 month, you will be charged$47 per month.

Sign-up now!


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About the Author Jen Blackert is a woman on a mission. Her passion iscontagious. She has dedicated her lie to being the simple& un liestyle expert. Jens exudes a charismatic presencethat has a loyal an base and numerous success stories. Herprinciple system called Te Simple Way is based on time-

honored universal wisdoms to teach us how to love the liewe lead.

Jen has authored o several books, and programs, includingSeven Dragons: a guide to a limitless mind and Discover

Your Inner Strengths co-authored with Steven Covey andKen Blanchard.

o learn more about Te Simple Way or Entrepreneursand receive weekly simple thoughts rom the author, visit

www.jenblackert.com

Contact by email: [email protected]


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Documents

Simple Marketing 12 Sept