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Simmtronics Semiconductors Limited( www.simmtronics.com
)
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Company Snapshot
• Established by a first generation technocrat it is a premium products and solution Company operating in IT hardware space since 1992.
• Pan India Presence - Distribution network spread with 18 offices supported by a network of 2,000 dealers.
• Transnational Player - Offices located across the globe – Singapore, United Arab Emirates (UAE), UK, Thailand, Taiwan, China, Indonesia Srilanka, France and USA with wholly owned subsidiaries in Singapore, Dubai and USA. The Company has sales to 14 countries in the world.
• Strong client base with a proven track record of product and component sourcing capabilities globally - Some of them are:
• Won 55++ awards in the last 3 years from various Government, International Semiconductor Companies and print media.
• State of the art 4 manufacturing Facilities - Three in India and one in Singapore. Quality Certification - ISO:9001 Certified and RoHS complaint.
• Global Associations with:
Product ProfileThe Company started as a Memory Modules company and presently produces 40% of the IT components used in the Computer i.e. Memory Modules , Motherboards VGA Graphics Card, Pen drives/Micro SDs etc
•As forward integration, company has started producing Net books, Laptops and Desktops and due to its control of 40% value of input components, commands an unmatched pricing advantage to establish and position its products.
•New Product Launched during last year
•Net books - Launched in March 2010,sold 15,000 netbooks till date and has order intents of 80,000 to be supplied within next 6 months•Personal Computers- Launched in June 2010•Laptop – Launched in September 2010•Projectors – Launched in 2010.Projetcor are of many types.
Electronic Manufacturing Services
EMS solution provider for the software embedded based products. Specializes in high reliability and complex PCB assembly.
Skilled in prototype to volume manufacture and offers turnkey solution designed to match customer’s exact requirements. Lined with in-depth and lead free capabilities. The line includes machines of DEK, Suzuki, Assembleon, Juki, Samsung, Heller,Vitronics.
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Corporate Timelines – Simmtronics
HO at Delhi 4 Manufacturing FacilitiesGlobal sales offices in 11 countries
founded
Simmtronics as a Memory
Module Brand in USA
1992 200920082006-200719981994 2000
Set up Manufacturing Facility in Singapore2nd Manufacturing Facility in India
2005
Launch of Motherboards and VGA Cards
Became No. 1 Memory Brand in India
Set up manufacturing facility
in India
Entered the Telecom Sector
2010
Manufacturing unit of Motherboards and Graphic CardsAssembling of SimmBooks and LCD Monitors
Launch of PC/Laptops
Set up manufacturing facility
in USA
More than 19 years of experience in the Computer Hardware Industry
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Global Associations Contd.
Simmtronics has tremendous support from the leading names in the global Semiconductors and Telecom Industry. A few of them who are rendering 100% full support are :-
Intel: Simmtronics has been very closely associated with Intel for the past 8 years and has strengthened its ties with participation in Intel’s Global Channel Conferences over the past few years. Simmtronics initiative is to be the 1st company to launch Intel Chipset motherboards.Was Awarded MEDIA GOLD AWARD at Intel ISS in 2008. Leader in CPU, Motherboard and other computer accessories
AMD :Simmtronics also supports AMD chipset motherboards.
Leader in CPU Manufacturing
VIA : Simmtronics has exclusive distribution in 11 countries with an association with VIA technologies. Simmtronics is manufacturing the entire range of VIA products – Motherboards, thin-clients, Laptops, Netbooks, Touchpad. Simmtronics has launched the cheapest SIMMVIA PC for US$ 199 globally.
I B M : Simmtronics has associated with IBM for the SimmBook business globally. Simmtronics manufactures the SimmBook and is loading the IBM software on the SimmBooks. IBM and Simmtronics are catering to the Global market needs together.
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Global Associations
Hynix : Hynix Semiconductors Korea has awarded Simmtronics with Best Customer Support award in 2006/ 2007/ 2008 / 2009. Simmtronics has excellent support from Hynix for supplies of chipset and components for manufacture of Simmtronics products.
Samsung: Samsung Semiconductors Korea has been supporting. Simmtronics since 1994 for supplies of chipset and components for manufacture of Simmtronics products.
Nvidia Corporation, USA : Simmtronics today is the largest Nvidia partner in India and few countries.Won– BEST PARTNER AWARD (Gold Award – 3 Awards – MCP / GPU / Support)
ATI , USA : Simmtronics has already associated itself with ATI for manufacture and distribution of ATI Chipset VGA Graphics cards
World Leader in Memory Chip Manufacturing
Leader in IC Manufacturing
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Key Business Drivers
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Product Profile
Motherboards
Memory Modules
AIOProviding all key components used in a
desktop
Graphics Cards
Flash Drive
Projector
HDD
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Memory Module
• Considering the size of the market, Simmtronics has a huge opportunity to grow and take over the market share of smaller players. Simmtronics manufactures Desktop, Laptop and Server memory modules.
• The Company has over 6000 different memory modules for Desktops, Laptops/ Notebooks, and Servers, which are 100% compatible with Acer, Compaq, HP, IBM, Intel, etc.
• The capacity of the memory modules produced by Simmtronics ranges from 128MB to 4 GB.
• Simmtronics Memory Modules have a life time warranty and a support of Global service network.
• Simmtonics has progressed from producing:
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Motherboard
• The Company has progressed in the following manner for the type of chipset in the Motherboard:
• With the growth of the PC/laptop market, there is a huge potential of growth for demand for motherboards
• Simmtronics Motherboard has 36 months warranty against manufacturing defects and major advantage over any manufacturer in India is its local RMA support.
KEY FEATURES OF THE MOTHERBOARD
LAN Realtek RTL8100C 10/100MBPs CPU Intel®
CoreTM 2 Quad / Intel®
CoreTM 2 Duo / Intel®
Pentium®
D / Intel®
Pentium®
4 / Intel®
Celeron®
D Processor
Audio/Graphics 8 Channel HD Audio/ Intel®
GMA 3100 onboard
FSB 1333/1066/800/533 MHz for LGA775 Socket
Slots 2 x PCI, 1 x PCI-E x 16 Chipset /Header
Intel®
G31/ICH72 x USB, 4 x SATA, 1 x FDD, 1 x IDE
Ports 1 x PS2 Mouse, 1 x PS2 Keyboard, 1 x Serial Port, 4 x USB Port, 1 x LAN Port, 1 x VGA Port, 1 x Multiple Stereo Input
Memory Supports DDR2 -
800/667, 2 x 240 pin DDR2 DIMM Socket, Upto 4GB
SIMMTRONICSIS THE ONLY MOTHERBOARD MANUFACTURER IN INDIA
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Desktop PC
KEY FEATURES OF THE DESKTOP PC
PROCESSOR Via C7-D 1.6GHz
HARD DISK 250GB
RAM DDR 2 ,Max. to 4GB
MOTHERBOARD VIA
OS Ubuntu
MONITOR 15.6”
LCD
• Simmtronics has launched the cheapest PC , Globally.
• The Major cpmponents for the PC are being manufactured by us.
• Simmtronics has a latest tie up with VIA technologies, leading manufacturers of chipsets,to manufacture cheapest PC , worth cost only $199 , with an UBUNTU OS loaded in it.
• Simmmtronics has tie up with VIA in 11 countries, for its exclusive distribution.
VIA BASED – SVA1635S
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Desktop PC
INTEL ATOM
INTEL i3 AMD
PROCESSOR Atom 1.66GHz
I3-
530 2.93Ghz
AMD 2.8 Ghz
HARDISK 250 Gb 500 Gb 500 Gb
RAM 1Gb 2Gb –
4Gb 1Gb –
2Gb
MOTHERBOARD ATOM H55 SIMM N61D2(K)
OS Ubuntu Ubuntu Ubuntu
• Simmtronics has full range of PC’s built on Intel / AMD processor
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Simmbook/Netbook
• With new technologies like cloud computing emerging, the Simmbook of the Company is with LotusLive, Lotus Symphony, Lotus Notes and Ubuntu Linux and provides customers with a complete solution (IBM Lotus Symphony is a full suite of applications for creating documents, spreadsheets and presentations).
• Simmtronics manufactures SimmBooks with IBM co-branding and IBM supports Simmtronics inmarketing the SimmBook on a global basis.
• Simmtronics has associated with IBM for the SimmBook business globally. Simmtronics manufactures the SimmBook and is loading the IBM software on the SimmBooks.
Features of the Simmtronics Netbook/SimmbookIntel Diamondville Single Core Processor N270 HDD Support SATA HDD (Up to 500GB)
1.6Ghz@133MHz FSB 2.5W(Atom Processor)
Built-In 2 speaker, Internal Microphone Wireless LAN Interface, Bluetooth, PC Camera
Support SATA & EIDE support and HD Audio ETHERNET LAN 10/100 M Ethernet Controller
DIMM DDR2 memory slot -
support up to 2GB Card Reader 3in1 MMC/SD/MS/MS
LCD Screen 10.1/2’
LVDS LCD 1024*600 Pixels Power System Battery 3 cells / 6 cells Li-Ion battery pack(2,200MAH)
SIMMTRONICSIS THE ONLY NETBOOK MANUFACTURER IN INDIA
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Graphic Cards
• The Only VGA chipset manufacturers in the World are ATI, Nvidia.• Simmtronics uses both Nvidia and ATI chipset to manufacture these VGA cards.• Simmtronics Graphic Cards has 36 months warranty against manufacturing defects
GT240GT220
GT210
GTS250
9500GT
9300GT
ATI -5770
ATI -5670
ATI-5570
ATI-5450
ATI-4650
ATI-4350
ATI PCIExpress Series
NVIDIA Series
9800GT
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PROJECTORS
Simmtronics has recently launced projectors in market .
Different types of projectors are Desktop, Home Theatre, Overhead.
Projector types in which it is coming are LCD , DLPM CRT
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HARD DISK DRIVE
CAPACITY , PERFORMANCE & POWER
80GB – 3TB
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Solar PC
Solar Powered Desktop PC
Power Efficiency In True Sense
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Electronics Manufacturing Services
Services provided
SMT Assembly
PCB Assembly
Design to Manufacture
Test, Inspect and Repair
Global Sourcing
Quality Service
Box Build
Third Party Logistics
Prototyping & Volume Manufacture
Component Programming
Advantages of Simmtronics-
Turnkey Solutions to Railways, Defense, Telecom, Automotive and IT Industry
Skilled in prototype to volume manufacture
Offer turnkey solutions to match customer exact requirements
Utilizes modern electronic manufacturing techniques to ensure products assembled and tested are of highest standards which ensures it operates as a low maintenance supply to customer
Excellent Infrastructure: Manufacturing in excise exempt zone, Global sourcing facilityMinimizes Time-to-Market and meets all delivery commitments
Reduce costs through re-engineering, lower components & labor costs
International presence through own distribution hubs
in Singapore, Thailand, Vietnam, Taiwan, China, Indonesia, Sri Lanka, UAE, UK, France & USA.
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Recently Launched/under Launch
AIO AIO -- All in One Personal All in One Personal ComputerComputer
KPCKPC-- Key Board Key Board Personal ComputerPersonal Computer
LCD LCD -- MonitorsMonitors PenPen-- DriveDrivePROJECTOR
HDD – Hard Disk Drive Solar PC
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Association With VIA
Simmtronics has tied up with VIA Technologies (leading manufacturers of chipsets), for manufacturing entire range of VIA products in Sept 2010.
The tie up is on an Exclusive basis for the following countries :INDIA, SRILANKA BANGLADESHPAKISTAN UAEDUBAI SYRIAJORDAN TURKEY AFRICA ALGERIA GHANA
Simmtronics is manufacturing the entire range of VIA products – Motherboards, thin-clients, Laptops, Netbooks, Touchpad.
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Company Network- At a Glance
Simmtronics Semiconductors PTE Ltd., Singapore
Simmtronics Semiconductors Limited -
India
One Manufacturing
Facility
100%Subsidiarie
s
Three Manufacturing
Facilities in IndiaSales Offices
Simmtronics Semiconductors Ltd. FZE, Dubai
Simmtronics Semiconductors Inc. USA,
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Distribution Network• Holding Company- Simmtronics Semiconductors Ltd India. It has an
employee strength of 240 employees comprising of approximately 120 workers and 120 people at the head office and various branches as on March 2010. Globally 300 personnel in the team.
• The Company has three subsidiaries namely Simmtronics Semiconductors Pte Ltd. Singapore formed in 2005 , Simmtronics Semiconductors Ltd. FZE Dubai formed in 2009 and Simmtronics Semiconductors Inc. , USA formed in 2010.
• The Singapore subsidiary has a manufacturing unit while those at Dubai and USA are only sales / marketing offices. Goods are shipped to WOS from Singapore and India.
• Singapore manufacturing plant primarily Memory Modules and programming and testing of pre-assembled Motherboards and VGA cards.
• Production of other products like Motherboards, Netbooks, PC, VGA cards are at the manufacturing facilities in India.
• Besides the above subsidiaries the Company also has marketing offices in Bangladesh, Sri Lanka, Thailand, Jeddah, Egypt, UAE, UK, France, Vietnam, Thailand and Indonesia.
• Company has 18 offices in India
.
* Factory
INDIA
SRI LANKA THAILAND
VIETNAM
UAE
UK
USA
SINGAPORE
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Simmtronics Offices
INDONESIA
FRANCE
IRANTURKEY
.
* Factory
INDIA
SRI LANKATHAILAND
VIETNAM
UAE
UK
USA
SINGAPORE
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INDONESIA
FRANCE
IRANTURKEY
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Manufacturing Facilities
Singapore FactoryIndia Corporate Office
Facility Area of the Facility
Bhiwadi- (leased)- established in 2000 2400 square metre
Roorkee (Unit I)- Tax free Zone- established in 2005 5,000 square feet
Roorkee (Unit II)- Tax free Zone- established in 2009 35,000 square feet
Singapore- established in 2005 1,200 square metre
India factory
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Manufacturing Facilities
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SMT Facility
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0201, uBGA’s, CSP’s, COB’s, ODD connectors,Large BGA’s
Flexible line.
State Of Art High Speed SMT Line
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Quality Standard
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Line Flow Block Diagram Description
Material receiving
IQC INSPECTION
MRS & AVL Check
Solder Paste Printing
- Material receiving in respective warehouse.- Inspection & FIFO sticker pasting.- Location definition & storing.
- GRN Generation- Components Inspection & Identification as per BOM.- Components testing with LCR/Smart tweezers- Material storage in defined area.
- Material Requisition.- Material Kitting.- Material Issue to Line
- PCB Serial No pasting.- Solder paste printing.- 30x Inspection
Quality Systems
Line Process Flow Chart
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Wave Soldering
PCB Functional Testing
Inner Box Preparation
- Wave Soldering.- Touch-up- Visual Inspection
- PCB Functional Testing.- Functional Testing seal.- Transfer to packing
Line Flow Block Diagram Description
Quality Systems
Line Process Flow Chart
- Box Preparation.- Visual Inspection- Sticker Pasting
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SMD Placing
Reflow Soldering
Slide Line
- Chip Placing.- Set up table verification.- Component Loading history Maintenance.
- Reflow Soldering.- Visual Inspection.
- Through Hole Component Placement.- Visual Inspection.- PCB Stacking.- Slide Line- Visual Inspection.
Line Flow Block Diagram Description
Quality Systems
Line Process Flow Chart
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Boxing
Shipping
- FQA/Burnin Test.- FQA Test report generation.
- Bar-coding sticker pasting.- Accessory packing.- Report generation.
- Boxing Preparation.- Visual Inspection- Boxing.- Palletizing.
- Container Inspection.- Unit loading.- Shipping.
Quality Systems
Line Process Flow Chart
Line Flow Block Diagram Description
FQA Test
Packing
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Awards and Recognition- 55++ awards in the
last 3 years
Gold Medal for “Fastest Growth of GPU (VGA)”, Gold Medal for “Fastest Growth of MCP (Motherboard)” & Silver Medal for Highest Sale of MCP(Motherboard) from NVIDIA at NVCC4 - 2008.
Awarded MEDIA GOLD AWARD at Intel ISS in 2008
Best Memory Company Award 2005, 2006, 2007, 2008 – FICCI
Best Memory Company of 2003,2004,2005,2006,2007,2008, 2009, 2010- VAR
Best Memory , Motherboard, Low Cost PC Award – NCN 2010
Corporate Excellence and Best Memory Company of India Award From Commerce & Industry Minister, Govt of India: 2004, 2005, 2006, 2007, 2008
Global Achievers Award – IES 2010
Best Green Motherboard , CPU Platform -2010 NCN
Channel Champion 2004, 2005, 2006 , 2007, 2008
Gold/ Silver Award for Memory Modules’ 2006 /2007/2008 – BuyComs Thailand
Continuous Support to Hynix Semiconductors in 2006,2007,2008
Bharat Gaurav Puraskar 2009 - (Pride of India)
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Awards and Recognition- 55++ awards in last
3 yrsBharat Gaurav Puraskar 2009
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How the Company Achieving this……
RIGHT MIX OF ALL