SIglo21 Media Kit 2012

7/31/2019 SIglo21 Media Kit 2012

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2 0 1 2 M E D I A K I T


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Top New England Latino News Source

Since 2000, Siglo21 has served as a leading weekly Hispanic newspaper in New

England, featuring local, national and international news; interviews and articles of

public concern in the areas of education, health, politics, social issues, andentertainment. Siglo21 has special sections covering social and business events,

sports, real estate and classified ads.

Our experienced team of professional journalists, print and video editors, art

designers and urban photographers continue to raise the bar in the Hispanic

journalism arena.

The Siglo21 editorial team consists of individuals from diverse backgrounds and

ethnicities, which enable us to offer diverse perspectives in our special editorial

section.

The Flagship Newspaper


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Siglo21s New England Hispanic market is highly diverse.

They hail from 22 Spanish speaking countries, and they

range from first generation seniors and baby boomers to 2nd

and 3rd generation young adults. They vary in levels of

acculturation and possess different bilingual capabilities.

However, all share a common characteristic - they proudly

consider themselves Latino/Latina and they strongly identify

with their culture, values and heritage.

Connecting with a Bilingual

Latino Readership

Local News

National News

International News

Business Marketplace

Politics

Arts, Cinema & Entertainment

Health & Wellness

Lifestyle & Culture

Professional Sports

Jobs/Career/Education

Siglo21 focuses its content on the issues that are mostrelevant and impactful to Latinos world in New England.


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Siglo21 Profile

Circulation

Average # of Pass

Along Readers per

Copy

Average # of! PassAlong Readership

per Week

Average # of Pass

Along Readership

per Month

Average # of Pass

Along Readership

per Year

25,000 copies per Week 2.5 62,500

100,000 copies per Month 250,000

1,300,000 copies per Year 3,000,000

Established: 2000 Present

Ownership: Siglo21 Media Group is proud to be 100% Hispanic owned and operated. Its owner, Victor ManuelGonzlez Lemus, is a respected newspaper publisher with more than 29 years of international journalistic experience.

Format: 5 Column, Full-Page Size 11x14 Siglo21s vibrant and eye catching layout and design sets high standardsin print media.

Distribution: Hundreds of pinpoint, high traffic locations throughout major urban centers throughout New England.Our strategic, multi-state distribution (MA, MH, and RI) offers our clients the widest advertising footprint for their

marketing dollar.


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Completely redesigned publication

Expanded multiplatform marketing opportunities

Increased use of English language

Editorial sponsorships:

Business and Finance

Health & Wellness

Career and Education

Innovative ad sizes, shapes, and print options for brands to stand out.

Strategic delivery methods

Whats new in 2012?


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Distribution

Merrimack ValleyLowellLawrenceMethuenHaverhill

Western MAChicopeeSpringfieldHolyoke

NorthshoreSalemReverePeabody

Metro-WestFitchburgFraminghamLeominsterMarlboroughWorcester

Southern NewHampshireSalemManchester

Nashua

Greater BostonBostonBrooklineCambridgeChelseaEverettLynnMaldenNewtonSomervilleWaltham

Woburn

Boston-SouthshoreQuincyNew Bedford

Rhode IslandCentral FallsPawtucketProvidenceWoonsocket

Hundreds of pinpoint, high traffic locations throughout major urban centers throughout New England. Our strategic, multi-state

distribution (MA, MH, and RI) offers our clients the widest advertising footprint for their marketing dollar. Our distribution ensure

that your message reaches all Latino markets in New England, not just some markets.


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Distribution

Businesses and Corporations

Churches

Professional Associations

Chambers of Commerce

Hospitals and Community ClinicsSpecial Events/Festivals

Retail Outlets/Grocery Chains

Advertiser Locations

Public Libraries

Banks

College Campuses

Doctor and Dental OfficesHair, Beauty and Nail Salons

Reception and Waiting Areas

Select Direct Mailings

You will find us at:


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Tickered Buttons

Online Media www.siglo21.com

Video Content
http://www.siglo21.com/http://www.siglo21.com/


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Online Media www.siglo21.com

Box Units

Leaderboard
http://www.siglo21.com/http://www.siglo21.com/


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Latinos represent the largest ethnic population

in Massachusetts and the state is the 15th

largest Latino market in the U.S.

In Massachusetts, the Latino population grew

46.4% in the last decade, while the states

overall population grew 3.1%.

There are 627,654 Latinos in Massachusetts

in 2010, or 9% of total population, a jump from

428,729 in 2000.

In 120 Massachusetts cities, the number of

Latinos doubled during the last 10 years.

Purchasing power in Massachusetts totaled

$12.4 billion (2009)an increase of 381.5%since 1990.

Demographic & Economic Growth.


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Latino median age, 26, compared to

non-Latino white median age of 42.

139% more likely to have children

age 2 and under living in the

household.

195% more likely to have six 6 or

more people living in the household.

The average Latina will have 3

children in her lifetime compared to

1.8 for non-Latina whites.

Sources: Pew Hispanic Center, U.S CensusBureau, Selig Center for Economic Growth at the

University of Georgia

The Future.

Did you know?

Hispanic children are

overwhelmingly U.S. born. Fully

91% of Hispanic children were

born in the U.S., compared to only

47% of Hispanic adults, yet theseyoung, acculturated bilingual

Hispanics still feel a deep sense

of Latino identity.


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Advertising Sizes2 0 1 2 P R I N T R A T E S

Ad ScapeDesigns

DimensionsCost perEdition

L-Truck1.5 W x 12.5 H

x 4.8 W

Contactyour salesexecutive

Book Ends1.5 W x 12.5 H

(x2)


U-Double Truck 1.5 W x 12.5 Hx 19.6 W

Contact

your salesexecutive

L-Double Truck1.5 W x 12.5 H

x 19.6 W


Standard ADSizes

Dimensions Cost per Edition

FULL Page9.75 x 12.5

(6 col x 12.5)$2,000

Half Page9.75 x 6.25

(6 col x 6.25)$1,100

Quarter Page4.75 x 6.25

(3 col x 6.25)$600

Eighth Page4.75 x 3

(3 col x 3)$325


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Advertising Sizes2 0 1 2 O N L I N E R A T E S

Description Dimensions Cost per Month

Leaderboard 728 x 90 pxContact

your salesexecutive

Skyscraper 160 x 600 pxContact

your salesexecutive

Box Unit 300 x 250 pxContact

your salesexecutive

Button 200 x 60 pxContact

your salesexecutive


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Mechanical Specs,

Payment and DeadlinesColumn Widths

1 column 1.5 inches

2 columns 3.2 inches


4 columns 6.4 inches5 columns 8.1 inches


Ad Formats:

jpeg., PDF, EPS

Line Screen:

85 LPI

Advertising Deadlines:

1 Week prior to Publication Date.

Discounts:

Non Profits Receive a 25% discount

Free Standing Inserts:

$85.00 per ThousandPayable upon receipt.

We accept checks and credit cards.Please make checks payable to:

Siglo21, Inc.

316 Essex Street, Suite 305

Lawrence, MA 01840

Documents

SIglo21 Media Kit 2012