Inserts for Deactivate trailer

Slogan

When life is online, your life is on the line

We chose this as our slogan in our horror trailer because it is short and catchy so when the audience read it, it will make them think and the reason we have placed the word “online” in blue is to resemble the theme of Facebook in our trailer and this will create enigma in the audience as the film is mostly aimed at a target audience of around 18 years, most of which are everyday users of social networking site such as Facebook so when they realise the connection between the colour of the words on the screen and Facebook they will start wondering how the two will be linked, thus leading them to go to watch the film.

Inserts

insert – after the book has fallen off the shelf

Based on a true story

Inserting this as the first piece of text in our trailer will draw full attention of the audience because when they read that what they are about to see is based on a true story because it is a real incident and could also happen to them at any point. This sense of fear and the possibility of such events happening to the viewers make them want to go watch the movie.

2nd insert – after the flashback

The past has returned...

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When life is online, your life is on the line