Shropshire Star advert analysis

Layout and FontThe layout of this newspaper advert is simple yet effective. Masthead at the top with and image in the centre of the page along with text at bottom with another small image of the newspaper folded up below it. The way the magazine is layed out causes the reader to look at everything on the page. The route of the eye follows vertically down the page from the masthead o the image at the bottom.

There is a small variety of font style. The masthead differs from the text below. The style is simple making it clear and easy to read. The masthead uses bold font, along with the image it stands out on the page. It is the first thing the reader looks at, it also helps with the route of the eye. Compared to the masthead the subheading doesn’t really stand out at all. The boldness of the masthead belittles the subheading reducing its clarity. As well as the font style the size differs too, it starts large from the masthead and the then gradually decreases down the page. The website at the bottom is difficult to read due to its small size. The text uses a fairly small font size but its big enough to be able to read.

Colours and Images

The use of colour is limited making the advert quite dull and boring. However the two images on the page add vibrancy due to bright colours like blue and green used. The background is just plain white, it may be simple but its effective because it makes everything on the page to stand out. The font colours are also similar, black and white nothing special. Although they stand out well on the white background.

The main image of a the newspaper folded up into a paper aeroplane is very creative. it seems appealing to the reader, possibly indicating that it comes out on a day to day basis giving the reader fast and frequent news. The image also stands out very well on the page due to the white background. It’s the focal point of the page. Its one of the first things the reader looks at along with the masthead.