BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Semester 1

Module Title FINAL MAJOR PROJECT Doc. Code OUGD303

Brief/Session/Document Title Shrewsbury Flower Show 2013 Brief Design both the print and digital collateral for the proposed rebrand of the 2013 Shrewsbury Flower Show (MMXIII) to help promote to both a more varied, and contemporary audience, as well as expanding the visitor circulation to a National audience as opposed to the largely existing Shropshire- based, local tourism that the show currently attracts. Background / Considerations Evaluate the existing shows tourist statistics, and a way to introduce the show to a wider range of age ranges and interest groups, creating a rebranded design which caters for a youthful, contemporary target market, but also ensures that the older generation of visitors do not feel alienated, with that design that also remains reasonably faithful, or as an ode, to the traditional, medieval town.

Mandatory Requirements Deliverables

- Research the existing client/tourist market for the show, and review other companies’ methods of widening their target audience through various methods and techniques.

- Research the history and heritage of the town of Shrewsbury and the flower show to influence brand deliverables.

- Develop a wealth of knowledge about the flower show (as well as photographic documentation) for editorial and promotional design outcomes.

- Printed leaflets/publication - Signage (outdoor/labelling) - Invitations - Website mock up - Posters - Tote bags - Disposable camera case

Studio Deadline Module Deadline 12 – 26 March

29 May 2013, 1PM

This brief should be read in conjunction with the module brief. Please refer to module information

at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.