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“I believe that in design, 30 percent dignity, 20 percent beauty and 50 percent absurdity are necessary.”

- Shigeo Fukuda

Shigeo Fukuda

Born in 1932 to a family involved in making toys

Attracted to minimalist Swiss Style graphic design

Graduated from Tokyo University of the Arts

Shigeo Fukuda

Prankster Fukuda never forgot to employ visual trickery, even in the design of his own house

His venture into optical illusion was as much an act of passion as a calculated move to set himself apart from his brilliant contemporaries

Indirect and abstract forms of expression

Sense of play, humour, graphic wit

Innovative approaches that turn common sense perceptions upside down

Wide range of media

(from left, clockwise)

Impossible triangle,

3D construction of Escher’s impossible “Waterfall”,

Shadow sculptures (shadow, as opposed to actual form, represented the subject),

Main gate with elusive entrance at 1st Japan Expo

Logo-simplicity, minimal graphics

Universal persuasive power- Style and symbolism

Economy of line and clear delineation of form / Bold colour and layout

Sociocultural concernsMaster of visual puns

Ambiguous, or impossible figure/ground relationshipsA communication that is non sales-oriented

Drawing references from the pastArtistic conceit

Purpose: To intrigue and dfdfdfdf mystifyVisually elusive, sometimes inaccessible?

“My interest is how to disorder a human computer. It is like a quiz contest.”

“I have found myself contradicting myself in order to avoid conforming to my own taste.”

- Marcel Duchamp