SHFL 2013 Analyst Day Presentation

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    SHFL entertainment!2013 INVESTOR DAY

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    During this presentation and the Q&A session, various remarks including certain ofthose set forth on slide 22 and that are not purely historical, constitute forward-lookingstatements for purposes of the safe harbor provisions under the Private SecuritiesLitigation Reform Act of 1995. Our beliefs, expectations, forecasts, objectives, plans,prospects and strategies for the Company, including, without limitation, those

    concerning expected operating results, revenues and earnings are not guarantees of

    future performance and are subject to risks and uncertainties that could cause actualresults to differ materially from results expressed or implied by the forward-lookingstatements. Additional information on risk factors that could potentially affect theCompanys financial results may be found in documents filed by the Company with theSEC, including the Companys current reports on Form 8-K, quarterly reports on Form

    10-Q and its latest annual report on Form 10-K and are based on information availableto us on the date hereof. We do not intend, and assume no obligation, to update any

    forward-looking statements. Readers are cautioned not to place undue reliance onforward-looking statements, which speak only as of the date hereof. We will also be

    discussing certain financial measures such as Free Cash Flow and adjusted EBITDA,which represent non-GAAP financial measure. !!

    FORWARD-LOOKING STATEMENT

    2

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    AGENDA Company Overview!

    1H Financial Update!

    Americas Update!

    Australia & Asia Update!

    Product Innovation!

    iGaming!

    Why Invest!

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    what we do

    Proprietary Table Games, Side Bets, & Progressives

    Electronic Gaming Machines

    Utility Products

    Electronic Table Systems

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    EXECUTIVE TEAM MEMBERS

    Gavin Isaacs Linster Fox Roger Snow Katie Lever Lou Castle Adrian Halpenny Deron Hunberger

    Chief ExecutiveOfficer

    Chief FinancialOfficer

    Chief ProductOfficer

    Executive VP &General Counsel

    Chief StrategyOfficer

    President of SHFLAustralasia

    Senior VP ofSales

    14 years ingaming

    industry Most recently

    served asCOO of BYI

    32 years ofexperience

    Former CFOof CHRK and

    ANCPA

    13 years atSHFL; 5 in

    seniormanagement

    roles includingproductdevelopment

    12 years ingaming

    industry Most recently

    served as GCat GCA

    Co-founder ofWestwood

    Studios Most recently

    served as VPof Studios atZynga

    8 years ingaming

    industry Former GM of

    SRX global(contractmnfg.)

    23 years ingaming

    industry Previously with

    Konami andAristocrat

    with us today!

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    OTHER SHFL TEAM MEMBERS

    Colin Helsen John Hemberger Brandon Knowles Peter Wilkins

    GM UtilityProducts

    GM ProprietaryTable Games

    GM ElectronicTable Systems

    GM ElectronicGaming

    Machines

    with us today!

    Peter

    Kimo Akiona Julia Boguslawski John Strickland Jiro Kawakami Dan Taylor

    Sr. VP &Corporate

    Controller

    VP - InvestorRelations &

    Corp. Comm.

    VP - Marketing InvestorRelations Analyst

    Media RelationsManager

    Jiro

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    GEOGRAPHIC DISTRIBUTION OF REVENUE

    7

    canadaQ2 YTD 2013: 3%Q2 YTD 2012: 3%

    united statesQ2 YTD 2013: 45%Q2 YTD 2012: 45%

    europeQ2 YTD 2013: 5%Q2 YTD 2012: 3%

    australia/nzQ2 YTD 2013: 31%Q2 YTD 2012: 36%

    other americasQ2 YTD 2013: 2%Q2 YTD 2012: 2%

    asiaQ2 YTD 2013: 14%Q2 YTD 2012: 11%

    Offices in: Las Vegas, NV / Eden Prairie, MN / Austria / Australia / Macau / Mexico / Gibraltar / Singapore / Argentina / China !

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    1H 2013actual

    1H 2012actual

    y-o-ychange

    (in millions, except per share and % amounts)

    total revenue $136.2 $122.1 12%

    recurring revenue $62.5 $56.8 10%

    gross margin 64.6% 64.1% 50 bps

    capex $13.1 $15.1 -13%

    adjusted ebitda $43.2 $42.0 3%

    earnings per share* $0.33 $0.31 7%

    net debt** $0.0 $0.3 -100%

    *EPSof$0.31in1H12includesimpactofapproximately$0.03forduediligenceexpensesincurredinconnecAonwiththeterminated

    OngameacquisiAon**Onpril30,2013,theCompanyscashandcashequivalentsexceededitstotaldebtby$33.0million.

    FIRST HALF 2013 UPDATE

    8

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    RECURRING REVENUE

    9

    (inmillions,except%amounts)

    $26.6$27.7 $27.8

    $28.9$29.9

    $31.5 $31.3 $31.2

    46%

    42%

    50%

    44%

    47%

    43%

    53%

    40%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    $0

    $5

    $10

    $15

    $20

    $25

    $30

    $35

    Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Q2'13

    recurringrevenue recurringrevenueasapercentageoftotalrevenue

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    North America!

    Slot Rollout in North America!

    South & Latin America!

    Deron Hunsberger

    Senior Vice President of Sales

    AMERICAS UPDATE

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    NORTH AMERICA

    Market trends & customers!U.S.!

    Corporate, regional, tribal!

    Canada!Provincial!

    Opportunities!

    Shufflers

    !

    E-Tables!

    Proprietary table games!

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    SLOTS IN NORTH AMERICA: OUR APPROACH

    12

    Same platform as SHFL Fusion Virtual;already GLIapproved!

    Selectively and carefully target markets where we can besuccessful!

    Single-cabinet strategy!

    Experience implementing low-cost strategy into Asia andLatAm!

    Leverage ExistingAssets

    Deep content library and compelling math models withproven success in competitive markets!

    Management team with years of experience in the slotbusiness!

    Synergies with SHFLs large service network!

    SHFL already has approx. 280 various gaming and tribal

    licenses in the U.S.!

    Low-CostApproach

    Over 1M slot machines!Underserved for sale segment accounts for approx. 85%

    of the total U.S. slot market!

    Replacement cycle approx. 65K+ machines per year!

    Opportunity toServe the ForSale Market

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    CURRENT SLOT PLACEMENTS & TRIALS IN THE U.S.

    CA

    69

    MA

    OR

    8MN

    8NY

    112

    californiasold units: 8trial units: 61

    oregonsold units: 2trial units: 6

    minnesotatrial units: 8

    new yorkparticipation units: 112

    currentmarkets

    trialmarkets

    targetedmarkets

    NV

    NMOK

    IA

    LA

    FL

    CT

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    NEXT STEPS

    Align investments with momentum! 14 more titles planned by end of FY13! Focused team!

    o 2 new heads: Sales and Product Management!o Team dedicated to converting AUS/Asia content to

    comply with U.S. requirements!

    Leverage content studio in China!o Big Red Lanterndeveloped in China; straight to US!

    Consideration of local content studio to ensurelong-term success!

    Current Titles ReleasedHIGH-DENOMINATION (+ $0.25) STAND-ALONE PROGRESSIVES STANDARD

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    SOUTH & LATIN AMERICA

    mexico90,000 units

    argentina40,000 units

    peru70,000 units

    colombia

    70,000 units

    chile12,000 units

    uruguay5,000 units

    panama15,000 units

    *SHFLinternalesAmatesbasedoninformaAonfromregulators,gamingpublicaAons,andcasinooperators

    =SHFLpresence

    Slot Market Size by Country*!

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    SOUTH & LATIN AMERICA

    Market trends & dynamics! Growing economies!

    o Mexico!o Argentina!o Peru, Chile, Colombia, Uruguay!

    Global customers!

    !

    Opportunities! EGMs!

    o AUS-style content has historically performed well!

    Utility Products!

    ETS in Mexico!

    !

    Our strategy! Building infrastructure!

    o Mexico and Argentina offices!

    Establishing relationships!o

    Key distributors!

    Building team!

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    AUSTRALIA&ASIAU

    PDATE

    AdrianHalpenny

    Presidentof

    SHFLAustralasi

    a

    Timeline

    New Games

    AUS & NZ

    Asia

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    WHAT SETS US APART

    Innovative math models!

    Cutting-edge hardware!Entertaining content!

    People! Strategic recruiting process for

    game designers and engineers!Effective process!

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    AUSTRALIA & NEW ZEALAND

    EGMs!Strong game performance!

    Regional content!

    As of Q2, 18% ship share across market!oMixed strength in jurisdictions!

    ETS!

    #1 in market (3,800 installs)!

    Introduced Fusioninto market in September2012!

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    ASIA

    Investment in product expertise! Strengthened distributor network! Performance in all product segments!

    Utility expansion!oOver 600 shufflers sold into Asia as of 1H 13!

    Slots momentum!oDuo Fu Duo Cai top performer in Macau!

    PTG steady, but positioning!oDragon Bonusopportunity!

    ETS!oSignificant footprint outside of Macau!oTable Master Fusionlaunched at G2E Asia

    2013!

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    PRODUCT INNOVATION

    Utility Products!

    Proprietary Table Games (PTG) !

    Electronic Table Systems (ETS)!

    Roger Snow

    Chief Product Officer

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    UTILITY GROWTH DRIVERS

    Replacements! MD3for blackjack and baccarat! DeckMate 2for poker!

    o2,000 leased; 2,500 targeted from sold base!

    Approximately 30K shufflers in use ! 21k sold shufflers and 8,100 leased shufflers!

    Worldwide shuffler penetration! 66% on 47k card tables!

    o58% in 2011!

    New openings! Approximately 6,500 new card tables worldwide over the next 3

    years!

    !

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    26

    !

    3-year recurring revenue CAGR: 12% !

    Leasing remains Company priority!

    Replacements represent biggest opportunity

    to grow leases!Marketing and pricing strategies in place !

    Shortened timetable for next-generationproducts (7 yrs vs +11 yrs)!

    New shuffler concepts!

    GROWING THE SHUFFLER LEASE BASE

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    SHUFFLER INNOVATION

    DeckMate 2!

    Poker! Launched2013!

    Replaced the DeckMate;launched in 2002!

    MD3!

    Blackjack, baccarat! Launched2012!

    Replaced the MD1 & MD2;launched in 1993 & 2003respectively!

    iDeal!

    Single-deck specialty! Launched2007!

    Replaced the ACE;launched in 1998!

    one2six!

    Continuous blackjack, face-upbaccarat, single-deck specialty!

    Launched2001!

    Updated in 2009; nextupdate to include optical

    card recognition!

    SHFL-Flex!

    Pay by the shuffle; new shufflertechnology enables leasingopportunities on underutilizedtables!

    Target:mid 2014!

    New innovation!

    B il l in g Co mp li a nc e S e r vi c e E TC E TC

    SMI IT Administration

    iGaming

    ServiceProvider(Cloud)

    Cellular Modem

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    Progressive/add-on upgrades:!

    Approximately 25% of our PTG base has beenupgraded!

    Cross-property progressive (O-WAP)!

    Nexus Commandhardware and Game

    Manager 2software!

    New content and new features:!

    House Money, Free Bet, Fire Bet, MS Stud! Value adds: 6 Card Bonusfor Three Card

    Poker, Deluxefor blackjack side bets, Three

    Card Bonusfor MS Stud! Growing the market:!

    Approx. 30% of tables are proprietary!

    Gaining popularity in intl markets!

    PTG GROWTH DRIVERS

    the wine cellar

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    the wine cellar

    Brand accumulation through development or acquisition! Explore creative ways to extend patent life and/or refresh games!

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    ETS INNOVATIONFusion Hybrid

    Fusion Auto

    Table Master FusionFusion Live

    Fusion Virtual

    Enhanced, revitalized and rebranded Fusionproducts!

    Greater synergies and efficiencies!

    o All share common platform!

    o Various configurations: Hybrid, Virtual, Live, Table Master!

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    ETS GROWTH DRIVERSFUSION Hybrid FUSION Virtual

    !!

    !!

    Upgrade legacy installed base,predominantly in Australia !

    Player acceptance in Asia! New ways to play: Multigame,

    Concurrent!

    Upgrade legacy installed base,predominantly in Australia!

    Electronic-only markets! New ways to play: Multigame,

    Concurrent!

    TableMaster FUSION i-Table!

    !

    !

    !!

    !

    !

    !

    Upgrade opportunities in U.S.! Low-denom alternative to live tables! Electronic-only markets!

    International markets!o Spain!o UK!

    o Mexico!

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    IGAMING

    Lou Castle

    Chief Strategy Officer

    The Market!

    Opportunities!

    Our Approach!

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    NOW LIVE ON GAMEACCOUNT NETWORK

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    sports betting!52%!

    bingo!7%!

    other!1%!

    poker!

    14%!

    other!1%!

    table

    games!

    9%!

    slots!13%!

    live

    tables!

    3%!

    casinogames!26%!

    $28 billion online gambling market as of 2012!GLOBAL ONLINE GAMBLING MARKET*

    *Source:H2GamblingCapital,March2013

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    IGAMING OPPORTUNITY

    35

    Real Money Gambling (RMG) Free-To-Play

    2 core avenues for growth

    Online and mobile versions of our games! Offered in legal, regulated, for-money markets!

    Europe! NJ (casino games), NV & DE (online poker)! Asia!

    Online and mobile versions of our games(playshfl.com)!

    No requirement to pay for play! Web-embeddable games! Stand-alone game apps! Part of social casino apps!

    How it works

    High-margin, recurring revenue:! Participation arrangements with online

    operators ! Licensing our content!

    Casino games profitable part of RMG! Europes online market 11 in 2011*!

    Acceleration of leveling-up! Option to buy additional chips!

    Value to operators! Acquisition of new customers! Engagement of current customers!

    Build brand exposure!

    *Source:H2GamblingCapital,February2012

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    WHY INVEST

    What Sets Us Apart!

    Uses of Cash!

    Latest IR Resources !

    Gavin Isaacs

    Chief Executive Officer

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    WHAT SETS US APART

    38

    Leader in shufflers and table games!

    Reputable, proven, growing company with a healthy balance sheet!Over 3,000 customers located on six continents!Growth in Asia!

    Worldwide MarketLeadership

    Over 2,600 registered and pending patents, trademarks & copyrights!Ability to leverage content over multiple businesses and regions!Many of gamings most well known brands!

    Robust Suite ofContent and Depth

    of IP Portfolio

    Five distinct businesses!Focused on security and efficiency, as well as entertainment!Product Diversity

    Regulatory approvals, licenses, strong intellectual property and research &development costs make it difficult for new participants to enter the industry!

    Service infrastructure 202 worldwide service reps!

    High Barriers toEntry

    Approximately 50% of revenue is recurring; opportunity to grow with iGamingrevenue!

    High margins 64% gross margin in FY 2012!55% of revenue international!

    Strong BusinessModel

    $41M cash balance as of Q2 13; $43M in free cash flow in FY 2012!Zero net debt as of Q2 13!

    Flexibility to invest in growth through the core business or M&A; managereturns to shareholders!

    Stellar Balance

    Sheet

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    USES OF CASH

    Priorities:!

    Invest in business!

    M&A!

    oCriteria: strategic, cultural, financial !

    Return to shareholders!

    oDividends!

    oBuybacks

    !

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    INVESTOR RELATIONS TOOLS

    For iPhone & iPad! Search for SHFL IR in the

    App Store!

    For non-Apple devices! Visit ir.shfl.com/m from a

    mobile browser! Interactive Analyst Center!

    ir.shfl.com under Quick Links!

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    Q & A

    connect with us

    / S H F L e n t e r t a i n m e n t

    @ S H F L e n t & @ S H F L _ N e w s

    / c o m p a n y / S H F L - e n t e r t a i n m e n t

    p l a y S H F L . c o m

    / p h o t o s / s h u f f l e m a s t e r