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AUDI TEEN DRIVING CLINICS:Shell V-Power® Sponsorship

Coverage through July 20, 2012

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TABLE OF CONTENTS

Overview

Goals and Objectives

Teen Driving Clinic Recaps

Quattro Quarterly Placements

Summary

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OVERVIEW AND OBJECTIVES

Overview Shell V-Power® sponsored the 2012 Audi Club of North America’s

Teen Driving Clinics, day-long workshops picking up where most 'Drivers Ed' programs leave off

Events take place throughout the year at chapters across the U.S.

Clinics feature a combination of classroom instruction and driving exercises

Objectives Promote Shell V-Power Premium Gasoline to Quality Believers and Car

Enthusiasts

Raise awareness among potential future Shell V-Power brand loyalists

Align the Shell V-Power brand with community engagement activities promoting driver safety

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129Total Event Participants

METRICS TO DATE

5Total Quattro

QuarterlyPlacements

69,656

Total Impressions from Quattro

Quarterly

7Teen Driving

Events

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GLACIER LAKES QUATTRO CLUB: April 15th, June 10th

29 combined attendeesDakota County Technical College Rosemount, MN

“Parents told me personally that they strongly believe this type of driving clinic should be mandatory for all teens.“

-Volunteer Instructor

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AUDI CLUB CHICAGOLAND CHAPTER: May 20th

19 attendeesNortheastern Illinois Public Safety Training Academy Glenview, IL

“What impressed me most is how much the teens’ performance improved from the beginning of the day to the end.”

-Parent Feedback

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AUDI CLUB GOLDEN GATE CHAPTER: May 20th

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AUDI CLUB GOLDEN GATE CHAPTER: May 20th

“It's made me feel a lot safer knowing both that I have the abilities to deal with a sudden obstacle, and my car has the capability to stop or evade potentially dangerous situations.”

-Teen Participant21 attendeesSolano Community College Fairfield, CA

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AUDI BADGER CHAPTER: April 21-22nd, June 2nd

70 combined attendeesGundersen Lutheran Hospital and State Fair Park La Crosse, WI (4/21-22) & Milwaukee, WI (6/2)

“Since the program began in 2008, we have noticed 1/3 reduction in teens admitted into the Trauma Center for motor vehicles crashes!! We can’t entirely relate that to the Teen Car Control Clinic, but hopefully we will see the trend continue downward.”

-Kim Lombard, the Injury and Trauma Prevention Coordinator at Gundersen Lutheran Medical Center

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AUDI CLUB NORTH AMERICA NATIONAL CONFERENCE

Shell’s sponsorship of the Teen Driving Clinics will be acknowledged during Executive Director Karen Chadwick’s presentation at the club’s national conference taking place on August 9-12

Approximately 175-200 chapter representatives will be in attendance

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“Ask Shell” Q&A full page column appeared in the summer issue of Audi Club’s Quattro Quarterly

A recap of the Teen Driving Clinics was also included in the issue, along with a full-page color Shell V-Power ad

Quattro Quarterly is distributed to the ACNA’s 8,700 members

QUATTRO QUARTERLY PLACEMENTS

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SVP Full-Page Ad Teen Driving Clinic Recaps

QUATTRO QUARTERLY PLACEMENTS (Cont.)

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QUATTRO QUARTERLY PLACEMENTS (Cont.)

The Quattro Quarterly pieces were also featured in posts on ACNA’s website and promoted through the club’s social media channels:

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