Shawn Hendrix Portfolio - Collateral

Security Solutions BrochureUsed as a sale piece for B2B communicationsto build partnerships for facility security. Thisbrochure relayed information about the company and the solutions we could provide for a full security provider for commercial uses.

Investment BrochureThis was a selling tool for new and existing customers to provide information on how Schlage was investing back into it’s company to drive growth in the market. It was used to communicate existing and future marketing platforms used to get the name out.

13

Tips1 square chocolate = 4 tablespoons cocoa

and 1/2 tablespoon fat; 1 pound grated chocolate = about

31/2 cups

Directions1. Preheat oven to 350°F.

® and salt.4. In a separate bowl, whisk together oils, vanilla, vinegar and water.5. Whisk in dry ingredients and blend until completely free of lumps.6. Pour into prepared pans and bake for 20 to 25 minutes or until top springs back when pressed gently.7. Cool before removing from pans.8. Frost with Ideal® Chocolate or Buttercream Frosting.

Per Serving: 270 Calories, 4g Protein, 12g Total Fat, 35g Carbohydrates, 2g Fiber, 0g Sugar, 410mg Sodium, 0mg Cholesterol

No-Dairy Chocolate CakeIngredients

2/3 cup unsweetened cocoa powder2 teaspoons baking soda2 cups Ideal® No Calorie Sweetener1 teaspoon salt

6 tablespoons canola oil4 tablespoons olive oil3 teaspoons pure vanilla extract2 tablespoons cider vinegar2 cups cold water

Serves: 12

No-Dairy Chocolate Cake

One serving of dark chocolate has more antioxidants than a serving of blueberries or cranberries.

Shawn Hendrix Portfolio - Books

Corporate Chef Cook Book - Sweet Revolution: Cooking Wihtout SugarThis cookbook was used to promote the Chef Ozzie and Ideal No Calorie Sweetener brands. I lead and executed design, managed the photoshoot, printing and copy writing for this 2 month project.

Home of the &Seaward™ 26RK 32RKThe Leader in Retractable Keel Sailboats™

Sail Without Boundaries

I n the past, sailors who wanted that perfect combination

of quality, performance, and versatility needed to sail

well in any water depth, could only dream about it. But

now, Hake Yachts has changed all that with it’s Seaward

26RK and Seaward 32RK “Smart Keel” technology. Whether

you’re a novice or an old salt, you can now sail with great

the helm of your Seaward and enjoy the adventure. For

over 35 years, we’ve been building boats to a very high

standard, but now, we are also building memories.

Sail Without Boundries

2

H ake Yachts has a distinguished history in designing and engineering a uniquely

exceptional sailboat. We refuse to compromise safety, quality and style. That is why

our yachts provide a life experience, not just a day on the water. For generations, ot erised a dna ytirgetni ot noitacided hguorht deniatsus neeb sah noisiv ekaH eht

provide a vehicle for freedom.

It’s a Lifestyle

How else could we discover the stars. Nick Hake - Founder & Designer“ “

Hake Yachts BookThis book was used to promote the boats of Hake Yachts that had been around for over 25 years. This was their first venture into any type of “High-End” collateral and was a combination of beautiful images taken at sea and on the beach in the Caribbean, notable sailing quotes and boat information.

Shawn Hendrix Portfolio - Publication ads

4550 SE Hampton Court, Stuart FL 34997 • 772.287.3200

Visit us at www.seawardyachts.com

Seaward™

LimitedHake Yachts, LLC.

If you sail the Bay, there are times you wish you had two boats; one a rugged, deep-keeled cruiser to bring you

comfortably home when wind and seas are up, the other a nimble, shoal draft ski�, to get you into every shallow

cove, creek and backwater from the C&D Canal to the Bay Bridge Tunnel. Bashing down the middle in 20 knots,

We'd like to suggest that Seaward Sailboats and the Bay are meant for each other. Our boats have deep draft

di�erent about our boats is their keels, which retract electrically when the excitement is over,

About to launch

Navigating the Bay

Sail the Bay...with no limits

Sail Without Boundaries

The Leader in Retractable Keel Sailboats™&Home of the

26RK 32RKSeaward™

Hake Yachts Ad CampaignThis was an ad campaign to play on the performace and benefits of the Hake Yachts products. It fell in line with the book and these ads can be seen monthly in Sail Magazine, Cruising World and Chesapeake Bay Monthly.

Jarden Sponsorship AdAd developed for the National Gymnastics competition promoting Jarden Home Brands and the many goods that they provide from a corporate perspective.

Ideal Ad CampaignConsumer Ad campaign to inform shoppers of the benefits of Ideal. We used Chef Ozzie as an expert giving advice on the benefits of usage.

Shawn Hendrix Portfolio - Packaging

Splash Liquid Water Enhancer PackagingCorporate Control Label that I developed for any PL business that didn’t want to use retail identity. Over time this product is being shopped as a National Brand depending on exposure. Currently three regional and on national account have chosen this label over their own.

Great Value Liquid Water Enhancer PackagingDue to Walmart’s design relationship with an agency, we presented sample ideas to represent what this product could look like. Once the product was sold in, I was awarded the rare opportunity develop packaging for this product due to our quality design, speed-to-market and reliability. We developed labels for 8 different flavors, 1/2 pallet display and 2x3 shelf treys. The products will be launched nation-wide in January of 2012.

Shawn Hendrix Portfolio - Packaging

Ball Freezer JarsRedeveloped the packaging and artwork to fit a new freezer jar product Ball was introducing. Wanted packaginkîthat was colorful, but did not cover up the product so that it was accessable to pick-up and touch.

Locknetics Comqercial PackagingLocknetics wanted a commercial packaging that stood out in the sea of generic white and craft color bsxes in the warehouse. They wanted packaging that reflected the cutting edge technology and provided the additional information for the commercial consumer to purchase.

Ideal Consumer PackagingCreated a brand identity that introduced a new color into the category that traditionally has been a three color category.

Shawn Hendrix Portfolio - Environmental Design

Corporate Value SeminarIngersoll Rand had a 10ft booth and wanted to communicate our global footprint as well as core value touch-points

Ingersoll-Rand Lobby DisplayThis was a 35’ x 15’ dimensional display printed on fabric with plexy glass signs backlit with copy.

Heartland Sweeteners Corporate DisplayThis is 20’ display for the corporate brand and PL tradeshows.To make it more visually interesting and give Heartland a larger prescense without having to spend more money I made the booth dimensional. There are stand-off signs that are interchangeable and a sign that can be placed anywhere

Shawn Hendrix Portfolio - Websites

www.idealsweet.com

www.schlage.com

www.nevella.com

www.molemountie.com

Shawn Hendrix Portfolio - Illustrations

Leaky Buckets

Blues Poster

Engineer

Shawn Hendrix Portfolio - Logos