Sharon Goh’s Design works

Philips  Singapore  developed  audio  devices  for  the  feminine  market.  My  task  was  to  design  the  packaging  to  

make  it  more  chic  and  appealing  to  the  female  market.  

1.  Packaging  trend  studies   2.  Packaging  trend  analysis  

3.  Sketch  explora:on   4.  Design  concep:on  

Packaging design of Philips MP3 player

Defined  the  target  market  as  women  who  like  to  run  and  listen  to  music  –  convenient  and  chic.  

Studied  the  trendy  packaging  designs  and  plas:c  molding  techniques  suitable.  

Inves@gated  the  different  materials  and  assembly  to  see  how  the  product  can  be  packaged.  

Created  a  ‘floa:ng’  Pebble  packaging  design,  to  make  the  product  stand  out  on  its  own.  

Shell brand communications

Shell  is  a  a  global  oil  and  gas  corpora@on  in  the  Netherlands.  Aiming  towards  unifying  the  brand,  I  advised  and  strategized  the  designs  created  

worldwide  in  our  Shell  Brands  Interna@onal  team.    

     

1.  Shell  Brand  consulta:on  

4.  Print  &  Digital  Communica:ons    

2.  Brand  Design  policy  wri:ng  

3.  Packaging  design    

Provided  brand  consulta:on  to  design  agencies  and  Shell  design  teams  worldwide  

Created  promo:onal  materials  for  Shell  and  other  joint  partners  

Implemented  brand  policies  for  different  Shell  communica:ons  to  educate  teams  worldwide.  

Conceptualized  new  packaging  designs  and  guidelines  for  new  lubricant  product  markets  

Shell brand policies and prints - Unifying the brand across the globe

Presenta@ons  

Retail  shop  adver@sing  

Press  adver@sements  

Direct  marke@ng  voucher  designs  

Exhibi@on  backdrop  for  Ferrari  

We  aimed  to  promote  a  ‘one  brand’  policy  across  all  the  countries.  So  we  

advised  and  co-­‐designed  with  various  crea@ve  agencies  to  work  towards  crea@ng  visuals  gearing  

towards  one  Shell  brand.  

Internal  Communica@ons  Policy  

Campaign  Posters  

Reports  

Brochures  

Shell packaging design - Revamping the packaging design of Shell Lubricants – Advance and Rimula

Rich  brand  heritage  and  strong  colours  form  the  key  considera@ons  to  how  we  targeted    these  products  to  fuel  distributors  and  motorists  on  the  

road.        

Shell retail communications - Designing the message through the customer journey

Understanding  the  customer  journey  is  an  important  part  for  us  to  enable  us  to  design  retail  artworks  that  will  guide  a  customer  on  his  way  from  

geQng  fuels,  paying,  to  saying  good-­‐bye.    

Packaging  designs  

Shell digital innovation - Creating apps to share the future of energy

Using  the  3M  VAS  System,  we  analyzed  the  strong  points  of  Shell  adver@sing  to  create  the  “Inside  Energy”  App.  This  was  a  combined  effort  between  editorial,  design  and  

digital  team.  

Reports  

Cover  page  and  its  Interac@ve  inside  pages  to  show  the  “depth”  of  drilling  oil  in  the  deep  sea.  

Brand commercialization to Asia

Marke@ng  itself  as  a  premium  umbrella  Dutch  brand  in  Europe,    I  

helped  the  company  senz˚  to  commercialize  their  brand  to  the  

Asian  Pacific  market.  

     

1.  Consumer  research  tes:ng   2.  Website  design  

3.  New  products  retail  branding   4.  Persona  photoshoots  

Conducted  NetQ  consumer  studies  in  Taiwan,  Hong  Kong  ,  Japan,  China,  Australia  and  Korea  

Designed  the  Asia  Pacific  website  based  on  the  consumer  tests  with  online  consumers.  

Used  SPSS  analysis  to  predict  possible  new  products  senz˚  can  venture  into.  

Created  a  media  marke:ng  plan  aimed  towards  the  target  personas  in  Asia  

senz˚product marketing - Renewing senz˚ brand and communications

To  create  a  senz  brand,  we  created  icons  that  show  the  unique  umbrella  

design.  So  we  created  sales  brochures,  colours  charts  and  

websites  to  inform  and  interact  with  consumers  of  its  uniqueness.  

senz˚media marketing - Marketing senz˚ to asia pacific

More Details of my Design Research Experience … …

“Life is as high as the sky, You’ll never know what you can design, unless you try.”

Thank you for viewing my portfolio!

http://nl.linkedin.com/in/sharongohpn sharonpuayngee@gmail.com

0628617053

sharon goh