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Shan Foods (Pvt) Ltd. is a rapidly growing food company with presence  in over 50 countries. As custodians of the customer's trust in quality. Shan is  strengthening his departments with candidates  having  extra ordinary positive  energy, able to energize the team, obtain and edge in technology, and  determined in execution, with  a passion  for excellence.

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HISTORY OF BRAND

came into existence in 1981

started exporting after a few years

Shan Foods initially started its operations in a single room, in the house of its present owner and CEO Sikandar Sultan.

It took Shan Foods 25 years to be, what it is today. Shan food was initially marketed in 1983, two years after it was founded, and that was the official launch of Shan Foods in Pakistan.5

Shan Foods through all this time has been known for its wide range of daily products it offers.

Shan Foods is considered free from all sorts of mixings in spices, people through the time has praised its quality products.

Shan Foods ought to replenish and acquire the best quality supplies available in the market.

Because of the nature of the business Shan Foods have to acquire the best and delivers the same with fresh, aromatized, healthy and safe spice packets for daily households.

HISTORY OF BRAND

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INDUSTRY ANALYSIS

The Spice industry is a growing industry in Pakistan and in the world. We witness enormous increase in terms of sales and production if we compare the stats from last years’. The key players in the Pakistani branded spices are Shan Foods on top with National foods, Chef’s Pride, Mehran Foods, Ahmed Foods, Habib Foods, Zaiqa Foods, Kitchen Secrets and Ronaq Masala.

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Target Market

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No discrimination of age, gender and occupation.

Serve to Working Class, upper middle class, upper class.

Almost all the social classes.

All kind of people.

Segmentation

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Demographics

•Age - Any• Gender - Both• Family size – Any• Income – 5,000 – 35,000 or more• Occupation – Any

Geographic

•Country - Pakistan • Density – Urban

Demographics

•Age - Any• Gender - Both• Family size – Any• Income – 5,000 – 35,000 or more• Occupation – Any

Geographic

•Country - Pakistan • Density – Urban

Psychographic

•Social class – Working Class, upper middle class, upper class• Personality – Taste Conscious

Behavioral

•Occasions - Any• Benefits – Tasty Food• User status – Occasional/Regular user

Psychographic

•Social class – Working Class, upper middle class, upper class• Personality – Taste Conscious

Behavioral

•Occasions - Any• Benefits – Tasty Food• User status – Occasional/Regular user

Positioning

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In BCG Matrix Shan will fall InCash Cows

Marketing Mix

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Product: Biryani MixesCurry Spice MixesDeep Fried FoodsChat Masala

Price:Low price

Place:Available at every retailershop (Easily Accessible)

Promotion:AdvertisementCooking Programs

Marketing Mix

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People:Qualified Team

Process:

Physical Evidence:

PackagingInvoicesBrochuresBusiness cards

PRODUCTToday Shan foods have a range of products to offer to its

customers. Shan Foods sells over 70 different types of spices and also sells over 70 different types of Mixed and ready recipes in 9 different heads:

Biryani Mixes

Curry Spice Mixes

Stir Fried Foods Masala

Deep Fried Foods Masala

Barbeque

Vegetarian Foods

Chat Masala

Dessert Mixes

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Price

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Shan Kofta Masala 50 Gram Price:  Rs.38

Shan Tikka Boti Masala 50 Gram Price:  Rs.36 

Garlic Powder 50 Gram Price: Rs.50

Chaat Masala 60 GramPrice: Rs.50

Gulab Jaman 100 Gram Price: Rs.50

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