The Guide

WELCOME

Seven Dials, Covent Garden’s only village, brings you seven streets of independent boutiques, heritage brands, quality British labels and indulgent beauty and grooming salons, all carefully selected for modern shoppers with discerning taste.

The Seven Dials village is also home to a diverse selection of food and drink establishments. From bustling European style cafés and bars to five-star brasseries, restaurants and traditional English pubs, Seven Dials has something for every palate.

Alongside its stylish residents, Seven Dials boasts a rich and varied heritage; from Dickensian times through to the birthplace of Monty Python’s Flying Circus in Neal’s Yard.

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CONTENTS1WELCOME

6–12FASHION

14–18SHOES & ACCESSORIES 20–24BEAUTY & GROOMING

26–32FOOD & DRINK

34–38LIFESTYLE

40–44HOTELS & THEATRES

MY SEVEN DIALS 05 Peter Miller Wolsey

13 Lydia Taylor Urban Outfitters

19 Amber Coleman Neal’s Yard Remedies

25 Daniel Bear Euphorium Bakery

33 Bradley J Graham Pix Bar

39 Briana Newstead Gilda’s Tryst

45 Dawn Thomas Mercer Street Hotel

50 Directory & map

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01PETERMILLER

MY SEVEN DIALS

MAGMA BOOKS8 Earlham Street

LONDON GRAPHICS CENTRE8-16 Shelton Street

CARHARTT 15-17 Earlham Street

SIZE?37a Neal Street

CANDY CAKES36 Monmouth Street

MAC38 Neal Street

FOPP RECORDS144-146 Shaftesbury Avenue

Manager at Wolsey; the iconic British heritage brand.

"Whenever I need some inspiration I go to Magma Books to look at the million and one images found in all the books and magazines. Once in a creative mood I go to the London Graphics Centre for the greatest selection of pens, paints and paper in London. All my winter jackets are from Carhartt and they’re never short of a clever graphic tee. Size? is a great place for some freshness on my feet. The only problem is leaving!

Candy Cakes satisfies both my sweet tooth and my belly and the staff at MAC are friendly and always have everything my girlfriend needs. I always buy CD’s and DVD’s at FOPP Records. They have a more interesting collection than other big music stores and great prices. When I’m not working I sit by the Seven Dials Monument watching all the crazy, busy and beautiful people of Seven Dials go by."

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FASHION

Seven Dials is known for its independent brands and concept stores. Home to some of London’s best boutiques, the area is quickly becoming a leading destination for heritage brands and quality British labels in the West End.

This season sees some great new labels arriving in Seven Dials including the re-invented classic British brand Wolsey, Scandanavian womenswear import Gudrun Sjödén and The General Store – a new luxury concept from Topman.

For the modern gentleman, new arrival Albam is a one-stop destination for all his apparel needs. Nearby Carhartt’s flagship store showcases limited edition collaborations with APC and the ‘Carhartt Classics’ range. For reliable suppliers of cool, visit Baracuta, Berghaus and Fred Perry’s concept store.

Female shoppers can indulge themselves in boutiques such as Orion London, a great spot to find the perfect summer dress and Orla Kiely for their iconic prints and retro inspired fashion collection. For up-to-the minute fashion Urban Outfitters, Diesel, Bolongaro Trevor and Miss Sixty always deliver.

For those seeking cutting edge trends, the unisex boutique Unconditional+ is the ultimate destination for emerging designers as well as their own-brand label favoured by celebrities Kasabian, Rihanna and Brad Pitt.

Once you’ve had your fill of fashion, treat your loved one at Coco de Mer, the luxury adult boutique that never fails to please.

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FASH

ION

Wolsey

7 CAMICIE52 Neal StreetOriginal design, Italian style and elegance for both men and women.

ADIDAS ORIGINALS9 Earlham StreetCollections of retro shoes and urbanwear that reflect timeless 70’s and 80’s designs.

ADOLFO DOMINGUEZ 41 Shelton StreetInternational design from Spain specialising in casual and formalwear.

ALBAM39 Monmouth StreetThe finest purveyors of modern crafted men’s clothing since 2006.

ALL SAINTS5 Earlham StreetDirectional, deconstructed fashion for men, women and children.

AMERICAN APPAREL26–28 Neal StreetCool clothing and basic fashion pieces for men, women, kids and dogs.

Orion London

Orla Kiely

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BARACUTA9 Shorts GardensBritish heritage menswear brand, and home to the original G9 Harrington jacket, as seen on McQueen, Elvis and Sinatra.

BASE55 Monmouth StreetSpecialists in womenswear sizes 16–28.

BERGHAUS13 Shorts GardensLeading innovator in outdoor clothing, footwear and equipment.

BOLONGARO TREVOR1 Earlham StreetUnisex brand, which gives a contemporary take on classic design.

CAMPER34 Shelton StreetWell-loved Spanish shoe brand blending traditional expertise with modern design.

CARHARTT15–17 Earlham Street & 56 Neal StreetFashionable streetwear, outerwear and denim for men and women.

COCO DE MER23 Monmouth StreetLuxury adult boutique for bedroom toys, books and lingerie.

COLLECTIF37 Endell StreetClothing and accessories influenced by pin-up princesses, rockabilly heroes and old-school tattoos.

DIESEL25a Neal StreetInternational brand with quality denim, clothing and accessories.

ENERGIE & KILLAH47–49 Neal StreetTwo denim fashion brands under one roof. Killah collection also includes a diverse range of footwear and bags.

FAT FACE11–13 Thomas Neal’s CentreSki, surf, sail and beachwear for men, women and kids.

FASH

ION

FRED PERRY6–8 Shorts GardensAuthentic British brand, with an in-house tailoring service and neighbouring accessories shop.

FREDDY30–32 Neal StreetSport, dance and casual wear for men and women.

G-STAR5–11 Shorts GardensAn energetic mix of premium unisex denim.

GUDRUN SJÖDÉN65-67 Monmouth StreetClothing, accessories and home textiles from Sweden.

INDULGENCE12 Earlham StreetItalian wear and accessories for men and women.

KOMODO50a Earlham StreetEcologically produced and fairtrade men’s and women’s clothing.

MAMBO15-16 Thomas Neal’s CentreAustralian surf brand built on the four pillars of surf, art, music and humor.

MISS SIXTY39 Neal StreetEuropean fashion label for urban women.

NIKE14 Neal StreetNike’s flagship running store with an array of services including state of the art Performance Customization in the NIKEiD studio.

ORION LONDON17 Monmouth StreetTwo floors of vintage inspired dresses, skirts, tops and accessories.

ORLA KIELY31 Monmouth StreetA London Fashion Week favourite, famous for distinctive prints. Collections include womenswear, bags and accessories.

PEPE JEANS33 Neal StreetDenim and casualwear jeans brand, established in London in 1973.

PINEAPPLE FLAGSHIP STORE16 Langley StreetActive and casual wear created by celebrity designer Debbie Moore in her iconic dance studios.

POP BOUTIQUE6 Monmouth StreetOriginal 50’s, 60’s, 70’s and 80’s clothing, accessories and furniture.

SANTOS & MOWEN10 Earlham StreetOne of Time Out’s Top 50 fashion boutiques, stocking DSquared and Dolce & Gabbana alongside smaller niche brands.

SLAM CITY SKATES 16 Neal’s YardLondon’s legendary skateboard store since 1986.

SPEEDO41–43 Neal StreetLeisure and training swimwear for men, women and juniors.

SUPER SUPERFICIAL22 Earlham StreetIndependent clothing label collaborating with the world’s best graphic artists and illustrators to produce high quality casuals.

SUPERDRY1–3 Earlham StreetUrban outerwear and denim label fusing cutting-edge Japanese design influences and vintage American, with a British twist.

TABIO 66 Neal StreetThe ultimate store for socks, tights and stockings.

TERMINAL D19 Thomas Neal’s CentreFashion clothing and accessories including made to order.

TOPMAN GENERAL STORE36-38 Earlham StreetFashionable clothing curated from the eponymous label exclusively for men.

TSHIRT STORE18 Shorts GardensStockists of over 80 designs of quirky tees, as well as an edit of outerwear and accessories.

THE LOFT35 Monmouth StreetNew and second-hand designer goods for men and women.

TOMCAT LEATHER29 Neal StreetLeather bags, shoes and jackets, with made-to-measure services.

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Albam

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UNCONDITIONAL+ 16 Monmouth StreetCutting-edge and luxury brands for men and women.

URBAN OUTFITTERS 42–56 Earlham StreetAn eclectic mix of fashion, accessories, homewares and novelties.

VINTAGE SHOWROOM14 Earlham StreetA unique selection of vintage clothing and accessories for sale and hire.

VOLCOM7 Earlham StreetSurfing, skateboarding, and snowboarding wear.

WESC 35 Neal StreetSwedish street fashion brand based mainly on skateboarding influences and style, including premium denim and headphones.

WOLSEY37 Monmouth StreetMenswear from the heritage British clothing brand founded in 1755.

YUMI 62 Neal StreetEye-catching womenswear and accessories with a celebrity following and influenced by London street style.

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02LYDIA

TAYLOR

MY SEVEN DIALS

POP BOUTIQUE6 Monmouth Street

TABIO66 Neal Street

MAGMA BOOKS8 Earlham Street

TRISTAN BATESTHEATRE1a Tower Street

FOUNDATION BAR5 Langley Street

Lydia is the Store Manager of Urban Outfitters.

"To get my shopping fix I always find a vintage treasure or two at Pop Boutique and for something different Tabio offers every colour, style and fit of legwear a girl could wish for.

Magma Books is small but always busy and with their endless supply of magazines, I always leave with something. Having worked at the Tristan Bates Theatre I always keep an eye out for the next unique, charming, and quirky event. To wind down the day, the cocktails at Foundation Bar are amazing as they come in teapots with a cup and saucer for added cuteness."

SHOES & ACCESSORIES

Seven Dials has an extensive range of fashionable footwear, accessories and jewellery specialists.

Poste Mistress is a must-see for any discerning shoe lover, regularly stocking collections from Opening Ceremony, Vivienne Westwood and Paul Smith. Further along Monmouth Street, consignment store The Loft is a treasure trove of second-hand designer labels, with most of London’s stylists trading in their nearly-new wares here. Nearby Neal Street is know for its shoe stores with a mix of casual footwear from Alexa Chung’s favourite trainer label Superga, to Size? and Office – delivering catwalk looks at accessible prices.

Jewellery lovers should seek out Laura Lee’s designs. One time fashion designer turned jeweller, her delicate charms and precious necklaces are an indulgent treat. Across the street Gilda’s Tryst showcases beautiful crafted rings, bags and accessories with a dedicated bridal jewellery service downstairs.

For more playful and inventive accessories, London-bred brand Tatty Devine is an emporium of iconic laser-cut perspex wares. While you are there stop in at neighbouring Australian accessories brand Mimco for leather bags, purses and even more jewellery.

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Poste Mistress

BEAD AURA3 Neal’s YardSpecialists in beads and jewellery-making accessories.

BEAD WORKS21a Tower StreetOffering a wide range of beads, from Swarovski crystals to semi precious stones and sterling silver.

BIRKENSTOCK70 Neal StreetIconic footwear designed to mirror the shape of a healthy foot.

CROCS48 Neal StreetComfortable footwear in every colour.

DESTINY61 Neal StreetFootwear brands including Rocket Dog, Blowfish, Hunter and Ash.

FLY LONDON37 Earlham StreetUnisex footwear brand with unique and quirky designs.

GILDA’S TRYST53 Monmouth StreetLuxury jewellery brand specialising in bold fashion jewellery with semi-precious stones, freshwater pearls, silver and gold. The boutique also features a dedicated bridal accessories floor.

JOSEF SEIBEL37 Neal StreetEurope’s leading comfort footwear brand for men and women.

LAURA LEE42 Monmouth StreetBeautiful handmade jewellery blending seasonal trends from the fashion catwalk with the everlasting beauty of natural gemstones.

LES NÉRÉIDES MARKET 73 Monmouth StreetFrench jewellery brand combining tradition and modernity – mixing art, culture, music and accessories.

LOLLIPOPS MAISON D’ACCESSOIRES55 Neal StreetFirst UK store from leading Parisian accessories brand.

Wolsey

MIMCO46 Monmouth StreetLeading accessories brand for beautifully crafted bags and jewellery.

OFFICE57–59 Neal StreetFashionable footwear store, with up-to-the-minute trends for men, women and children.

OFFSPRING60 Neal StreetA must for trainer fans, mixing and matching old school and new designs.

POSTE MISTRESS61–63 Monmouth StreetThe ultimate store for shoe lovers, housing all the top women’s footwear designers, alongside emerging brands.

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SHO

ES & AC

CESSO

RIES

Gilda's Tryst

SIZE?37a Neal StreetRenowned for stocking some of the more individualistic styles of trainers, not usually seen on the feet of your average someone.

SOLE72 Neal StreetThe best in luxury, designer and niche footwear including hard-to-find brands, such as D&G, Bikkembergs and Camper.

SPEX IN THE CITY1 Shorts GardensIndependent opticians and designer eyewear from unique frames to sunglasses.

SUPERGA53 Neal StreetDiverse range of easy to wear, stylish footwear.

TATTY DEVINE44 Monmouth StreetFamous for original, art jewellery handmade in London. Bright acrylic shapes are Tatty Devine’s signature style.

VIVO BAREFOOT64 Neal StreetSustainable shoes for men and women.

Albam

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03AMBER

COLEMAN

MY SEVEN DIALS

POSTE MISTRESS61-63 Monmouth Street

POP BOUTIQUE6 Monmouth Street

CATH KIDSTON28-32 Shelton Street

WILD FOOD CAFÉ17 Shorts Gardens

MONMOUTH COFFEE27 Monmouth Street

BARE ESCENTUALS40 Neal Street

YOTOPIA13 Mercer Street

THE DONMAR WAREHOUSE41 Earlham Street

Amber is the assistant manager at Neal’s Yard Remedies and is passionate about the company ethos promoting a holistic way of life and their award-winning natural skincare products.

"I just love Poste Mistress having recently purchased some amazing Jeffrey Campbell shoes. Pop Boutique has fantastic vintage finds and I’m a big fan of the ditsy floral prints at Cath Kidston. The Blueberry & Lavender cheesecake at Wild Food Café is ridiculously yummy and Monmouth Coffee has the best brownies ever, needless to mention the coffee.

Neal’s Yard Remedies aside Bare Escentuals is a fab beauty boutique with the best mineral make-up and lovely staff. Yotopia is great to pop to after work for a yoga session and The Donmar Warehouse is a wonderful not-for-profit theatre showcasing award-winning productions."

BEAUTY & GROOMING

Seven Dials is home to a number of award-winning salons, leading make-up stores, skincare specialists and spas.

Visit the original Neal’s Yard Remedies in the location that inspired the world famous name, providing hand massages and tea while you shop their range of natural products, treatments and therapies. For premium skincare, Kiehl’s West End flagship store is also nestled in the middle of Monmouth Street. For cosmetic stores try Mac, Screen Face,Shu Uemura and Benefit.

Seven Dials has some of the best hairdressers in the West End including celebrity hairdressers Adee Phelan, Sassoon Salon and the award-winning Karine Jackson.

For male grooming, Murdock London’s barber shop on Monmouth Street offers drop-in moustache and beard trims, traditional wet shaves, beard re-shaping and shoe polishes alongside a well-selected range of grooming products for the modern gentleman. Nickel Spa on Shorts Gardens also offers an array of relaxing and maintenance treatments for men only.

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Murdock London

ADEE PHELAN29 Shorts GardensInspirational hair and beauty salon, also featuring two bespoke beauty rooms.

BARE ESCENTUALS40 Neal StreetSpecialising in make-under experiences to teach customers how to apply flawless mineral make-up.

BENEFIT19 Shorts GardensIrresistible, fun and uniquely problem solving cosmetics.

COMPTON HAIR & BEAUTY44–46 Shelton StreetProfessional hair and beauty services.

COVENT GARDEN DENTAL SPA68a Neal StreetA full range of dental treatments, cosmetic treatments and facial rejuvenation.

HAIR BY FAIRY8–10 Neal’s YardVibrant hair salon, along with beauty treatments and body piercing.

HOLLAND & BARRETT21–23 Shorts GardensLeading retailer of vitamins, minerals and herbal supplements.

KARINE JACKSON24 Litchfield StreetAward-winning hair and beauty salon with luxury treatments and organic colouring services.

KIEHL’S29 Monmouth StreetWorld-renowned skin products made from only the finest ingredients and delivered with a personal touch.

MAC38 Neal StreetMake-up artists’ favourite, stocking a wide range of stylish make-up and beauty tools.

MILLER HARRIS14 Monmouth StreetFragrances, candles, scented body products and fragrant teas.

MURDOCK LONDON18 Monmouth StreetFor the modern day gentleman, salon that combines men’s barbering services with a retail offering rooted in high-end male grooming.

NEAL’S YARD REMEDIES15 Neal’s YardBeauty products and homeopathic medicines for alternative treatments, and in-house therapy rooms.

NICKEL27 Shorts GardensMen-only spa from renowned grooming expert Philippe Dumont.

SAKS4–10 Tower StreetLeading hair and beauty group.

SASSOON SALON45a Monmouth StreetExpertly trained stylists and colourists for men and women.

BEAUT

Y & G

ROO

MIN

G

Adee Phelan

STUART PHILLIPS25 Monmouth StreetExperienced and artistic hair salon.

THE ORGANIC PHARMACY36 Neal StreetHealth and beauty pharmacy, using only organic products.

WALK IN BACK RUB14 Neal’s YardA wide range of massage and relaxation tools, no appointment necessary.

SCREEN FACE48 Monmouth StreetProfessional make-up including cosmetics, theatrical make-up and body art paints.

SHU UEMURA24 Neal StreetNatural skin and beauty cosmetics.

SPACE.NK. APOTHECARY32 Shelton StreetAn edited selection of the most effective and exclusive beauty products.

Screen Face

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04DANIELBEAR

MY SEVEN DIALS

EUPHORIUM BAKERYBasement Floor, Thomas Neal’s Centre

COCO DE MER23 Monmouth Street

BARACUTA9 Shorts Gardens

NEAL’S YARD DAIRY17 Shorts Gardens

PIX BAR63 Neal Street

CRAZY BEAR MEMBERS' CLUB17 Mercer Street

HAWKSMOOR11 Langley Street

Daniel founded Artisan bakery Euphorium Bakery in Islington over ten years ago, which is now proudly located at the heart of Seven Dials. "Whenever I visit our shop in Thomas Neal’s Centre I always have a walk around Seven Dials and stop to eat or pop into a few of the great shops. My wife loves Coco de Mer and who am I to complain! If I’m treating myself I’ll head to Baracuta.

I’m a self-confessed foodie so I’ll always go into Neal’s Yard Dairy and sample some of their amazing cheese and if I’m around at lunch time I’ll eat at Pix Bar. I’m a member at Crazy Bear and love their cocktails, but for dinner I’ll head to Hawksmoor for the best steak in London."

FOOD & DRINK

Seven Dials offers an ever-expanding selection of drinking and dining option for every palate.

Kick off the day at Monmouth Coffee Company, a quality caffeine institution, or grab a bag of freshly roasted beans to go. For a more indulgent breakfast head to Brassiere Max in the Covent Garden Hotel. Neal’s Yard Dairy is a must for stocking up on some of Britain’s finest cheeses. Need bread to go with that? Head across the road and into Thomas Neal’s Centre for artisan breads from Euphorium Bakery.

Portuguese café Canela is a great spot for stylish light lunches alongside the subterranean Kitchen Italia, a modern canteen with freshly made pasta dishes from the Villandry group.

For those with a sweet tooth, a trip to Seven Dials is not complete without visiting Roast & Conch. Make your way past their ground floor full of handmade chocolates to their basement café for their bespoke ‘cacao cuisine’ tasting menu and deliciously chocolatey treats. Join the locals for a pint at the traditional Two Brewers pub, or if you’re seeking cocktails don’t miss the bar at Hawksmoor Seven Dials, Detroit, or upgrade to champagne at the Crazy Bear Members Club.

Discover Michelin-starred dining at L’Atelier by Joël Robuchon and London’s oldest French restaurant Mon Plaisir. For a more contemporary experience, join the fashionable crowd at Kopapa from renowned restaurateur Peter Gordon or Pix Bar – a small but perfect spot for modern Spanish tapas and wine by the carafe.

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Roast & Conch

BALI BALI150 Shaftesbury AvenueAn Indonesian/Malaysian restaurant with distinctive cooking and friendly staff.

BELGO CENTRAAL50 Earlham StreetHigh quality, affordable cuisine specialising in Belgium cooking and beers.

BRASSERIE MAX AT THE COVENT GARDEN HOTEL8 Monmouth StreetPopular for breakfast and pre & post theatre dining. The restaurant also hosts the Saturday Film Club including afternoon tea or dinner followed by a screening at the hotel’s private cinema.

CAFÉ ETERNO34 Neal StreetVibrant café with an unexpected theme: Christianity.

CAFÉ PASTA2a Monmouth StreetSmall chain of restaurants that serve a wide variety of Italian cuisine.

CAFFÈ NERO30 Earlham StreetA European style coffee house experience.

CANDY CAKES36 Monmouth StreetFreshly made coffee and colourful cupcakes.

Pix Bar

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CANELA33 Earlham StreetStylish all-day café bringing the culinary influences of Portugal and Brazil to London.

CRAZY BEAR MEMBERS’ CLUB17 Mercer StreetA members' club with a restaurant, lounge and bar.

CROWN & ANCHOR22 Neal StreetTraditional English pub serving food and a selection of wines, beers and spirits.

DETROIT35 Earlham StreetPopular restaurant and bar serving modern European cuisine and cocktails.

DIAL BAR AT MERCER STREET HOTEL20 Mercer StreetA chic urban eatery and bar without an ounce of pretension serving delectable small plates and modern European dishes.

EUPHORIUM BAKERY Basement floor, Thomas Neal’s CentreOne of London’s finest artisan bakeries, providing high quality fresh baked products daily.

FOOD FOR THOUGHT31 Neal StreetIconic vegan and vegetarian restaurant, established in 1974.

FOUNDATION BAR5 Langley StreetA wide choice of wines, spirits and cocktails are offered alongside a menu of dishes inspired from around the globe.

HAWKSMOOR SEVEN DIALS11 Langley StreetAward-winning British steakhouse and cocktail bar.

KITCHEN ITALIA41 Earlham StreetA fresh, new Italian approach to the all-day cantina from the Villandry group.

KOPAPA32-34 Monmouth StreetFinely executed, innovative cuisine serving a variety of dishes for breakfast, lunch and dinner.

The Two Brewers

L’ATELIER DE JOËL ROBUCHON13–15 West StreetA Michelin starred experience: ground floor restaurant – L’Atelier, first floor restaurant – La Cuisine, and top floor bar – Le Salon.

LA PIAZETTA13 Neal’s YardBar specialising in fruit juices and non-alcoholic cocktails and a variety of Italian dishes.

LE BEAJOLAIS25 Litchfield StreetCharming hidden wine bar with rustic French food.

MELA152–156 Shaftesbury AvenueAuthentic Indian country-style cuisine combined with a uniquely wholesome quality.

MON PLAISIR21 Monmouth StreetPossibly London’s oldest surviving French restaurant.

MONMOUTH COFFEE COMPANY27 Monmouth StreetAn institution for coffee lovers, supplying equally good, fresh pastries and handmade chocolate truffles to take-away.

Kopapa

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NEAL’S CORNER SANDWICH BAR 1 Monmouth StreetTake-away and eat-in café serving Italian and English cuisine.

NEAL’S YARD DAIRY17 Shorts GardensStockist of over fifty different types of cheeses from Britain and beyond.

NEAL’S YARD SALAD BAR8 Neal’s YardRenowned café in the tranquility of Neal’s Yard, with an al fresco offering of dishes inspired from around the globe.

PIX BAR63 Neal StreetStylish Spanish bar and tapas restaurant inspired by Barcelona.

PUNJAB80–82 Neal StreetThe UK’s oldest North Indian restaurant.

ROAST & CONCH4 Monmouth StreetSample ‘cacao cuisine’ at this luxury British chocolatier concept bar and café–linking cocoa growing, chocolate making and tasting in one location.

FOO

D &

DR

INK

Kitchen Italia

ROSSO POMODORO50–52 Monmouth StreetA Neopolitan culinary experience with pizzas, pastas and more.

ROSSODISERA5 Monmouth StreetA relaxing recreation of a typical Italian country house.

SARTAJ26 Earlham StreetA vibrant balti house with an extensive food menu.

SEVEN DIALS CLUB42 Earlham StreetA friendly daytime bar, café and events space, and exclusive to local members after dark.

SOUK1a Shorts GardensAn authentic and lively Moroccan restaurant with belly-dancers most evenings.

SOUK BAZAAR27 Litchfield StreetExperience the best North African cuisine in London.

THAI SQUARE FOOD GALLERY25 Shelton Street / 40a Earlham StreetInformal market-place environment with a variety of hot and cold food from around the world.

THE CROWN PUBLIC HOUSE43 Monmouth StreetReliable English Pub serving food and drinks.

THE IVY1 West StreetSublime modern European restaurant popular with the celebrities.

THE MARQUIS OF GRANBY142 Shaftesbury AvenueTraditional English meals served with a range of beers, wines, and spirits.

THE TWO BREWERS40 Monmouth StreetTraditional pub serving drinks and traditional pub dishes.

05BRADLEY JGRAHAM

MY SEVEN DIALS

PIX BAR63 Neal Street

JOHN PETER67 Neal Street

MANTRA LOUNGE14 Neal’s Yard

COCO DE MER23 Monmouth Street

FREUDS198 Shaftesbury Avenue

CAFÉ PASTA2a Monmouth Street

Film editor Bradley Graham has recently joined the PIX family as an Assistant Manager. Inspired by the pintxo bars of Barcelona and San Sebastian, PIX has a tantalising array of miniature tapas, with an exceptionally friendly and vibrant atmosphere.

"Without sounding biased my favourite place to eat is Pix Bar as it is always well-spirited and lively. I've bought some great t-shirts and shoes from John Peter and Mantra Lounge is a relaxing haven where I love to go for grooming massages and meditation. To let your imagination run wild, I love looking through the window at the lingerie in Coco de Mer and picturing a flabbergasting lady in them. For a great energetic vibe, Freuds is the place to be for pre and post dinner cocktails and all I have to say about Café Pasta is “MAMMA MIA!” "

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LIFESTYLE

Seven Dials has a curated mix of independent lifestyle and gift stores.

For creative inspiration head to Magma Books specialising in design publications, hard to find fashion magazines and limited edition art books. Their nearby product store is a haven for affordable gifts. Further along the road Dover Bookshop is a favourite resource for some of London’s best artists and designers, specializing in copyright free vintage images and prints. Kidrobot, is ideal for the grown-up toy collector. Grosvenor Prints on Shelton Street is one of Seven Dials' secret gems, stocking the largest selection of antique prints from the 17th to early 20th Century.

For homewares, Orla Kiely’s flagship store continues to stock a full selection of their distinctive prints and timeless pieces within a perfectly retro setting. For those seeking innovative interiors, Do Shop caters for all your modern living and workplace needs from designer pencils to wardrobes.

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Magma Books

Do Shop

CK3 Monmouth StreetSpecialist newsagents.

CATH KIDSTON28–32 Shelton StreetVintage-inspired homewares and accessories.

DO SHOP34 Shorts GardensInterior design store for modern furniture and accessories for home, work and play.

DRAKES TICKET AGENCY2 Monmouth StreetLondon Theatre bookings’ agency.

DRESS CIRCLE57–59 Monmouth StreetAn unrivalled selection of CDs, DVDs and books from the world of musical theatre.

DRY CLEANERS11-13 Shelton StreetSeven Dials’ specialist dry cleaners.

FILOFAX68 Neal StreetStationary supplies from the world-famous brand.

FOPP RECORDS144–46 Shaftesbury AvenueVinyls, CDs, DVDs, specialist books and travel guides.

GROSVENOR PRINTS19 Shelton StreetLondon’s largest stockist of antique prints from the 17th Century to early 20th Century.

ARTBOX 14a Thomas Neal's CentreA range of accessories and gifts for lovers of cute and kitsch, including an extensive range of Hello Kitty.

ASTROLOGY SHOP78a Neal StreetOne of a kind astrological bookshop.

ARTBOX 14a Thomas Neals CentreA range of accessories and gifts for lovers of cute and kitsch, including an extensive range of Hello Kitty.

ASTROLOGY SHOP78a Neal StreetOne of a kind astrological bookshop.CK3 Monmouth StreetSpecialist newsagents.

CATH KIDSTON28–32 Shelton StreetVintage-inspired homewares and accessories.

DO SHOP34 Shorts GardensInterior design store for modern furniture and accessories for home, work and play.

DRAKES TICKET AGENCY2 Monmouth StreetLondon Theatre bookings’ agency.

LIFESTYLE

Magma Product Store

Orla Kiely

DRESS CIRCLE57–59 Monmouth StreetAn unrivalled selection of CDs, DVDs and books from the world of musical theatre.

DRY CLEANERS11-13 Shelton StreetSeven Dials’ specialist dry cleaners.

FILOFAX68 Neal StreetStationary supplies from the world-famous brand.

FOPP RECORDS

144–46 Shaftesbury AvenueVinyls, CDs, DVDs, specialist books and travel guides.

GROSVENOR PRINTS19 Shelton StreetLondon’s largest stockist of antique prints from the 17th Century to early 20th Century.

KIDROBOT19 Earlham StreetDesigner and retailer of limited edition art, toys and apparel.

LONDON GRAPHIC CENTRE8–16 Shelton StreetLeading supplier of arts and graphics material.

MAGMA BOOKS8 Earlham StreetSpecialising in graphic design, web design, arts, architecture, advertising, film and fashion books.

MAGMA PRODUCT STORE16 Earlham StreetProduct design store with everything from quirky stationary to lighting, prints and homewares. Great for gifts.

MYSTERIES ASTROLOGY9-11 Monmouth StreetSpecialist in New Age literature and Tarot reading service.NUFFIELD HEALTH, FITNESS & WELLBEING CENTRE9 Endell StreetGym and swimming pool with fitness facilities and health services.

ORC’S NEST6 Earlham Street

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06BRIANA

NEWSTEAD

MY SEVEN DIALS

GILDA’S TRYST53 Monmouth Street

TABIO66 Neal Street

MAC38 Neal Street

ROAST & CONCH4 Monmouth Street

SOUK MEDINA1a Shorts Gardens

CAMBRIDGE THEATREEarlham Street / Mercer Street Corner

Briana is Gilda’s Tryst Store, Sales & Marketing Manager.

"I could spend hours looking at the tights in Tabio. The amazing lipstick colours at Mac always stop me in my tracks and being a lover of chocolate, Roast & Conch is definitely one of my favourites.

To feel like you’ve escaped from London, walk through the cave like entrance at Souk Medina with its fabulous décor and atmosphere. I just love the old world feel of the interior at Cambridge Theatre while Neal’s Yard is such a quaint and colourful little sanctuary within Seven Dials."

HOTELS & THEATRES

A visit to Seven Dials isn’t complete without a trip to one of its iconic theatres.

The Donmar Warehouse, currently under the artistic leadership of world-renowned director Josie Rourke, boasts a regular billing of sell-out independent productions featuring international stars such as Dame Judi Dench, Jude Law and Eddie Remayne.

If all the shopping, eating and drinking has left you weary, head to one of the luxury hotels situated in the heart of Seven Dials. The chic and recently renovated retreat Mercer Street Hotel overlooks the famous Seven Dials Monument. For celebrity spotting and a five-star night’s sleep, the sophisticated and stylish Covent Garden Hotel is another perfect place to rest your head.

– 43 –

HOTELS

COVENT GARDEN HOTEL10 Monmouth StreetA five-star retreat and stylish place for specialty afternoon teas, cocktails, private events and meetings. The Dial restaurant hosts the Saturday Film Club including afternoon tea or dinner followed by a screening at the hotel’s private cinema.

MERCER STREET HOTEL20 Monmouth StreetSet in the heart of Seven Dials, this recently refurbished hotel combines a rich heritage of service with contemporary design.

SEVEN DIALS HOTEL7 Monmouth StreetA small and affordable family run hotel situated in the heart of Seven Dials.

THEATRES

AMBASSADORS THEATREWest StreetCurrently showing Stomp, this intimate venue has become a seemingly permanent tourist attraction. Recent productions have also included Love Song, starring Cillian Murphy and Neve Campbell.

CAMBRIDGE THEATREEarlham Street / Mercer Street CornerThis Grade II listed theatre built in 1930 and noted for it’s elegant design, has been home to sensational shows such as the award-winning Chicago, from 2006 - 2011. It is now showing the RSC’s Matilda The Musical

DONMAR WAREHOUSE41 Earlham StreetBrilliantly innovative, independent not-for-profit production house with a history of stellar line-ups and ground-breaking performances.

ST MARTIN’S THEATREWest StreetOpened in 1916, this Grade II listed theatre holds the world record for the longest running play – Agatha Christie’s The Mousetrap.

TRISTAN BATES THEATRE1a Tower StreetThe Tristan Bates Theatre is a venue for new work, work in progress and experimental performances, as well as being home to the Actor’s Centre.

HO

TELS &

TH

EATR

ES

Donmar Warehouse

– 47 –– 47 –

07DAWN

THOMAS

MY SEVEN DIALS

CATH KIDSTON28-32 Shelton Street

THE LOFT35 Monmouth Street

HAWKSMOOR11 Langley Street

ROAST & CONCH4 Monmouth Street

TATTY DEVINE44 Monmouth Street

KIEHL’S29 Monmouth Street

MERCER STREET HOTEL20 Mercer Street

DIAL BAR & RESTAURANT20 Mercer Street

Dawn is General Manager at the Radisson Blu Edwardian Mercer Street Hotel, Seven Dials.

"To brighten up your home I love the fresh and colourful products at Cath Kidston and it has some wonderful vintage jewellery plus fabulous accessories for kids. The Loft is excellent for shabby chic fashion selling fantastic new and used designer goods at hugely discounted prices. For locally sourced British meat and the best steakhouse in town I frequent Hawksmoor while Roast & Conch makes gorgeous hot chocolate and dangerously delicious deserts and cakes.

Tatty Devine is a cult classic of British fashion with its clever, unconventional designs and Kiehl’s wins the vote hands down for its gorgeous products. I’m addicted to the Ultimate Strength Hand Salve with eucalyptus, avocado and sesame seed oil. Lastly Mercer Street Hotel offers something for everyone from luxurious accommodation to great cocktails and a delicious home-grown menu in the Dial restaurant."

ST. MARTIN’S COURTYARD

Just a moment’s walk away is Seven Dials sister village, St Martin’s Courtyard. Covent Garden’s newest shopping and dining destination, St Martin’s Courtyard is a beautiful open-air courtyard. This urban oasis offers an array of unique shops, restaurants and experiences. Discover fashion, beauty and lifestyle stores including Banana Republic, Cos, Hoss Intropia, Joules, Melvita, Pretty Ballerinas, The White Company and Twenty8Twelve.

St Martin’s Courtyard introduces six delicious restaurants to the London dining scene. From bustling café Bill’s, known for their award-winning breakfasts, to gourmet Mexican restaurant Cantina Laredo, and the brand new concept Dalla Terra, an Italian wine enoteca and coffee shop. All restaurants have al fresco seating or terraces. St Martin’s Courtyard has appointed The Wardrobe Consultant, a personal stylist on hand to offer practical sartorial advice. Don’t miss the day spa, relax, for indulgent massage and natural beauty, or try hot yoga at Yotopia. Learn something new at The Covent Garden Academy of Flowers, offering a range of courses in floral design.

stmartinscourtyard.co.uk

– 49 –– 49 –

– 51 –

Priceless London is MasterCard’s exclusive programme for cardholders

It allows all MasterCard cardholders access to one-off events at the theatre and museums as well as restaurant experiences and preferential

hotel bookings.

We are delighted to announce a new partnership with Seven Dials - Covent Garden’s village -

giving MasterCard cardholders exclusive offers and discounts all year round.

To get the most out of your next trip to Seven Dials and for other Priceless offers and

experiences in London register at:

pricelesslondon.co.uk

EARLHAM STREETAdidas OriginalsAll SaintsBelgo CentraalBolongaro TrevorCaffè NeroCanelaCarharttDetroitDial Bar & RestaurantDonmar WarehouseFly LondonIndulgence KidrobotKitchen ItaliaKomodo Magma BooksMagma Product StoreOrc’s NestSainath NewsSantos & MowenSartajSuper SuperficialSuperdryThai Square Food GalleryThe Dover BookshopThe Marquis Of GranbyTopman General StoreUrban Outfitters Vintage ShowroomVolcom

MERCER STREETCambridge TheatreCrazy Bear Members’ Club

MONMOUTH STREETAlbamBaseBrasserie Max at the Covent Garden HotelCafé PastaCandy CakesCKCoco de MerCovent Garden HotelDrakes Ticket AgencyDress Circle

Gilda’s TrystGudrun SjödénKiehl’sKopapaLaura LeeLes Néréides MarketMercer Street Hotel Miller HarrisMimcoMon PlaisirMonmouth Coffee CompanyMurdock LondonMysteries AstrologyNeal’s Corner Sandwich BarOrion LondonOrla KielyPop BoutiquePoste MistressRoast & ConchRosso PomodoroRossodiseraSassoon SalonScreen FaceScribblerSeven Dials HotelStuart PhillipsTatty DevineThe Crown Public HouseThe LoftThe Two BrewersUnconditional+ Wolsey

NEAL STREET7 CamicieAmerican ApparelAstrology ShopBare EscentualsBirkenstockCafé EternoCarharttCovent Garden Dental SpaCrocsCrown & AnchorDestinyDieselEnergie & KillahFilofaxFood for Thought

FreddyJosef SeibelLollipops Maison D'accessoiresMac Miss SixtyNikeOfficeOffspringPepe Jeans Pix BarPunjabPylonesShu UemuraSoleSizeSpeedoSupergaTabio The Organic PharmacyTomcat LeatherVivo BarefootWesc Yumi

NEAL’S YARDBead AuraHair By FairyLa PiazettaNeal’s Yard RemediesNeal’s Yard Salad BarSlam City Skates Taste Space / Slow FoodWalk In Back Rub

SHAFTESBURY AVENUEBali BaliFopp RecordsMela

SHORTS GARDENSAdee PhelanBaracutaBenefitBerghausDo ShopFred PerryG-Star

Holland & BarrettNeal’s Yard DairyNickelSoukSpex In The CityTSHIRT Store

SHELTON STREETAdolfo DominguezCamperCath KidstonCompton Hair & BeautyDry CleanersGrosvenor PrintsLondon Graphics CentreSPACE.NK. ApothecaryThai Square Food Gallery

ST MARTIN’S COURTYARDBanana RepublicBarbourBill’s Cantina LaredoCOSDalla TerraDesaDishoomDuoEileen FisherHoss IntropiaJack WillsJamie’s ItalianJaeger LondonJoulesLK BennettMassimo DuttiMelvitaPretty BallerinasRelax SpecializedSudaThe Covent Garden Academy of FlowersThe White CompanyTwenty8TwelveThe Watch Hut

YotopiaTHOMAS NEAL’S CENTREArtboxEuphorium BakeryFat FaceMamboTerminal D

TOWER STREETBead WorksSaksTristan Bates Theatre

WEST STREETAmbassadors TheatreL’Artelier De Joël RobuchonSt Martins TheatreThe Flower ShopThe Ivy

LITCHFIELD STREETKarine JacksonLe BeajolaisSouk Bazaar

LANGLEY STREETFoundation BarHawksmoor PatagoniaPineapple Dance StudiosPineapple Flagship Store

ENDELL STREETCollectifNuffield Health, Fitness & Wellbeing Centre

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