B.V.V.S’Institute of Management Studies, Bagalkot Pedagogy meet held on 13/9/0Subject title: Services Marketing Subject Code: 3008 Work Load: 2hours per week Contact hours: 30 Credit points: 2 Course: M! """ Se#$ Course objective: To give students a complete exposure to all aspects of service design, standards, delivering and performing service. %edagog&: Lectures, Assignments, Projects, Practical exercises and Seminars. 'valuation: Continuous Internal Assessment - 2mar!s"discretion of t#e institute$ Semester end examination "%xternal$ - 2mar!s (e)uired (eadings: *e +t o ok: Services &ar!eting '( )a larie A-*eit#aml and &ar( +o itner- &c ra#ill International %dition. (e,erence ooks: /. Servic es &ar!etin g. 2e 0pera tion, &an ageme nt 1 Strateg ( . ( Clo% , urt* 3L i*tantra. 4e3el#i. 2. &anaging Services '( C#rist op#e r. 5. Love loc!6. &ar!eti ng of Servic es '( 5offman and ateson 7 ceng age lear ning 8. T#e %ss ence of Se rvices &ar !etin g '( A drian P a(re. P 5I, 4e3el#i. . Services &ar!etin g '( Sanja( . P. Pal an!ar . 5imal a(a Pu'li s#ing 5ou se. 9. Servic es &ar! eting '( 3r. S. &. +# a. 5i mala( a Pu'l is#ing 5ouse . :. ;servic es &ar!eti ng< T ex t 1Cases= 4arg und! ar > "secon d editi on$ Tata &c ro5ill. ?>L=s .nasscom.org .vancouver,su.edu .@uir!s.com .learnmar!eting.netservicemar!etingleson.#tm .reppel.co.u!mar!eting-t#eor(t#e-mar!eting-mix-8ps-:ps-or-#at.#tml .accenture.comxdxd.aspBit- ene'1xdindustriesproductsautomotivecaseautodiamlerc#r(slerDsa.xml .ipro.comitservicesindustriesutilitiesutilcasestud(66.#tm .'poindia.org .'icsociet(.org .servicetax.gov.in
