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Gluey Postmortem Sergey Batishchev [email protected]

Sergey Batishchev: Gluey-How Simple Concepts Win

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Want to know how to break things in a sequel that worked just fine in the original game? Want to get better at hindering solid mechanics with cumbersome gameplay? Ever wondered if complete engine rewrite can help you deliver 6 month late than originally planned? Come and learn how simple Gluey mechanics attracted 25+ mln players and paid Sergey’s bills for 2 years, despite all these rigorous efforts!

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Page 1: Sergey Batishchev: Gluey-How Simple Concepts Win

Gluey

Postmortem

Sergey Batishchev

[email protected]

Page 2: Sergey Batishchev: Gluey-How Simple Concepts Win

1. Original Gluey

2. Building Sequel

3. Stats and Next Steps

Page 3: Sergey Batishchev: Gluey-How Simple Concepts Win
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Page 5: Sergey Batishchev: Gluey-How Simple Concepts Win

Inspired by

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First prototype

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Cartoony Art

Page 8: Sergey Batishchev: Gluey-How Simple Concepts Win

Gluey 1: Figures

•Dev: 6-8 weeks (part time)

•Auction @ FGL.com

•28 bids

•$10K+ primary offers

•King.com primary sponsor

•14 mln views for viral version

Page 9: Sergey Batishchev: Gluey-How Simple Concepts Win

What Went Right

Metaballs:

copyPixels BitmapData.threshold glow filter

Page 10: Sergey Batishchev: Gluey-How Simple Concepts Win

What Went Wrong

Page 11: Sergey Batishchev: Gluey-How Simple Concepts Win

Catchy Name, BUT

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Page 14: Sergey Batishchev: Gluey-How Simple Concepts Win

Counter Intuitive Refill

Page 15: Sergey Batishchev: Gluey-How Simple Concepts Win

Too Many Changes

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Too Much Dev Time

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600

800

1000

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1400

1

Gluey 1 (hours)

Gluey 2 (hours)

Page 17: Sergey Batishchev: Gluey-How Simple Concepts Win

Numbers

Total: ~$68K

Page 18: Sergey Batishchev: Gluey-How Simple Concepts Win

What’s Next

•Gluey Mobile

•Gluey 3

•Gluey Spin-off