Some basic SEO initiatives to boost your organic search ranking

Search engine optimization (SEO) is highly crucial in ensuring that a website features on top of the organic search engine listings. It has nothing to do with the type or line of business you are operating in. The World Wide Web or popularly known as the internet is a gigantic network of web activity and just by opening a website and having a fledgling online presence does not make sure that your product will grab the necessary eyeballs. A lot goes into ensuring that your website gets its due in the web space. SEO works on 2 basic principles i.e. relevancy and discoverability. Relevant content and keywords will drive traffic into your website and the discoverability aspect works on informing the target audience about your product.

We will now focus on some pointers which are highly beneficial for enhancing your search ranking.

● Get your keywords and title tags in place: Keywords are still the driving force behind getting the desired traffic onto your website. It is very important to identifying and incorporate suitable keywords related to your product which the user is most likely to search on the web. After the keywords are set up they should be assigned the meta-tags and it has to be ensured that the keywords get the desired importance and the requisite relevant repetition in the content.

● Get a good social indicator ranking: This has been a recent factor taken into consideration for determining the SEO ranking of your website. A website or product with a dedicated presence and significant amount of activity in social media platforms such as Twitter, Facebook and MySpace provides a high social indicator ranking and subsequently pushes your website to the higher ranks in search results.

● Set up links to external websites: It involves setting up links to external websites in your content which is relevant to your own product. This initiative might not find many takers in recent times but still is important as it helps to drive the traffic from the other reputable website onto you thus ensuring a high inflow and higher organic ranking.

● Monitor web analytics program and maintain dynamism in the website: Various we analytic programs especially Google Analytics helps track the amount of traffic coming to a website and provides a comprehensive report of the same informing him of the type of visitor, his location, time spent on the website, pages visited and other necessary information; enabling him to make informed decisions regarding changing the content or appearance or making changes wherever possible.

● Develop sturdy content: As famously quoted by an eminent personality that “Content is king” which is quite apt indeed. Nothing really beats good quality content which is of paramount importance which will not only bring in more traffic but also ensure that the traffic remains loyal to it. Care should be taken to ensure that the website is always visually appealing to the visitor without compromising on the quality of content.

While these points though seem generic at first read, each of them have a profound effect on the organic search ranking of your website and goes a long way in determining the degree of traffic to your site.

www.nukisonline.com