SEO FOR ANSWERSRANKING #0DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

THE GOOD OLD DAYS

MODERN SEO

REALITY

WAIT, IT GETS

WORSE

MORE GLOOM &

DOOM

IT’S HERE SOMEWHER

E

SOYLENT SERP IS

ADS!

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KNOWLEDGE PANELS

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KNOWLEDGE CARDS

KNOWLEDGE PANELS

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100 PB OF ANSWERS

MACHINE CURATIONANSWERS, V2

FEATURED SNIPPETS

ANSWERS IN TABLES

ANSWERS FROM LISTS

RELATED QUESTIONS

ANYTHING FAMILIAR?

NOW IN 11 MARKETS

h/t @sergey_ala

kov

ANSWERS MATTERFACTS & DATA

ANSWERS ARE EXPANDING

RAPIDLY

WHAT BEATS FIRST?

#0

ZERO BEATS THE FOLD

TWO-FOR-ONE BONUS

#0#1

A REAL SEO SHORTCUT

#2

#0

FEATURED SNIPPETS BY

RANKING

WHAT’S THE RECORD?

#0

ONE FULL SERP

JUMPED#

10

VOICE SEARCHONLY RETURNSONE ANSWER

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+114% CTR BOOST

http://mz.cm/sf

2016-2

SNIPPET = 40K CLICKS

YOUR CONTENTYOUR RULES

HEY, THAT’SMY DATA!

HEY, THAT’SMY DATA.

A FEW WEEKS

LATER…

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CHALLENGE ACCEPTED

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TWO STEPS TO FEATURED SNIPPETS

RANKING

RELEVANCE

KEYWORD RESEARCHFOR QUESTIONS

“WHAT…?” QUESTIONS

WHAT CAN BE IMPLIED

“WTF…?” QUESTIONS

h/t @DeanCrud

dace

“HOW…?” QUESTIONS

“HOW…?” QUESTIONS

UNLESS IT’S FACTUAL

“WHY…?” QUESTIONS

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UNLESS YOU’RE ON

TV

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UNLESS IT’S FACTUAL

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FIND A PRIME

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USE SITE: + QUESTION

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TRAILS

peter @moz.com • @dr_peteTHANKS FOR WATCHING!