Embed Size (px)
Citation preview
What is SEO ?
Search Engine Optimization ” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines “
SEO
On Page Optimization Off Page Optimization
These factors are controlled by you or by coding on your page.
it include actual HTML code, meta tags, keyword placement
and keyword density.
off-page SEO refers to activities outside the boundaries of the
webpage.It include link building,Socialmedia,blogging
etc
URL Construction Guidelines
• Shorter url is better• Keyword use is important (but overuse is
dangerous)• Use hyphens to separate words
Search Engine View
• A webpage doesn't always look the same to you and me as it looks to a search engine.
• The design of a website is one of the most important key success factors and it does not only affect the user experience, but also the SEO campaign.
• Google uses more than 200 factors to search-rank a page
Search Engine View Vs User View
For Perform Better in Search Engine Listings
• Content should be in HTML text format• solid hierarchy and easy navigation • Images, Flash files, Java applets, and other non-text content
are often ignored or devalued by search engine crawlers• Easiest way to ensure that the words and phrases you
display to your visitors are visible to search engines is to place them in the HTML text on the page
• Consider each page as a landing page • Don’t change the template of your website in every
category. It makes the navigation in your website more difficult for the average user
• Avoid horizontal scroll• Make use of html heading elements (H1 – H6) to include
descriptive headlines and take advantage of their importance for the search engines.
• Make proper use of relevant images in gif, jpg, or png formats that allow alt text support the online visibility efforts.
• Make sure that the design fits to the standard screen resolution. Typically you should design the websites for 1024×768 screens. Also you can use your Google Analytics statistics to see what screen resolution is used by most of your visitors.
Important Factors On page SEO
• Title• Description• Header tag• Image file names & Alt tag• Reputable links• Content
Title & Description
• Title tags & Descriptions are important part of a SEO
• Use relevant keywords• Don’t reuse the title and Description• Title should be in 65-70 Character length and
Description should not exceed 155
Image File Names & Alt Tag
• Which provide description to an Image• Alt text will show in place of the images• Effective use of alt text can improve your site’s
placement in search engine result pages• Google bots crawl alt tag instead of images
How h1 is important ?
• It has an impact on both the SEO and usability of your site.
• The H1 tag has long been an example of an influential ranking factor and important signal to search engines as to what a page of content is about.
• Search engine spiders check the relevancy of the header tag with the content associated with it.
• The search engine spiders check the keyword consistency between the header tags and other parts of the page.
• Do not use more than one h1 tag on a page unless really necessary.
• pages with their own h1 tags. This makes more sense to both readers and the search engine spiders,
• Do not use heading tags as hidden text. Any hidden text can result in penalties for your site, especially if the hidden part is a component that effects SEO.
• Ensure that each page of your site has at least 300 words of unique content on it that can’t be found elsewhere on your site
Some Common reasons why pages may not be reachable
• Links in unparseable JavaScript If you use JavaScript for links, you may find that search engines either do
not crawl or give very little weight to the links embedded within.• Frames or iframes Technically, links in both frames and iframes are crawlable, but both
present structural issues for the engines in terms of organization and following. Unless you're an advanced user with a good technical understanding of how search engines index and follow links in frames, it's best to stay away from them.
• Links in Flash, Java, and other plug-ins• Links on pages with many hundreds or thousands of links Pages with hundreds of links on them are at risk of not getting all of those
links crawled and indexed.This restriction is necessary to cut down on spam and conserve rankings.
Canonical and Duplicate Versions of Content
Canonicalization is the practice of organizing your content in such a way that every unique piece has one, and only one, URL. If you leave multiple versions of content on a website (or websites), you might end up with a scenario like the one on the right: which diamond is the right one?
Robots.txt
By using robots.txt, webmasters can indicate to search engines which areas of a site they would like to disallow bots from crawling, as well as indicate the locations of sitemap files and crawl-delay parameters.
How to Speed Up Sites
• Combine multiple stylesheet into one • Reduce script and put them at the bottom of
the page• Use CSS instead of image• Controlling white space through layout will
keep users focused on the content and control user flow
• Optimize image– Crope correct image size– JPEG,PNG are best avoid BMP,TIFF– Avoid empty src code
Sneaky RedirectsSome redirects deceive search engines or display content to human users that is different than that made available to crawlers.
Some examples of sneaky redirects• Search engines shown one type of content while users
are redirected to something significantly different.
• Desktop users receive a normal page, while mobile users are redirected to a completely different spam domain.
Hidden Text and Links
• Hiding text or links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation
• Using white text on a white background• Locating text behind an image• Using CSS to position text off-screen• Setting the font size to 0• Hiding a link by only linking one small character—for
example, a hyphen in the middle of a paragraph
IPIX Solution Pvt Ltd
Professional Web Designing and Developing Company In Kerala Based In Dubai
Our Services
• Web Designing• We Developing• SEO Services• Digital Marketing• Website Hosting• Branding• SMO Services
www.ipixsolutions.com
Contact US
205, 'Neo Space', KINFRA Techno industrial
park, Kakkanchery,
Kozhikode, India 673634
Phone : +91 494 3018531Mobile : +91 95 44 800 204
15th Floor, Lake Central, Business Bay, Al Abraj
Street, P.O.Box 55535,
Dubai, UAE
