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Rather than think about mobile vs. desktop, consider if your client is in or out. Balance design according to the unique needs of these in and out customers.
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#pubcon
@jennyhalasz
Mobile SEO & DesignAre you In, or Out?
Presented by:Jenny HalaszJLH Marketing
#pubcon
@jennyhalasz
14 years
in SEO
Writer for
Search Engine Land
Co-author of SEO
Like I’m 5
First spoke
on mobile
in 2007
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@jennyhalasz
RWD vs Dynamic Serving vs m-dot vs Apps…
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@jennyhalasz
RWD vs. Dynamic Serving
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@jennyhalasz
Desktop vs. Mobile
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@jennyhalasz
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@jennyhalasz
Are you In, or Out?
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@jennyhalasz
Renting a Car
• In:• Neo is preparing for a trip.• He needs:• Price• Loyalty• Car choice• Features
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@jennyhalasz
Renting a Car
•Out:• Trinity is stranded and needs a
car.• She needs:• Streamlined process• Simple choices• Closest location• Click to call
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@jennyhalasz
RWD vs. M-dot
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RWD vs. RWD (on iPad)
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Experience Matters(car selection)
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Experience Matters (layout)
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Experience Matters (options)
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Experience Matters (options)
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Experience Matters (clickability)
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Experience Matters (clickability)
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@jennyhalasz
Other Considerations for “Mobile”
• Auto-open the right feature – number pad or keyboard?
• Consider extras for “out” users:• Number to a cab company?• Default pickup date to current• Allow return date to be empty• Tel-tags and map links
• Don’t use pop ups. Ever.
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@jennyhalasz
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@jennyhalasz
Thank you!
Jenny Halaszjlh-marketing.com
@jennyhalasz