SEO Content Writing Guide

SEOContentWritingGuideAGuidelineforCreatingContenttoAchieveHigher

SearchEngineRanking

BySteveWiidemanSearchEngineOptimizationExpert

SEOContentWritingGuide

Copyright2010SteveWiideman,SEOExpert.Allrightsreserved.YouarefreetosharethiscontentprovidedyouprovidethesourceasSteveWiideman,SEOExpert

ContentsWritingContentinWordpress......................................................................................................................3QuestionsfortheDesigner.......................................................................................................................3WordpressPost&PageWritingGuidelines..............................................................................................4

SampleWordpressPage...............................................................................................................................6ThePost/PageVersion(BehindtheScenes)...............................................................................................7CreatingSEOEnhancedContentinPlainOleHTML....................................................................................8GetMoreInformation...................................................................................................................................9

Author Links............................................................................................................................................9



WritingContentinWordpressAsaContentManagementSystem(CMS),WordpressisanidealsolutionforwebsiteownerswhoarenotcomfortablecodingHTML.ThispagewilldescribehowtocreateastructuredpageofcontentwithinWordpressthatwillhaveahigherlikelihoodofachievingtoprankinginsearchengineresults.QuestionsfortheDesignerHerearesomecriticalquestionstoaskthewebsitedesignerordeveloperBEFOREcreatingnewcontentonthewebsite.

CanyouconfirmthatthereisonlyONEH1TagoneachpageandthatitiswrappedaroundthecodeNOTaroundthelogooranywhereelseinthetheme? Canyouconfirmthatthereispluginorthemeinstalledthatallowsmetocustomizethe

HTMLTitle,MetaDescriptionandMetaKeywordsoneachindividualpage? CanyouconfirmthatthereisaplugininstalledthatcreatesacanonicalURLoneach

pagetoavoidthecontentfrombeingindexedfromtag,print,author,orotherlink? Canyouconfirmthatthenavigationonthewebsite,and/orthewaywebcrawlersand

visitorsgettoeachpageistextbasedasopposedtoimagebased? CanyouconfirmthattheWordpressthemewereusingproducespagesthatload

quicklyona56kmodem? CanyouconfirmthatthereisaplugininstalledthatsubmitsanXMLsitemapfileto

Googleandonethatcreatesastaticsitemappagethatupdatesautomatically?Onceyouveconfirmedtheabove,itssafetoproceedwithwritingcontentwithouthavingtobeconcernedaboutthethemecausingindexingissues.



WordpressPost&PageWritingGuidelinesThefollowingguidelinesshouldbefollowedwhenwritingapostorpageinWordpress.Focalpointsthatwillbecoveredeitherdirectlyorindirectlyinclude:

Keywordprominence Keyworddensity Keywordproximity Keywordrepetition Wordcountvolume

Iffollowedcorrectly,thesearchengineswillmostlikelyunderstandyourcontentandkeywordthemeoneachpage.

Moreoftenthannot,itsbettertouseHTMLviewasopposedtoVisualview. NevercopyandpastefromanytypeofMicrosoftdocument,astheMicrosoftcode

maycreatebloated,unnecessarycode.Insteadcopy/pastefromNotepad. ThePostorPagetitleabovethelargeboxintheeditoristheheading(H1)ofthepage

andshouldbeshortandsemiexplicit.Forexample,ifyourkeywordthemeisSEOServices,thetitleshouldbeSEOServicesorAboutOurSEOServices(whereaboutisneverusedagainwithinthatpostorpage),notOurSEOServicesaretheGreatestThingEver,YouHavetoTryThem,WeRock,NoReallyWeDo.Thismakesforacleansitemappageaswell. Themaincontentboxshouldcontain350450handtypedwords(noncopiedfrom

anotherwebsite).IfHTMLviewisused,noparagraph()tagsarenecessary. Topicsonapageorpostshouldbebrokenupbysubheadings.Forexample:

ExecutionStepsforSEO. ImagesshouldcontainTITLEandALTattributes,butdonotrequirecaptions.Titleand

ALTtextshouldbedifferent,butshouldincludethekeywordorkeywordthemenomorethanonce. Thecustompagetitle(nottobeconfusedwithPost/PagetitleorH1)shouldbeno

longerthan66charactersandshouldcontainacalltoaction,keyword,andvalueproposition.Forexample:Buy21inchBlueWidgetsonSaleFreeShipping!



TheMetaDescriptionshouldnotbelongerthan160charactersandshouldcontainaDIFFERENTcalltoactionandvalueproposition.Forexample:Purchase21inchBlueWidgetsonlinefromtheWidgetMan.Nochargefordelivery,shipsin24hours.Suppliesarelimited,ordernow. TheMetaKeywordsshouldcontain25variationsofthekeywordphraseandcategory.

Forexample:21inchbluewidgets,21inchbluewidget,bluewidgets21inch,widgets. Forposts,theTagsfieldcancontainthesamekeywordsastheMetaKeywordsfield

Ifthecontentisbeingwrittentosellaproduct,basicsalesprinciplesshouldbeused,suchas:

o Reciprocityo Authorityo Consistency/Commitmento SocialProof/Acceptanceo Scarcity/Urgencyo Whenpossibleendwithacalltoactionbuttonoratleaststarttheuseronthe

purchasecyclewithalinktolearnmore. Ifthecontentisbeingcreatedpurelytoselladspace(searcharbitrage),thefollowing

attributesshouldbeconsidered:o Historyofthetopico Statisticswithsourceso Thesisorthepurposeofthearticleo Quotesandreferenceso Conclusion,commentary Content,includingTitleandMeta,shouldbereviewedtoinsurethat:

o Thetargetkeywordisnotrepeatedtwiceinarowanywhereinthecontento Targetkeywordand/orvariationappearnomorethanonceintheTitle,Meta,

Heading,ALT(ifapplicable)and1timeforevery100wordswithinthecontent



SampleWordpressPage

HTMLTitle(AllinOneSEOPackfields)containacalltoaction[learn],keyword[bypassGoogleSMSverification],andvalueproposition[setupmultipleGoogleaccounts].

Post/PageTitlecontainsasemiexplicitversionofthekeywordtheme.

Videoisusedtoreducebouncerate(orbouncebacktoGooglerate)andtogivethevisitoranimprovedexperience.Somepeoplelearnbywatching.

StopWordusedinsubheading(h2)breakinguptheexplicitimpressiontoomanyrepeatedkeywordsmayproduce.

Usedavariationofbypass[bypassing]toreduceexplicituseofthetargetkeywordphrase.

Pagecouldstilluseanother300 wordsofuniquecontextualcontentandpossiblysomeimagery.Usergeneratedcontentisaskedforinthelastsentence.

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CreatingSEOEnhancedContentinPlainOleHTMLThe below is a skeleton view of website containing all the appropriate SEO attributes.

Call to Action, Keyword, & Value Proposition (under 66 characters) Home SEO Services Contact Google Keyword Phrase Here A paragraph of content here, with tags around one instance of the keyword More related content here. Some Video tagged with keywords Optional Semantic Variation of Keyword here Second supportive paragraph. Think of a thesis paper in grade school or college.

Test the webpage to insure all the SEO focal points have been recognized. Be sure to validate spelling, grammar, broken links and images and possible layout distortions.



GetMoreInformationTitle Tag Principles

http://www.seosteve.com/seo-best-practices/ctr-and-title-tag-principles.html Using Wordpress as an SEO Platform

http://www.seoinaday.com/ Using Video to Improve Search Engine Saturation & Ranking

http://www.reelseo.com/ Learn to Use Wordpress (Videos in Order)

http://www.youtube.com/watch?v=kcJkSIzOGv4 http://www.youtube.com/watch?v=m9B4k-SLxg0 http://www.youtube.com/watch?v=RRPDu_2h1KI http://www.youtube.com/watch?v=tYPLfLBeLxk

Learn Basic HTML

http://www.w3schools.com/html/default.asp HTML Cheat Sheets

http://www.addedbytes.com/download/html-cheat-sheet-v1/pdf/ http://www.webmonkey.com/2010/02/html_cheatsheet/ http://www.psacake.com/web/dy.asp http://www.addedbytes.com/download/css-cheat-sheet-v2/pdf/ (CSS)

Recommended Wordpress Designers

http://www.digitaleyemedia.com/ http://www.rockstarnewmedia.com/ http://imjtk.com/ http://www.dizzain.com/blog_customization/

Author Links

If you enjoyed this SEO Content Writing Guide, please patronage my other websites or attend one of my workshops in Southern California. Thanks for reading!

http://www.top10seotips.com/seo_tips.htm http://www.seosteve.com/ http://www.isuccesssummit.com/ http://www.meetup.com/orangecountyseo/ http://www.meetup.com/searchmarketing/ http://www.helprankme.com/ (Coming July 2010)

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SEO Content Writing Guide