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Content MattersContent Creation for Search
1www.SearchEngineRankings.com.au
Presented by : Jasmine Batra
What we will cover
• Why content matters• 3 step formula for SEO Content Creation.• Examples on good v/s bad copy.• Guidelines for effective content creation.
2WWW.SEARCHENGINERANKINGS.COM.AU
Why Content Matters
• Shower of Google love• Establish website authority• Increased subscribers• Turn your website into a link magnet
3WWW.SEARCHENGINERANKINGS.COM.AU
What Next?
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Keywords Volume
gift hampers 74000,
Gift baskets 49500,
gourmet hampers 12100,
food hampers 9400,
gifts basket 1900
Questions to Ask
5WWW.SEARCHENGINERANKINGS.COM.AU
Approach
Grouping of selected keywords.
Mapping Pages to Phrases.
Placing of selected phrases on target pages.
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Segmenting
• A broad-based keyword strategy allows your site to position well for a number of key-phrases – not just one or two.
• Grouping and sub-grouping.• Speak to the defined market.• Are you sitting on a goldmine of
undiscovered positioning opportunities?
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Keyword Targeting• Based on sales Cycle
Keyword Targeting
• Based on page type
• Based on target audience
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Blog post Buzz Words Long tailProduct page Evergreen
wordsStrong keywords
Location Industry type UsageInner city Telcos Job Tracking
Positioning…
• Occurrence• Variation• Stemming• Semantics• Placement• Density• Strengthening• Location
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What it does NOT mean
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Content Creation Strategies…
• Keyword rich FAQ pages.• Grow your content by inviting
comments• Replace generic phrases with
descriptive • Think focus think bonus• Get Creative – contests and top 50
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Product pages
Keyword rich content that the search engines will love.
Resources page – buying guide , how-to articles, tips
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Examples
A luxury accommodation in Gold Coast.
TARGET KEYWORDS: Holiday accommodation Gold coast, luxury holiday gold coast.
H1 - Welcome to Ivory PalmsH2- None
H1-Luxury holiday accommodation in Gold CoastH2-Enjoy Gold Coast in the lap of luxury
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Examples
Stuffing keywords into your content will impact user experience and result in penalties from the search engines.
TARGET KEYWORDS: ‘life insurance quotes’ , ‘life insurance online’ and ‘free life insurance’
Get Life insurance online. We provide life insurance quotes online. For free life insurance quotes …..
‘Get free life insurance quotes online’
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Content Audit
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Track content performance
Guidelines for content creators
• Key-phrases in headlines and sub-headlines.
• Key-phrases in the first and last para.• Key phrases in hyperlinks.• Key phrases in meta data.• Key phrases (including stemming and
variation) sprinkled throughout the copy.• Review meta-data alignment to content.
17WWW.SEARCHENGINERANKINGS.COM.AU
Q&A
Arrow Internet MarketingPhone: 1300 766 665
www.SearchEngineRankings.com.aujasmine@SearchEngineRankings.com.au
Melbourne • Sydney
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Melbourne Office943 - 944 / 1 Queens Road,
Melbourne, 3004 Victoria
Sydney OfficeLevel 21, Tower 2,
Darling Park201 Sussex Street,
Sydney