“SEO and The Power Of Google”

Roger Warnock

Outhouse Consulting

LinkedIn: http://uk.linkedin.com/in/rogerwarnock

What is on today

• Introduction

• Basic’s of SEO.

• Benchmarking your website.• Google Adwords.

• Additional Google Tricks.

• Social Media & SEO.

• Q & A’s.

My BackgroundStrategic Marketing Online Business/Marketing

Disruptive Innovation Project Management

The Search Engine Web

Your Website

SEO

SEO – The ProblemTime/Resources

Basic’s Of SEO

Get The Basics Right• Simple Domain Name – Doesn’t have to

be the business name!

• Web Layout – Keep It Simple – Keep To Standard Layouts – 3 Second Rule

• Titles & Descriptions – Different For Each Page

• Meta Tags & Alt Tags.

• Register on DMOZ.

Get The Basics Right

• Sitemap – Ease of indexing for Google.

• Strong Content – Relevance – Regular Updates

• Build Strong Links – Complementary!

Titles & Descriptions• Title Text – No more than 75 characters

including spaces – Keep in line with standard web build.

• Description Text – No more than 160 characters, split into two equal sentences and no more than 26 words.

• Add relevant keywords (Meta Tags) – Maximum 35 keywords.

• Text relevant to Homepage text.

.

Benchmarking Your Website

Basic Benchmarkng• Compare Source Code – Titles,

Descriptions and Meta Tags.

• Check Links – Use Alexa.com • Compare Content – Relevance – Regular

Updates.

• Check Page Rank.

Google Adwords

Google Adwords - Basics • PPC – Two reasons to do it – Maximise

traffic to your website and maximise revenue.

• 60/40 rule – 60% of traffic use organic searches and the other 40% will use Google Adwords.

• Need a strong structure and format for adverts

Google Adwords - Basics • Do your homework – use Keyword and

Insights tools!

• Use Long Tail Keywords – normally cheaper to bid on.

Additional Google Tricks

SEO & Social Media

Your Website

Online Visibility Network

1-9-90 Rule

The Big Three Network Dynamics

The Big Three

The Power Of LinkedIn’s Network Effects

LinkedIn Stats – In The Past 30 Minutes

LinkedIn Checklist• Set up a personal and company page – even if

you’re a one man band – maximise your exposure and brand.

• Strong SEO friendly content – USP’s.

• Follow companies.• Get recommendations and recommend people.• LinkedIn groups – join many – participate in a

few – run one.

• Use LinkedIn tools – Signal, ask questions,

Social Media – Changing How People Succeed In Business

Questions & Answers

Get In Touch

Roger Warnock

Outhouse Consulting

LinkedIn: http://uk.linkedin.com/in/rogerwarnock

Mob. 07939 488419