Emily Elizabeth Ross10% Evaluation 20% CrEation

40% DEvElopmEnt 30% rEsEarCh

UNCONVENTIONAL CALENDAR

Problem Createanon-traditionalcalendarusingonlyvagroundedandthecolorblack.

Solution Createanon-traditionalcalendarusingonlyvagroundedandthecolorblack.

UNCONVENTIONAL CALENDAR: CATALOg

Problem Createapiecetoaccompanythecalendartotes.

Solution asmallcatalogthathighlightsfeaturesofthebags.

9–14

mm

Red

back

with

four

bla

ck d

ots a

nd

vary

ing

stre

aks.

Obs

erve

d in

the

east

ern

Uni

ted

Stat

es.

Red

Milk

wee

d B

eetle

| 8–12

mm

Larg

e, or

ange

shell

with

big b

lack

mar

king

s. Lo

ok fo

r the

m in

stat

es

east

of th

e Roc

ky M

ount

ians

.

Milk

wee

d L

eaf B

eetle

|

11–2 8 mm

Yellow and black str

iped back. Third

stripe is

shaped lik

e a W

. Found in

most of th

e Unite

d States.

Locust

Borer B

eetle

|

6–7½ mm

Wide, flat, bright green back with

centered brown line. Often found

in northeastern states.

Thistle Tortoise Beetle |

6–9 mmUnmarked iridescent blue shell with clubbed antenna. Find them in the western United States.

Blue Milkweed Beetle |

25–30 mmPurple or blue wing covers with

dark indented spots. Found in

southwestern states.

Pleasing Fungus Beetle |

4–8 mmCurved snout with brushes of hair

covering its body. Found in any state

with an oak tree population.

Acorn Weevil |

25–45 mm

Spotted gray wings with oval eye

spots. Observed throughout the

southern United States.

Eyed Click B

eetle |

10½–13½

mm

White hair and w

hite white w

ings

with bronze m

arkings. Noted in

southern and eastern states.

White B

each Tiger Beetle |

North American BeetlesColor Wheel

Smithsonian Institution, National Zoological Park of Washington D.C.

NORTH AMERICAN BEETLE EXHIBIT: COLOR WHEEL

Problem CreateahandoutforabeetleexhibitatthenationalZoologicalinstituteofWashingtonD.C.

Solution adiscoveryofnorthamericanbeetlesthroughtheconceptofcolorthroughaninteractivecolorwheelthatfeaturespicturesandfacts.

9–14

mm

Red bac

k with

four b

lack d

ots a

nd

vary

ing s

treak

s. Obser

ved in

the

easte

rn U

nited St

ates.

Red M

ilkwee

d Bee

tle |

8–12 mm

Large, orange shell with big black

markings. Look for them in states

east of the Rocky Mountians.

Milkweed Leaf Beetle |

11–2 8 mm

Yellow and black striped back. Third

stripe is shaped like a W. Found in

most of the United States.

Locust Borer Beetle |

6–7½ mmWide, flat, bright green back with centered brown line. Often found in northeastern states.

Thistle Tortoise Beetle |

6–9 mmUnmarked iridescent blue shell with

clubbed antenna. Find them in the

western United States.

Blue Milkweed Beetle |

25–30 mm

Purple or blue wing covers with

dark indented spots. Found in

southwestern states.

Pleasing Fungus Beetle |

4–8 mm

Curved snout with brushes of hair

covering its body. Found in any state

with an oak tree population.

Acorn W

eevil |

25–45 mm

Spotted gray wings w

ith oval eye spots. O

bserved throughout the southern U

nited States.

Eyed C

lick Beetle |10½

–13½ m

mW

hite hair and white w

hite wings

with bronze m

arkings. Noted in

southern and eastern states.

White B

each Tiger Beetle |

HELLO MELON CAMPAIgN: ON-THE-gO IDENTITY MANUAL

Problem CreateanaccompanyingpiecefortheEatmoremeloncampaign,anexhibitthatencouragesadultstotrymelonagain.

Solution aportableidentitymanualwithstandardsforthehellomelonbrand.alsoincluded,adiskwithnecessaryfilesforprintingonthego.

GNP = C +I+G+( X- M)+NC = Household and personal consumption expendituresI = Gross private domestic investment expendituresG = Government consumption and gross investment expendituresX = Expenditures on goods and services exportedM = Expenditures on goods and services importedN = Net income from assests abroad

figure 5

Gross National Product Guide

figure 3

GNP vs. GDP

Gross National Product

Gross Domestic Product

GNP: Total of all business production and service sector industry in a country plus its gain on overseas investment.

GDP: An estimated value of the total worth of a country’s production and services.

GNP: To see how the nationals of a country are doing economically.

GDP: To see the strength of a country’s local economy.

STANDS FOR DEFINITION

GNP = C +I+G+( X- M)+N (See figure 5)

GDP = C +I+G+( X- M)

Both: Forcasting business and economics of a country.

FORMULA

USES

APPLICATION

SUCCESS MARCH 2011  29

Country with Lowest GDP Per Capita: Liberia ($16)

Country with Highest GNP: United States ($11.5 Trillion in 2005)

Country with Highest GNP per Capita: Luxembourg ($45,360)

Country with Highest GDP per Capita: Luxembourg ($87,400)

Country with Lowest GNP Per Capita: Mozambique ($80)

Country with Highest GDP: United States ($13.06 Trillion in 2006)

When the initial Adam in the garden of Edinburgh ate from the special tree of patronage, he produced An Inquiry into the Nature and Causes of the Wealth of Nations. This continues to serve as the foundation of Classical economics and its numerous variations. The work was not hailed for the cogency of its dispute or the systematic nature of its accounts. Criticisms emerged almost immediately. What it did was provide means for the English commercial class to rationalize what it had always done and wanted to continue. It also gave the members of this class a “scientific” justification for immoral activities that had always been employed to increase their wealth.

The wealth of the commercial division became equivalent to the wealth of the nation; the GNP. The national wealth, however, does not reside in the nation’s treasury, and nation states have become nothing more than a way for increasing the prosperity of politically commercial classes and the political establishment.

The outcomes of this economic system have been deadly and disastrous. It was employed by all the Western European imperial nations and the British Empire from its inception to the end of World War II. Besides the English expatriates in 1945, not a single British colony was viable and prosperous. Every colony had been ravaged to increase the wealth of English commercial interests. But the English people did not fair well either, so a socialist government was put into power. Winston Churchill, their heroic and Conservative leader during World War II, was unceremoniously removed from office.

The British Empire lasted from the 16th to the 20th century. If Adam Smith had been right, then Capitalism should have increased the wealth of the nation. But England, never had wealth. Capitalism does not enhance nations. The fifteen nations that have the highest national debt also have the highest GNPs.

figure 2

Top 20 Gross National Product by Country (per capita)

#1 Luxembourg 7%#2 Switzerland 7%#3 Japan 7%#4 Norway 7%

#7 Iceland 5%#8 Sweden 5%#9 United Kingdom 5%

#10 Austria 4%#11 Netherlands 4%#12 Belgium 4%#13 Finland 4%#14 Germany 4%#15 France 4%#16 Ireland 4%#17 Brunei 4%#18 Canada 4%#19 Singapore 4%#20 Italy 4%

#5 United States 6%#6 Denmark 6%

SUCCESS MARCH 2011  27

HOW DO THEY MEASURE THE gNP?: MAgAZINE SPREADS

Problem Designanarticleexplainingthecalculationofanation’sgrossnationalproduct.

Solution Easytounderstandarticlewithillustrationscreatedbydatavisualization.

TWO AND A 1⁄4 VISUAL IDENTITY: COMPONENTS

Problem Createandbrandtwoanda1⁄4,aspecialtystorethatspecializesinbothnewandantiquedoorknobslocateddowntowntraverseCity.

Solution asystemcreatedusingthelogoandantiquedoorknobelementsthatappealstothe25to40yearoldtargetedaudience.

two&a¼

TWO AND A 1⁄4 VISUAL IDENTITY: COMPONENTS

Allison Scott 1455 South Elmwood Avenue Traverse City, Michigan 49684

Dear Allison,

We are excited to inform you that we have recently recieved a new collection of 45 antique doorknobs from Victorian England. As a valued customer of ours, we would like to invite you to a priviate viewing of this new collection and a chance to be one of the first customers to purchase these doorknobs.

The event will take place Monday, March 14 at 8 o’clock in the evening after the store closes for the night. Our store associates will be there to offer insight into the history of this collection. We are excited to add this collection to our existing inventory of new and antique doorknobs and we are even more excited to offer you the first chance to purchase parts of this collection. We hope to see you March 14!

Sincerely,

Molly HarrisonMolly Harrison, General Manager

two&a¼

Two Hundred & One East Front Street • Traverse City, Michigan 49684

Two Hundred & One East Front Street Traverse City, Michigan 49684

TWO AND A 1⁄4 VISUAL IDENTITY: COMPONENTS

HomeOffice

deal’s in the

come collect the kiddie,

it’s

Shell Family Reunion.

another

june10, 11,12

2011

hosts: Amanda & Emily Ross

490 Eastman Beulah, MI 49617

just astraight shot up US 131

sleeping arrangements will be provided.

“it’s by me.”*

*also means, “I’ll pass.”

“ch

ew

on

‘em

!”*

*als

o m

eans

, “I’m

the

dea

ler

and

I’m

pas

sing

.”

guests arrive, hors d’oeuvres & drinks, dinner,euchre begins.

Friday

Saturday

breakfast, girls & boys go separate

ways, lunch, surprise activity, cocktails,

dinner, euchre continues.

Sundaybreakfast, euchre concludes closing & awards ceremony.

each family will be in charge of one meal for the weekendevent, you have dinner, saturday night.

2’s & 3’s scoring guide because if you’re playing with the Shells, you’re scoring with 2’s & 3’s.

1

6 7 8 9

2 3 4 5

“TRUMP!”*

*means, “the card that is turned up, is now trump.”

friday, each player plays 5 games.

saturday, the 8 players with the highest scores play 10 games.

sunday, 4 top scoring players play a final game for the win.

entry fee is $5. score is kept individually. partners for every game

are drawn randomly.

3-day tournament

it’s good to be a winner.

1st place:

$30 & a special prize

2nd place: $20 & a special prize

3rd & 4th place: $5 & a special prize

Loser: refund of entry fee

“pick it up and stay

home ”*

*means, “My partner dealt, I’m ordering them the card that is up and I’m going alone.”

the game that’s been a family tradition for

over 50 years.In the Shell family, if you’re

old enough to under-stand euchre, you’re playing. That’s the way

it has always been and it’s the way it will always be.

euchre:

“next for my partner”*

*also means, “I’m calling the opposite suit from what was turned up but I’m weak.”

euchre: a brief history

popular in 18th & 19th century Europe

nowadays it’s a mid western game

thought to be a direct descendant the Spanish game Triomphe

in the 1800’s it was modernized and brought to America

100 years ago, it was the #1 card game in the United States

“double bauer boogie.”*

*means, “you’ve got both bauers.”

“I’ll do the chores.”*

*means, “as you go alone, I’ll pull in your tricks.”

rsvp by may 27

to a

man

da

or

emily

by

emai

l or

pho

ne

get your tricks in beulah. see you in june!

FAMILY REUNION INVITATION: SHELL FAMILY EUCHRE WEEkEND TOURNAMENT

Problem Createaninvitationforareunionthatisappropriatelyuniquetofamilyhistory.

Solution aeuchredeckofplayingcardsprintedonsyntheticpaper;eachcarduniquelydesignedtofeaturefamilytraditionsandinformationabouttheevent.

FERRIS STATE UNIVERSITY HOLIDAY CARD: RECIPE CARDS

Problem CreateaholidaycardandreceptioninvitationforpresidentEislerandFerrisstateuniversity.

Solution FourindividualcardsfeaturingaFerrisrelatedrecipeandaholidaygreeting.

The Student Advancement Foundation exists to ensure

that all Grand Rapids Public Schools students have the tools

and experiences they need to learn. We accomplish this

mission by engaging the community and encouraging

their investment in five areas – Literacy, The Arts, Math/

Science, Environmental Education, and Physical Wellness.

Convenient parking is available in the underground ramp.

The ramp entrance, on Michigan Street, is across from the

main post office.

MindShare 2011

Tuesday, April 26

5:30 p.m. Doors open, cash

bar, hors d’oeuvres, art auction

7:00 p.m. Dinner

7:45 p.m. Program

Business Casual Attire

DeVos Place

Steelcase Ballroom

303 Monroe Avenue NW

Grand Rapids, Michigan

111 Library NE, Grand Rapids, MI 49503 • 616.988.5430 • www.grsaf.org© 2011 Grand Rapids Student Advancement Foundation

Design: Graphic Design Program, College of Business, Ferris State UniversityPhotography: Brian Kelly Photography & Film

Cheryl 7th gradeCA Frost Environmental Science Academy

MINDSHARE 2011

Problem Developanddesignaconceptformindshare,afundraisingeventforthestudentadvancementFoundation’sthatbenefitsGrandrapidspublicschools.

Solution aconceptthatfocusesonrealGrandrapidsstudentsandthebeliefintheirfutures.

MINDSHARE 2011

You may choose to designate a portion or yoursponsorship to support an impact area: Literacy, Math & Science, the Arts, or Environmental Education.

Support Grand RapidsSponsorship Level: $10,000

You may select your impact by funding:

• A grade-level classroom library• Musical instruments valued at $4,000• Outdoor education experience for every 3rd

grade student in Grand Rapids Public Schools at Blandford Nature Center

• Calculators for a math classroomBenefits

• Top recognition in media releases, event communications, and on the SAF website

• Premier table for 10 for you and your guests; host table for 10 educators of Grand Rapids Public Schools.

Support SuccessSponsorship Level: $5,000

You may select your impact by funding:

• Half of a grade-level library• Musical instruments valued at $2,000• Environmental supplies valued at $2,000

for Blandford Nature Center• Calculators for 20 studentsBenefits

• Recognition at event in printed program and on signage

• Table for 10 or you and your guests

Support CommunitySponsorship Level: $2,500

You may select your impact :

• Quarter of a grade-level classroom library• Musical intruments valued at $1,000• Environmental supplies valued at $1,000

for Blandford Nature Center• Calculators for 10 studentsBenefits

• Recognition in printed program• Table for 10 for you and your guests

Support KidsSponsorship Level: $1,500

Benefits

• Recognition in printed program• Table for 10 for you and your guests

Individual Tickets$100 dollars each

Gerald R. Ford Middle School

MINDSHARE 2011 | 12MINDSHARE 2011 | 12INVITATION: INSIDE

MINDSHARE 2011 | 12MINDSHARE 2011 | 12INVITATION: INSIDE

MINDSHARE 2011 | 11MINDSHARE 2011 | 11INVITATION

MINDSHARE 2011: PROPOSED CONCEPT

Problem Developanddesignaconceptformindshare,afundraisingeventforthestudentadvancementFoundation’sthatbenefitsGrandrapidspublicschools.

Solution aconceptbasedonraw,urbanphotographyofrealGrandrapidsstudentsenforcestheattitudeofthisis“ourGrandrapids.”

MINDSHARE 2011 | 8

our grand rapids