Gregory M. Tate

Baltimore, MD 21230 Cell: 443-413-6521 gtate04@gmail.com

Dynamic and creative Brand Manager with expertise in directing brands to thrive, resulting in increased sales, brand awareness and customer retention against competition. STX, LLC, Baltimore MD November 2011 – August 2015 Men’s Lacrosse Brand Manager • Manage and coordinate all go-to-market initiatives and messaging to the consumer across

various mediums including point-of-sale, catalog development, website content, and social channels.

• Created and managed seasonal integrated marketing plan including key product launch plans • Integrated plans led to a year to date 40% increase in web traffic from 2014. • Identified retail developments such as POS strategy, custom content and in-store athlete

appearances and coordinated implementations with Sales Team. • Collaborated with Product Team to develop 3 year product roads. • Developed and launched limited edition products from concept to shelf. • Defined and created product features and benefit messaging to not only increase sell in at

retail level but also sell through to end consumer. • Led the development, design and execution of all men’s product packaging as well as point of

sale product education and branding items. • Presented yearly marketing recap and integrated seasonal plan at annual internal sales

meeting and during booking meetings with key retail partners (annual sales of over $1MM). • Led consistent double digit yearly overall social media growth. • Developed and managed partnerships for all sports marketing properties including 6 Division 1

collegiate teams, Major League Lacrosse (MLL) with 8 teams, US Men’s National Team, NCAA Lacrosse Championships and 7 individual athletes.

• Negotiated sponsorship with MLL becoming the first non New Balance equipment sponsor in the league.

• In year two of MLL sponsorship negotiated a higher number of athletes allowed to use STX which resulted in an increase of on field usage by over 150%.

• Managed all content for social media outlets for STX Men’s Lacrosse (Facebook, Twitter, Instagram and YouTube).

• Achieved consistent double digit yearly overall social media growth. STX, LCC, Baltimore MD January 2010 – November 2011 Assistant Men’s Marketing Manager • Supported Director of Marketing for men’s lacrosse print and web media plans nation-wide. • Directly oversaw six figure retail marketing budget for second tier accounts (under $300,000

yearly sales). • Created and managed social media accounts for STX men’s lacrosse (Facebook, Twitter,

Instagram and YouTube)

STX, LLC, Baltimore MD January 2008 – December 2009 Event Marketing Manager • Planned and managed nationwide event marketing and promotional efforts including

preparation and presentation of sponsorship proposals. • Established Local Event Coordinator (LEC) positions to help increase the number of events

attended by STX by over 50% from the previous year. • Hired, trained and managed LEC’s as well as additional summer staffing. Kroenke Sports Enterprises, Denver CO December 2006 – Jan 2008 NDP Lacrosse, Sales and Event Production Manager • Charged with increasing awareness, sales and exposure of company’s lacrosse events among

select leagues, teams and individuals. • Increased participation at NDP tournaments by over 15% from prior year. • Scheduled, planned, and executed various NDP clinics, tournaments and other lacrosse events

nation-wide. • Managed company field representatives and a staff of several interns. Great Atlantic Lacrosse Company, Hillsborough NC November 2004 – December 2006 Lacrosse Marketing and Promotions Group Manager • Planed and managed nationwide marketing and promotional efforts including preparation and

presentation of sponsorship proposals. • Maintained 15% yearly growth of mailing lists. • Planed and oversaw all appearances by company representatives to lacrosse events (including

camps, clinics, ACC tournament, NCAA tournament, and MLL games) in order to increase company recognition and participation via mailing lists.

• Managed two to four companying representatives including a rotating staff of six to ten interns.

January 1996 – December 2006: Sports Endeavors, Inc. d.b.a. Great Atlantic Lacrosse Company and Eurosport Soccer, Chapel Hill & Hillsborough, North Carolina

Education: Kenyon College, Gambier Ohio

Bachelor of Science, Economics, 2002 Activities: Varsity Lacrosse, four year letter winner 2002 All Conference honoree Beta Theta Pi social fraternity Community Service volunteer through Paul's Place Skills: Microsoft Office Suite, Facebook, Twitter, Instagram, Shoutlet, YouTube and Google

Analytics