Self-Learning(Weeks 8 – 12)

Ethical Advertisements

Let’s recap the fallacies… what logical fallacy is this? Why?

False Dilemma:

It limits the possible choices to avoid consideration of another choice.

What logical fallacy is this? Why?

Traditional Wisdom:

Leads you to believe the way things used to be was better than the way it is now.

What logical fallacy is this? Why?

Scare Tactic:

Creates fear in people to support a claim

What logical fallacy is this? Why?

Bandwagon:

Creates an impression that everybody is doing it & so should you.

What logical fallacy is this? Why?

Appeal to Emotions:

Manipulates people’s emotions (*e.g. sadness, affection, guilt,sympathy, anger, relief, etc.) so that they are persuaded to do,believe, or buy something.

What logical fallacy is this? Why?

Hasty Generalization:

This fallacy is committed when a person draws a conclusion abouta population based on a sample that is not large enough.

Final Project: In week 12 you should turn in these 3 things:

• An Ethical Advertisement

• A Rationale

• A Planning Pack

•An Ethical Advertisement

•A Rationale

• A Planning Pack

An ethical advertisement is one based upon the truth & does not try to mislead people. The message that it provides is real and achievable.

Which ad below is an ethical advertisement?

• An Ethical Advertisement

• A Rationale

• A Planning Pack

A rationale explains the details of your advertisement. It analyses the product, target audience, fallacy, slogan etc.

• AnEthicalAdvertisement

• A Rationale

• A Planning PackThe planning pack will show all the steps from your first idea to your final project.

You must:Bring your planning pack to every self-learning class.Your teacher will check it.

Make sure that all work is completed ON TIME!

Important: if your work is late or incomplete, or if you don’tbring your planning pack to class YOU WILL LOSE MARKS!

Remember, this project is worth 5% of your total grade this semester!

Planning Pack & Ethical Advertisement = 3%

Rationale = 2%

The next self-learning day, your teacher will be checking your Mind Map & The Plan. Make sure youComplete both pages & bring your booklet to class.

Now, choose a partner,

Pick a theme (page 1)

& begin Mind Mapping!

Best of Luck!!

(And don’t forget the homework on page 2)